abhishreshthaa
Abhijeet S
Contests and sweepstakes can draw attention to a brand like no other sales promotions technique.
A contest has consumers compete for prizes based on skill or ability. Winners in a contest are determined by a panel of judges or based on which contestant comes closest to a predetermined criterion for the contest.
Contests tend to be somewhat expensive to administer because each entry must be judged against winning criteria.
Contests were very often used earlier where people has to write slogans, poems, stories etc. generally “I like the product because …” and the best ones won prizes. But off lately, contests are becoming less and sweepstakes increasing. People are more willing to play on luck rather than participate by showing their abilities.
Nokia India Pvt. ltd.
Promotion: Nokia Sms Challenge-august, 2001
Objective: To establish nokia phones as the most SMS-friendly phones in the market
City: Delhi
Strategy: Tie-ups with 15 premier outlets preceded and asked them to SMS a pre-decided line to a particular number, the time taken by a participant was the determinant of the contest, the person taking the shortest tome would be gifted a Nokia 3310 phone.
A contest has consumers compete for prizes based on skill or ability. Winners in a contest are determined by a panel of judges or based on which contestant comes closest to a predetermined criterion for the contest.
Contests tend to be somewhat expensive to administer because each entry must be judged against winning criteria.
Contests were very often used earlier where people has to write slogans, poems, stories etc. generally “I like the product because …” and the best ones won prizes. But off lately, contests are becoming less and sweepstakes increasing. People are more willing to play on luck rather than participate by showing their abilities.
Nokia India Pvt. ltd.
Promotion: Nokia Sms Challenge-august, 2001
Objective: To establish nokia phones as the most SMS-friendly phones in the market
City: Delhi
Strategy: Tie-ups with 15 premier outlets preceded and asked them to SMS a pre-decided line to a particular number, the time taken by a participant was the determinant of the contest, the person taking the shortest tome would be gifted a Nokia 3310 phone.