Consumer Franchise building-
SP activities that communicate distinctive brand attributes & contribute to the development & reinforcement of the brand identity are consumer franchise building promotion.Eg: Kashmir Tourism Corporation.
Companies can use SP techniques in a number of ways to continue to franchise building. Rather than using a one time offer, many companies are developing frequency programs that encourage repeat purchase & long-term patronage. Companies can also use SP to contribute to franchise building by developing & offer consistent with the image of the brand
In-school promotions have evolved from just dumping products on kids to promotions that are relevant to them. Today, they are educational and entertainment events designed to make children more informed about brands and choices.
SP activities that communicate distinctive brand attributes & contribute to the development & reinforcement of the brand identity are consumer franchise building promotion.Eg: Kashmir Tourism Corporation.
Companies can use SP techniques in a number of ways to continue to franchise building. Rather than using a one time offer, many companies are developing frequency programs that encourage repeat purchase & long-term patronage. Companies can also use SP to contribute to franchise building by developing & offer consistent with the image of the brand
In-school promotions have evolved from just dumping products on kids to promotions that are relevant to them. Today, they are educational and entertainment events designed to make children more informed about brands and choices.