Description
This abstract tell commerce introduction to business.
K. J. SOMAIYA COLLEGE OF ARTS AND
COMMERCE, VIDYAVIHAR, MUMBAI-77
(Autonomous)
Affiliated to University of Mumbai
SYLLABUS AND SCHEME
OF EXAMINATION
PROGRAM: B. Com. (First Year)
Sem. I & Sem. II
Course: Commerce
As per
CREDIT BASED SEMESTER & GRADING SYSTEM
(75-25 Marks Patten)
(With effect from the Academic Year: 2013-14)
COMMERCE
INTRODUCTION TO BUSINESS
Module – I
Business 10 lectures
1.1 Introduction : Concept, Functions, Scope and Significance of business. Traditional and
Modern Concept of business
1.2 Objectives of business: Steps in setting business objectives, Classification of business
objectives, Reconciliation of economic and social objectives
1.3 New trends in business: Impact of liberalization, Privatization and Globalization, Strategy
alternatives in the changing scenario, Restructuring and turnaround strategies.
Module – II
Business Environment 10 lectures
2.1 Introduction: Concept and Importance of Business Environment, Inter Relationship between
business and Environment
2.2 Constituents of business environment : Internal and External Environment, Educational
Environment and its impact, International environment - Current trends in the world,
International trading environment - WTO and Trading Blocs and their impact on Indian
business
Module – III
Project Planning 10 lectures
3.1 Introduction: Business planning process, Concept and Importance of project planning,
project report, Feasibility study types and its importance
3.2 Business Unit Promotion: Concept and stages of business unit promotion, location -
Factors determining location
3.3 Statutory Requirement in promoting business: Licensing and Registration procedure,
Role of DIC
Module – IV
Entrepreneurship 10 lectures
4.1 Introduction : Concept and importance of entrepreneurship, factors contributing growth
of entrepreneurship, entrepreneur and manager, entrepreneur and entrepreneur
4.2 The Entrepreneurs: Competencies and challenges of entrepreneur, Entrepreneurship
training and development centers in India, Incentives to entrepreneur in India.
4.3 Women Entrepreneurs: Problems and Promotion
5 Case/Case Studies relating to above modules 5 lectures
Suggested References
1. Entrepreneurial Development – C.B.Gupta Sultan Chand and Sons
2. Business Environment Text and Cases – Francis Cherinilam Himalaya Publications
3. The International Business Environment – Text and Cases – Anant K. Sundaram -
Stewart Black Prentice Hall
4. WTO and Developing Countires – SurendraBhandari Deep and Deep Publication
5. Business Policy and Strategic Management – L.M. Prasad Sultan Chand & Sons.
6. Entrepreneurial Development – S.S. Khanka – S. Chand & Company
Second Semester
Service Sector
MODULE V
Concept of Services 10 lectures
5.1 Introduction: Meaning, Characteristics, Scope and Classification of Services –
Importance of Service Sector in the Indian context
5.2 Marketing Mix for services: Services Mix, Product, place, price, promotion, process of
service deliver, physical evidence and people.
5.3 Service Strategies: Market Research and market development cycle, managing demand
and capacities, opportunities and challenges in service sector
MODULE VI RETAILING 10 Lectures
6.1 Introduction: Concept of organized and Unorganised retailing, Trends in retailing,
reasons for growth of organized retailing in India, Survival strategies for unorganized
retailers
6.2 Retail format: Store format, Non store format, Mall management, retail franchising
6.3 Retail Scenario: Retail Scenario in India and Global Context – Prospects and challenges
in India. FDI in retailing, Careers in Retailing
MODULE VII RECENT TRENDS IN SERVICE SECTOR 10 Lectures
7.1 ITES Sector: Concept and Scope of BPO, KPO, LPO and ERP, Medical transcription
7.2 Banking and Insurance Sector : ATM, Debit and Credit Cards, Virtual Card. Internet
Banking – Opening of insurance sector for private players, FDI and its impact on Banking
and Insurance Sector in India
7.3 Logistics ; Concepts – Importance – Challenges
MODULE VIII
E – COMMERCE 10 lectures
8.1 Introduction: Meaning, Features, Functions and Scope of e-commerce – Importance and
Limitations of e-commerce
8.2 Types of E-commerce: Basic ideas and major activities of B2C, B2B, C2C
8.3 Present Status of e-commerce: Transition of e- commerce in India, E-transition
challengs for Indian corporate, on –line marketing research
9 Case/Case Study Related to above 5 lectures
Suggested References
1. Principles of marketing management : Philip Kotler , Pearson
2. Services Marketing : Christopher H. Lovelock, Lauren Wright , Printice Hall, 2002
3. Indian Bankers – Transformation through Information Technology – R.K. Uppal.
Mahamay Publishing House
4. Insurance – Fundamental, Environmental & Procedures B.S. Bodla. Deep and Deep
Publication
5. Retail Management - An Indian Presepective. R. Gopal, PradipManjrekar – Excel Books
6. Retail Management – Suja Nair - Himalaya publication
7. E - commerce – Kamlesh K. Bajaj, Debangi nag Tata Mcgraw Hill
Paper Pattern Total Marks 75
Q1. Answer any two out of three 15
Q2. Answer any two out of three 15
Q3. Answer any two out of three 15
Q4. Answer any two out of three 15
Q5. Objective type questions 15
doc_253336851.pdf
This abstract tell commerce introduction to business.
