chocolate industry in india(beautiful project)!!!

Hi. I'm just a noob here, but I had some questions regarding input costs in he chocolate industry and whether the cos are taking adequate measures like futures etc. ?
As far I've seen so far, prices have been maintained at the same level for at least 5 years. Maybe you can shed some light on this matter.
Thanks
Indian Choclate Industry has witnessed a vast change in past few years...there is higher chocolate consumption & there are demographic shifts towards the younger population which is into indulgence treats. Besides, there are attitude and lifestyle changes whereby people are doing value-added things for pleasure. The external conditions are strong for this business...

Cadbury..the name which is now commoditised...has continued to njoy the topline two digit growth yoy....

but when you say that there's not much changes in the prices in the past five years..its somewhere not true...coz Chocolates companies have quite a lot focuss on market penetration, by introducing some tweat changes in the volumes, infact Cadbury India were the first who started implenting this strategy early in 1991,by launching Cadbury Dairymilk for a meagre sum of 4Rs. Cadbury has increased its chocolate category considerably post 2000 and has ensured its availability with even the smallest retailer by introducing products at every price points. The motto was to be Captain in the Chocolate Category and maintain a focuss on the key brands.

If u talking of Input Cost here and the product prices...even then the Cocoa Powder which is the basic ingredient of Chocolate..the prices have gone up, coz this rm is imported.
 
Or alternatively can any one email me the report on email id not allowed

It will be helpful and i will be thankful.
 
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