abhishreshthaa
Abhijeet S
CONSUMER SALES PROMOTIONS
Sales promotions directed at the end-user, whether by the manufacturer or the retailer, are called consumer sales promotions.
Manufacturer announced promotions to consumers are based on ‘pull’ strategy of the manufacturer and retailer announced promotions to consumers constitute ‘push’ strategy of the retailer.
Sales promotions directed at the end-user, whether by the manufacturer or the retailer, are called consumer sales promotions.
Manufacturer announced promotions to consumers are based on ‘pull’ strategy of the manufacturer and retailer announced promotions to consumers constitute ‘push’ strategy of the retailer.