Description
Presentation explain concepts in strategic management, strategic management as a process.
Strategic Management
1. Introduction: Concepts in Strategic Management, Strategic Management as a process –
Developing a strategic vision, Mission, Objectives, Policies – Factors that shape a company’s
strategy – Crafting a strategy.
2. Environmental Scanning: Industry and Competitive Analysis – Methods. Evaluating
company resources and competitive capabilities – SWOT Analysis – Strategy and Competitive
advantage. Strategies and competitive advantages in diversified companies and its evaluation.
Strategic Analysis and Choice: Tools and techniques- Porter's Five Force Model, BCG Matrix,
GE Model,
3. Strategic Leadership: Strategic Leadership and Style – Role of Top-Level Managers – Key
Strategic Leadership Actions - Determining strategic Directions – Developing Human Capital
and Social Capital – Balanced Scorecard.
4. Strategy Formulation : Strategy Framework For Analyzing Competition, Porter’s Value
Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers - Formulation of
strategy at corporate, business and functional levels. Types of Strategies – Tailoring strategy to
fit specific industry
5. Restructuring and Diversification Strategies: Turnaround Strategy, Management of
Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint Ventures.-
Diversification Strategy - types of diversification strategies, the concept of core competence,
strategies and competitive advantage in diversified companies
6. Strategy Implementation : Strategy and Structure, Strategy and Leadership, Strategy and
culture connection - Operationalising and institutionalizing strategy - Strategies for competing in
Globalising markets and internet economy - Organisational Values and Their Impact on Strategy
– Resource Allocation – Planning systems for implementation.
7. Strategy Evaluation and control – Establishing strategic controls - Measuring performance –
appropriate measures- Role of the strategist – using qualitative and quantitative benchmarking to
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
evaluate performance - strategic information systems – problems in measuring performance –
Strategic surveillance -strategic audit
8. Case study
References
1 . Vijaya Kumar P,. Hitt A : Strategic Management, Cengage learning, New Delhi,2010
2. Kazmi: Strategic Management and Business Policy, Tata McGraw Hill, 2009
3. R.Srinivasn: Strategic Mangement, PHI Learning, New Delhi, 2009
4. Adrian Haberberg&Alison: Strategic Management, Oxford University Press, New Delhi,
2009
5 . P.Subba Rao: Business Policy and Strategic Management, Himalaya Publishing House, New
Delhi, 2010
6. .Appa Rao, Parvatheshwar Rao, Shiva Rama Krishna: Strategic Management and Business
Policy, Excel Books, New Delhi, 2008
7. Thompson & Strickland: Strategic Management, Concepts and Cases. Tata McGraw-Hill,
12/e, New Delhi, 2003.
8. U.C.Mathur: Strategic Management, MacMillan Pulishers, New Delhi, 2009
9. Peter Fitxroy: Strategic Management, Wiley India, New Delhi, 2009
10. B.Hiriyappa: Stratagic Management, New Age Internationals, New Delhi, 2008.
11. Amita Mital: Cases in Stratagic Management, Tata McGraHill, New Delhi, 2008
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
doc_283923258.pdf
Presentation explain concepts in strategic management, strategic management as a process.
Strategic Management
1. Introduction: Concepts in Strategic Management, Strategic Management as a process –
Developing a strategic vision, Mission, Objectives, Policies – Factors that shape a company’s
strategy – Crafting a strategy.
2. Environmental Scanning: Industry and Competitive Analysis – Methods. Evaluating
company resources and competitive capabilities – SWOT Analysis – Strategy and Competitive
advantage. Strategies and competitive advantages in diversified companies and its evaluation.
Strategic Analysis and Choice: Tools and techniques- Porter's Five Force Model, BCG Matrix,
GE Model,
3. Strategic Leadership: Strategic Leadership and Style – Role of Top-Level Managers – Key
Strategic Leadership Actions - Determining strategic Directions – Developing Human Capital
and Social Capital – Balanced Scorecard.
4. Strategy Formulation : Strategy Framework For Analyzing Competition, Porter’s Value
Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers - Formulation of
strategy at corporate, business and functional levels. Types of Strategies – Tailoring strategy to
fit specific industry
5. Restructuring and Diversification Strategies: Turnaround Strategy, Management of
Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint Ventures.-
Diversification Strategy - types of diversification strategies, the concept of core competence,
strategies and competitive advantage in diversified companies
6. Strategy Implementation : Strategy and Structure, Strategy and Leadership, Strategy and
culture connection - Operationalising and institutionalizing strategy - Strategies for competing in
Globalising markets and internet economy - Organisational Values and Their Impact on Strategy
– Resource Allocation – Planning systems for implementation.
7. Strategy Evaluation and control – Establishing strategic controls - Measuring performance –
appropriate measures- Role of the strategist – using qualitative and quantitative benchmarking to
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
evaluate performance - strategic information systems – problems in measuring performance –
Strategic surveillance -strategic audit
8. Case study
References
1 . Vijaya Kumar P,. Hitt A : Strategic Management, Cengage learning, New Delhi,2010
2. Kazmi: Strategic Management and Business Policy, Tata McGraw Hill, 2009
3. R.Srinivasn: Strategic Mangement, PHI Learning, New Delhi, 2009
4. Adrian Haberberg&Alison: Strategic Management, Oxford University Press, New Delhi,
2009
5 . P.Subba Rao: Business Policy and Strategic Management, Himalaya Publishing House, New
Delhi, 2010
6. .Appa Rao, Parvatheshwar Rao, Shiva Rama Krishna: Strategic Management and Business
Policy, Excel Books, New Delhi, 2008
7. Thompson & Strickland: Strategic Management, Concepts and Cases. Tata McGraw-Hill,
12/e, New Delhi, 2003.
8. U.C.Mathur: Strategic Management, MacMillan Pulishers, New Delhi, 2009
9. Peter Fitxroy: Strategic Management, Wiley India, New Delhi, 2009
10. B.Hiriyappa: Stratagic Management, New Age Internationals, New Delhi, 2008.
11. Amita Mital: Cases in Stratagic Management, Tata McGraHill, New Delhi, 2008
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
doc_283923258.pdf