abhishreshthaa
Abhijeet S
Contests-cum-sweepstakes:
Elle 18
Promotion: Elle 18 valentine’s day promotion, feb 2002
Objective: to use valentines’s day platform to communicate with th etarget audience of Elle 18
City: Delhi, Mumbai, Banglore, Chnadigarh, Pune.
Strategy: Upon the purchase of Elle 18 products worth a certain amount, a scratch-card was given out. this could entitle the person to a number of gifts and hampers. The highlight of this was the ‘Cinderella Activity” which invited those customers who had bought products worth a pre-decided amount to try put a glass slipper. The lucky few, whose feet fit, were awarded dinner dates.
Elle 18
Promotion: Elle 18 valentine’s day promotion, feb 2002
Objective: to use valentines’s day platform to communicate with th etarget audience of Elle 18
City: Delhi, Mumbai, Banglore, Chnadigarh, Pune.
Strategy: Upon the purchase of Elle 18 products worth a certain amount, a scratch-card was given out. this could entitle the person to a number of gifts and hampers. The highlight of this was the ‘Cinderella Activity” which invited those customers who had bought products worth a pre-decided amount to try put a glass slipper. The lucky few, whose feet fit, were awarded dinner dates.