QUESTIONNAIRE – CONSUMER ADVERTISEMENTS ON YELLOW CAB IN MUMBAI
1. Gender o Male o Female 2. Age o o o o Below 18 18-25 25-40 Above 40
3. How many times do you travel in a month? o o o o Never 1-3 times 4-10 times More than 10 times
4. Would you like to see advertisements in/on the cab? o Yes o No 5. If yes, then why? o o o o Information Entertainment Business Others, Please mention
___________________________
6. If no, then why? Please mention in brief. _______________________________________________________________ 7. Have you ever seen any advertisement on a cab before? o Yes o No
8. Did you like it? o Yes o No 9. Where would you like to see the advertisement? (You can choose more than 1) o o o o o Behind driver’s seat Doors Roof Boot Bonnet
10. What type of products would you like to see advertised? (Rank from 1 to 5. 1 - Highest, 5 - Lowest) o o o o o Consumer Durables FMCG Telecom Business products Social Welfare Organization
11. Would you want the driver to provide you any information about the product? o Yes o No 12. What type of advertisements do you like? o Informative o Colorful o Point to Point 13. How many advertisements would you like to see in/on the cab? o o o o 1 2 3 Above 3
14. Would you like to try the products in the cab? Eg. Free samples o Yes o No
THANK YOU
doc_622810810.docx
1. Gender o Male o Female 2. Age o o o o Below 18 18-25 25-40 Above 40
3. How many times do you travel in a month? o o o o Never 1-3 times 4-10 times More than 10 times
4. Would you like to see advertisements in/on the cab? o Yes o No 5. If yes, then why? o o o o Information Entertainment Business Others, Please mention
___________________________
6. If no, then why? Please mention in brief. _______________________________________________________________ 7. Have you ever seen any advertisement on a cab before? o Yes o No
8. Did you like it? o Yes o No 9. Where would you like to see the advertisement? (You can choose more than 1) o o o o o Behind driver’s seat Doors Roof Boot Bonnet
10. What type of products would you like to see advertised? (Rank from 1 to 5. 1 - Highest, 5 - Lowest) o o o o o Consumer Durables FMCG Telecom Business products Social Welfare Organization
11. Would you want the driver to provide you any information about the product? o Yes o No 12. What type of advertisements do you like? o Informative o Colorful o Point to Point 13. How many advertisements would you like to see in/on the cab? o o o o 1 2 3 Above 3
14. Would you like to try the products in the cab? Eg. Free samples o Yes o No
THANK YOU
doc_622810810.docx