abhishreshthaa
Abhijeet S
The Promotion Department as a department constitutes of the Board, is charged with the responsibility of increasing the sales in the consumption of Indian coffee both within the country and abroad. To fulfill this responsibility which is best owned on the department
under the coffee Act.
The department has been undertaking several promotional endeavors which can be broadly classified as under :
(1) Generic promotion that is promotion of the image of the coffee industry and of the coffee as an ideal beverage.
(2) Market Promotion for the sale of the coffee seeds, coffee powder and the coffee on the cup from units run by the Board, through agencies etc., in India.
(3) Media Promotion through advertisement in newspapers,
publications of special reports, pamphlets, Board's own
periodicals.
This Department functions through its statutory committee's, viz. Propaganda committee and the board and is headed by the directors of promotion (the charts showing the set up of the department appended).
under the coffee Act.
The department has been undertaking several promotional endeavors which can be broadly classified as under :
(1) Generic promotion that is promotion of the image of the coffee industry and of the coffee as an ideal beverage.
(2) Market Promotion for the sale of the coffee seeds, coffee powder and the coffee on the cup from units run by the Board, through agencies etc., in India.
(3) Media Promotion through advertisement in newspapers,
publications of special reports, pamphlets, Board's own
periodicals.
This Department functions through its statutory committee's, viz. Propaganda committee and the board and is headed by the directors of promotion (the charts showing the set up of the department appended).