K. J. SOMAIYA COLLEGE OF ARTS AND
COMMERCE, VIDYAVIHAR, MUMBAI-77
(Autonomous)
Affiliated to University of Mumbai
SYLLABUS AND SCHEME
OF EXAMINATION
PROGRAM: B. Com. (First Year)
Sem. I & Sem. II
Course: Commerce
As per
CREDIT BASED SEMESTER & GRADING SYSTEM
(75-25 Marks Patten)
(With effect from the Academic Year: 2013-14)
COMMERCE
INTRODUCTION TO BUSINESS
Module – I
Business 10 lectures
1.1 Introduction : Concept, Functions, Scope and Significance of business. Traditional and
Modern Concept of business
1.2 Objectives of business: Steps in setting business objectives, Classification of business
objectives, Reconciliation of economic and social objectives
1.3 New trends in business: Impact of liberalization, Privatization and Globalization, Strategy
alternatives in the changing scenario, Restructuring and turnaround strategies.
Module – II
Business Environment 10 lectures
2.1 Introduction: Concept and Importance of Business Environment, Inter Relationship between
business and Environment
2.2 Constituents of business environment : Internal and External Environment, Educational
Environment and its impact, International environment - Current trends in the world,
International trading environment - WTO and Trading Blocs and their impact on Indian
business
Module – III
Project Planning 10 lectures
3.1 Introduction: Business planning process, Concept and Importance of project planning,
project report, Feasibility study types and its importance
3.2 Business Unit Promotion: Concept and stages of business unit promotion, location -
Factors determining location
3.3 Statutory Requirement in promoting business: Licensing and Registration procedure,
Role of DIC
Module – IV
Entrepreneurship 10 lectures
4.1 Introduction : Concept and importance of entrepreneurship, factors contributing growth
of entrepreneurship, entrepreneur and manager, entrepreneur and entrepreneur
4.2 The Entrepreneurs: Competencies and challenges of entrepreneur, Entrepreneurship
training and development centers in India, Incentives to entrepreneur in India.
4.3 Women Entrepreneurs: Problems and Promotion
5 Case/Case Studies relating to above modules 5 lectures
Suggested References
1. Entrepreneurial Development – C.B.Gupta Sultan Chand and Sons
2. Business Environment Text and Cases – Francis Cherinilam Himalaya Publications
3. The International Business Environment – Text and Cases – Anant K. Sundaram -
Stewart Black Prentice Hall
4. WTO and Developing Countires – SurendraBhandari Deep and Deep Publication
5. Business Policy and Strategic Management – L.M. Prasad Sultan Chand & Sons.
6. Entrepreneurial Development – S.S. Khanka – S. Chand & Company
Second Semester
Service Sector
MODULE V
Concept of Services 10 lectures
5.1 Introduction: Meaning, Characteristics, Scope and Classification of Services –
Importance of Service Sector in the Indian context
5.2 Marketing Mix for services: Services Mix, Product, place, price, promotion, process of
service deliver, physical evidence and people.
5.3 Service Strategies: Market Research and market development cycle, managing demand
and capacities, opportunities and challenges in service sector
MODULE VI RETAILING 10 Lectures
6.1 Introduction: Concept of organized and Unorganised retailing, Trends in retailing,
reasons for growth of organized retailing in India, Survival strategies for unorganized
retailers
6.2 Retail format: Store format, Non store format, Mall management, retail franchising
6.3 Retail Scenario: Retail Scenario in India and Global Context – Prospects and challenges
in India. FDI in retailing, Careers in Retailing
MODULE VII RECENT TRENDS IN SERVICE SECTOR 10 Lectures
7.1 ITES Sector: Concept and Scope of BPO, KPO, LPO and ERP, Medical transcription
7.2 Banking and Insurance Sector : ATM, Debit and Credit Cards, Virtual Card. Internet
Banking – Opening of insurance sector for private players, FDI and its impact on Banking
and Insurance Sector in India
7.3 Logistics ; Concepts – Importance – Challenges
MODULE VIII
E – COMMERCE 10 lectures
8.1 Introduction: Meaning, Features, Functions and Scope of e-commerce – Importance and
Limitations of e-commerce
8.2 Types of E-commerce: Basic ideas and major activities of B2C, B2B, C2C
8.3 Present Status of e-commerce: Transition of e- commerce in India, E-transition
challengs for Indian corporate, on –line marketing research
9 Case/Case Study Related to above 5 lectures
Suggested References
1. Principles of marketing management : Philip Kotler , Pearson
2. Services Marketing : Christopher H. Lovelock, Lauren Wright , Printice Hall, 2002
3. Indian Bankers – Transformation through Information Technology – R.K. Uppal.
Mahamay Publishing House
4. Insurance – Fundamental, Environmental & Procedures B.S. Bodla. Deep and Deep
Publication
5. Retail Management - An Indian Presepective. R. Gopal, PradipManjrekar – Excel Books
6. Retail Management – Suja Nair - Himalaya publication
7. E - commerce – Kamlesh K. Bajaj, Debangi nag Tata Mcgraw Hill
Paper Pattern Total Marks 75
Q1. Answer any two out of three 15
Q2. Answer any two out of three 15
Q3. Answer any two out of three 15
Q4. Answer any two out of three 15
Q5. Objective type questions 15
doc_253336851.pdf