Attend Meetups related to the content of your event
When it's your turn to speak start by saying: "You know I am working on this event..."
Put stickers with your event logo on your badge
Make sure you attend related Facebook Groups events
Open Bluetooth at conferences and change the name of your device to something like "Great event coming up"
Attend Linkedin Groups related events
Create your own Meetup on the topic and start collecting attendees
Search Eventful/Upcoming list of events and look for related events to attend
Make sure you have a brochure/flyer/invite with you at all times
Make your vcard and keep it ready at all times
Attend related Bar Camps and make connections
Use LinkedIN Q&A to arrange meetings
Carry a presentation about the event with you and be prepared to pass it on
Sponsor smaller events – Meetups – Bar Camps – User Generated Events
Send an email every week to people in your area with the events that are about to happen.
Yahoo! can send you a lot of very qualified traffic. Take advantage of it.
Create your own Meet Up group or join other groups. Sometimes, if your event is really interesting, administrators of other groups will be happy to pass the word to their members.
Join groups and use their forums to let people know about your event.
Don’t be afraid to contact local newspapers and other publications to let them know about your event. In most cases, they will find this information useful and relevant, and they’ll be happy to share it with their readers
Promoting an event offline involves a variety of strategies focused on direct, in-person interactions and leveraging non-digital channels to reach your target audience. Here are ways to do it, based on your provided list:
Networking and Direct Interaction:
Mini Cards and Flyers: Get compelling Moo mini cards, brochures, flyers, or invites and carry them with you at all times to easily share event details.
Attend Related Events: Actively participate in Meetups, Facebook Group events (if they have an offline component), LinkedIn Group events, and Bar Camps that are relevant to your event's content.
Personal Pitch: When it's your turn to speak at a related event, subtly introduce your event by saying, "You know, I am working on this event..."
Branded Wearables: Put stickers with your event logo on your badge or wear branded merchandise to create visibility.
Digital-to-Offline Crossover: Open Bluetooth at conferences and change your device name to something like "Great event coming up" to capture attention.
Business Cards: Have your vCard (physical business card) ready at all times for easy information exchange.
Prepared Presentation: Carry a presentation about the event with you and be prepared to share it when opportunities arise.
Arrange Meetings: Use LinkedIn Q&A (or similar professional networking tools) to arrange in-person meetings where you can discuss your event.
Community Building and Outreach:
Create Your Own Meetup: Start your own Meetup group on the topic of your event to attract and gather interested attendees.
Join and Engage in Groups: Join relevant local groups and use their forums (if they have offline meeting components or physical notice boards) to let members know about your event.
Sponsor Smaller Events: Support smaller, related events like Meetups, Bar Camps, or User Generated Events through sponsorship to gain exposure.
Traditional Media and Local Presence:
Local Media Outreach: Don’t hesitate to contact local newspapers and other publications (magazines, community newsletters). They often find local event information useful and relevant for their readers.
Leverage Event Listings: Search Eventful/Upcoming (or other local event listing platforms) and similar directories to identify related events you can attend or where you can cross-promote your event.
Direct Email (Local Focus): Send weekly emails to people in your geographical area about upcoming events that might be of interest, including yours (though this borders on digital, it's targeted for local offline impact).
Yahoo! Traffic: (Note: This point refers to "Yahoo!" which in a modern context is largely a digital platform. If it's referring to a specific offline Yahoo! initiative from an older context, it's not clearly defined here).
These tactics focus on maximizing direct contact, leveraging existing communities, and utilizing traditional media channels to generate awareness and attendance for your event.
