CONSUMER MINDSET TOWARDS DISCOUNT STORES:

abhishreshthaa

Abhijeet S
In India the concept of discount stores like Wall-Mart, at which genuine, defect free international brands are available at 50% discount, is yet to catch on.


Still, the major section of customers is conservative and choosy and prefers to go to a known retail shop than opt for a discount store.


Very few discount stores like SM2, Mumbai are at present operational.


Its reach is confined to major cities. Breaking the conventional mindset of the Indian consumers that discount stores do not sell inferior goods will take some time.
 
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