consumer in their cultural and social settings

its of gud help.......nice post !!!!! plz post sum more more if u hv on consumer behaviour n buyin decisions.........
 
Cultural and social environment is what drives and motivation. Consumer are driven by motivation and needs. In this competitive ambience it is very hard to trust brand and their is myriad of tug of war and bugling brand will make you flummoxed.Culture is very important.
 
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