abhishreshthaa
Abhijeet S
Cultural factors
Social factor
Personal factor
- culture,subculture & social class influences buying behavior.
- It refers to traditions,values & basic attitudes of the whole society.
- It can be seen in food habits & dressing style.
- Many brands associate their messages with a country’s culture & some associates with emotions.
Social factor
- It includes reference groups, family & social roles etc.
- Membership group- having a direct influence on the person.family friends,neighbors & co-workers.
- Opinion leader-they are the most influencing factor in decision makin
Personal factor
- It includes age,stage in the life cycle,occupation & economic circumstances , personality & self concept etc.
- Lifestyle have been correlate with purchasing behavior.
- Personality is the inner psychological characteristics of individual which responses the environment.