Complete set of notes for marketing!!!

[illtutmish]

great... helped aa lot

 

[illtutmish]

i mean it has helped me a lot..thanks again

 

[iiiiai]

thanks a lot for the file

 

[harshad83]

Thanks for Sharing... very helpful

 

[anmolsingh]

thanks

 

[virdas1]

Thanks

 

[virdas1]

Thanks a lot

 

[shenpat]

how do i download the material i have zero posts??

 

[Amit78]

Thanks

 

[raani.91]

thnks

 

[himganga]

gr88...itz was nice

 

[a.chandras]

thanks

 

[rammohan33]

thanks and you are very great. most topics cover in this notes

 

[iiiiai]

thanks a lot for the notes!!!!!!!!!!!!!!!!!!!!!

 

[NHIMSA]

Thanks for gr8 notes.

 

[iiiiai]

thanks a lot for share

 

[shahhardik27]

awesome work...hates off to u man...
thankssss a lot:SugarwareZ-098::SugarwareZ-229:

Hi here is a set of complete notes on marketing:

Unit-I
Lesson 1 An Introduction to Marketing Management 7
Lesson 2 Marketing Environment 23
Lesson 3 Changing Marketing Practices 40
Lesson 4 Marketing Information System (MIS) 46
Lesson 5 Strategic Marketing Planning 53
Case Study 64
Unit-II
Lesson 6 Buyer Behaviour 77
Lesson 7 Marketing: Segmentation & Targeting 85
Lesson 8 Marketing: Positioning and Differentiation Strategies 94
Lesson 9 Product Life Cycle Strategies 100
Lesson 10 Branding and Packaging 115
Lesson 11 Developing Pricing Strategies & Programs 134
Case Study 153
Unit-III
Lesson 12 Managing Marketing Channels 165
Lesson 13 Hierarchy of Marketing System 178
Lesson 14 Management of Logistics and Physical Distribution 184
Case Study 194
Unit-IV
Lesson 15 Integrated Marketing Communication 205
Lesson 16 Role of Advertising 218
Lesson 17 Concept of Direct Marketing 231
Lesson 18 Sales Management 238
Case Study 248
Unit-V
Lesson 19 Competition Analysis 257
Lesson 20 Customer Relationship Marketing 266
Lesson 21 Global Target Market Selection 280
Case Study 288
MARKETINGMANAGEMENT

 

[goldie05]

wonderful notes
thanks for it

 

[jitenmazee]

Hi here is a set of complete notes on marketing:

Unit-I
Lesson 1 An Introduction to Marketing Management 7
Lesson 2 Marketing Environment 23
Lesson 3 Changing Marketing Practices 40
Lesson 4 Marketing Information System (MIS) 46
Lesson 5 Strategic Marketing Planning 53
Case Study 64
Unit-II
Lesson 6 Buyer Behaviour 77
Lesson 7 Marketing: Segmentation & Targeting 85
Lesson 8 Marketing: Positioning and Differentiation Strategies 94
Lesson 9 Product Life Cycle Strategies 100
Lesson 10 Branding and Packaging 115
Lesson 11 Developing Pricing Strategies & Programs 134
Case Study 153
Unit-III
Lesson 12 Managing Marketing Channels 165
Lesson 13 Hierarchy of Marketing System 178
Lesson 14 Management of Logistics and Physical Distribution 184
Case Study 194
Unit-IV
Lesson 15 Integrated Marketing Communication 205
Lesson 16 Role of Advertising 218
Lesson 17 Concept of Direct Marketing 231
Lesson 18 Sales Management 238
Case Study 248
Unit-V
Lesson 19 Competition Analysis 257
Lesson 20 Customer Relationship Marketing 266
Lesson 21 Global Target Market Selection 280
Case Study 288
MARKETINGMANAGEMENT

Hey brother, you shared a very nice information and document, it will be helpful for many students. I also read your document and it was really informative. I am also uploading a document which will get you more details and important notes on marketing.