444anil444
New member
hiiiiiiiiiiiiii
there is a problem of downloading
there is a problem of downloading
chocolate industry in india(beautiful project)!!!
- Thread starter ankitgokani
- Start date
shantanurawat
New member
Some advertising trends..
1. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006
2. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007
3. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position
4. Cadbury India Ltd rules chocolate advertising on television
5. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007
6. Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007
7. Among regional GEC, maximum advertising of chocolates was on Malayalam and Bengali channels
8. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Pvt Ltd during January-November 2007
9. During January-November 2007 the number of new chocolate brands advertised decreased to seven from 12 during 2006
10. Nestle Munch Pop Chocolate led the chart of new chocolate brands advertised on television during January-November 2007
1. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006
2. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007
3. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position
4. Cadbury India Ltd rules chocolate advertising on television
5. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007
6. Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007
7. Among regional GEC, maximum advertising of chocolates was on Malayalam and Bengali channels
8. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Pvt Ltd during January-November 2007
9. During January-November 2007 the number of new chocolate brands advertised decreased to seven from 12 during 2006
10. Nestle Munch Pop Chocolate led the chart of new chocolate brands advertised on television during January-November 2007
Kalpana Heliya
Par 100 posts (V.I.P)
Hi,
Marketing Mix project on wat? Do u require Marketing Mix strategies of some Chocolate Companies in India?? will be able to help u.. if u specify..
samal_santosh
Santosh Samalk
u have done a good project...given a good idea about the choclate industry in india..
gladiator747
New member
Plz tell me how to download this file as i am not able to view any link for download in this page
1. Chocolate market is estimated to be around 1500 crores (ACNielson) growing at 18-20% per annum
2. Cadbury is the market leader with 72% market share
3. The per capita consumption of chocolate in India is 300 gram compared with 1.9 kilograms in developed markets such as the United Kingdom
4. Over 70 per cent of the consumption takes place in the urban markets
5. Margins in the chocolate industry range between 10 and 20 per cent, depending on the price point at which the product is placed
2. Cadbury is the market leader with 72% market share
3. The per capita consumption of chocolate in India is 300 gram compared with 1.9 kilograms in developed markets such as the United Kingdom
4. Over 70 per cent of the consumption takes place in the urban markets
5. Margins in the chocolate industry range between 10 and 20 per cent, depending on the price point at which the product is placed
molly.mazumder
New member
Hi,
I am new to this forwum. Can anybody tell me how do I download this project? I need it urgently.
Thanks,
Molly
I am new to this forwum. Can anybody tell me how do I download this project? I need it urgently.
Thanks,
Molly
molly.mazumder
New member
Cecilia Ashagerdian of ChoCo’a Chocolatier, a 4 year old chocolate company from Dubai, U.A.E, was recently in India to look and search for options to enter the Indian market. Exhibiting at IFE India 2008 in New Delhi, the company brought a nice selection of different varieties of milk, dark and white chocolate to Delhi for its various business discussions.
ChoCo’a is primarily interested in setting up a franchise network in India, but would also be open for the right importer, Cecilia Ashagerdian, the corporate account manager of the company explained to FII.
“Actually, our target is not that we only want to have franchisees. We can also work through an importer and a distributor but the challenge is to find the right importer/distributor that can manage a controlled supply chain from the minute our products enter India to the minute they reach to the consumer”, she told FII. “With a franchisee this is much easier to manage,” she added.
ChoCo’a, whose production is done entirely in Dubai with raw material imported from Belgium, is targeting the premium segment of the chocolate market. “Hence, we are thinking of keeping the price on the higher side. The same is in the pipeline,” Ashagerdian said. Target cities in India are Mumbai and New Delhi in the beginning.
The company, whose name “ChoCo’a” has obviously been derived from the word cocoa, was founded by Assem Hamzeh in Dubai. Its products come in 40 different shapes and sizes with different white and dark chocolate and with special fillings like nuts and coffee, or cornflakes, spices or chili. Apart from that, traditional Arabic fruits like baklava covered with chocolate are also available.
Along with Dubai, ChoCo’a has markets in Kuwait, Azerbaijan and Germany. With the dream of spanning the globe, ChoCo’a is choosing their markets in a gradual and cautious manner. “We are hopeful that ChoCoa’s pre-packed chocolate boxes as well as our concept of branded chocolate gift packs for corporate clients would be liked and appreciated by Indian customers,” Ashagerdian said.
ChoCo’a is primarily interested in setting up a franchise network in India, but would also be open for the right importer, Cecilia Ashagerdian, the corporate account manager of the company explained to FII.
“Actually, our target is not that we only want to have franchisees. We can also work through an importer and a distributor but the challenge is to find the right importer/distributor that can manage a controlled supply chain from the minute our products enter India to the minute they reach to the consumer”, she told FII. “With a franchisee this is much easier to manage,” she added.
ChoCo’a, whose production is done entirely in Dubai with raw material imported from Belgium, is targeting the premium segment of the chocolate market. “Hence, we are thinking of keeping the price on the higher side. The same is in the pipeline,” Ashagerdian said. Target cities in India are Mumbai and New Delhi in the beginning.
The company, whose name “ChoCo’a” has obviously been derived from the word cocoa, was founded by Assem Hamzeh in Dubai. Its products come in 40 different shapes and sizes with different white and dark chocolate and with special fillings like nuts and coffee, or cornflakes, spices or chili. Apart from that, traditional Arabic fruits like baklava covered with chocolate are also available.
Along with Dubai, ChoCo’a has markets in Kuwait, Azerbaijan and Germany. With the dream of spanning the globe, ChoCo’a is choosing their markets in a gradual and cautious manner. “We are hopeful that ChoCoa’s pre-packed chocolate boxes as well as our concept of branded chocolate gift packs for corporate clients would be liked and appreciated by Indian customers,” Ashagerdian said.
sameer_tremor
Sameer Gulati
Hey guys!!
Im sameer doing my BBA from IP university Delhi. This is my final sem and i am in dying need of a Marketing Research project on cadbury chocolates... Can someone plz help me out coz i gotta submit it by the end of the week..THANK YOU SO MUCH
Im sameer doing my BBA from IP university Delhi. This is my final sem and i am in dying need of a Marketing Research project on cadbury chocolates... Can someone plz help me out coz i gotta submit it by the end of the week..THANK YOU SO MUCH
hey...guys...m looking fr a project on investment banking...i ve to do my submission very soon...so plz help me out...plz send me the project on [email protected]
YogeshTheDevil
Yo Maha
Nice study, but I'm not sure if some of the data is even comparable...e.g. a consumption of "a mere 20 gms per Indian" has been compared with that of developed nations...perhaps a more relevant figure could have been some xx gms per that number of Indians who can afford to buy chocolates!
looks very interesting, waiting to have a look at it