Changing Logo's With The Changing Seasons
Altering the logo as per season! Is it Correct?
The importance of understanding the human mood is imperative in making a logo design since logo designers are human beings too. We already know for a fact that companies like Google and Yahoo change logos for occasions like Christmas, Halloween and Thanksgiving. But many a times we see that logos being designed in a specific season reflect the moods and feelings of the designer because of that particular season
Is a seasonal change to your logo a good idea? For many businesses, especially small businesses, the costs to your brand simply are not worth it.
For larger entities with more established brands, it may be a fun and inspiring change. Whatever you decide to do, make sure it is perfect for your company and your brand.
Changing your logo may feel like an insensitive or unprofessional move to people who do not celebrate the same holiday or those who have different religious beliefs.
A seasonal logo may undermine your brand. It changes the nature of the business that your customers are dealing with, which can be highly negative if they like you better without the seasonal frills.
Your regular customers may feel disconnected to this new you.
Your loyal customers likely see your business as a friend and an ally.
Changing your image may alienate some of your existing customer base.
These were some of the things that can affect you not in a positive manner but there are certain aspects that can develop a positive approach towards this concept.
A seasonal logo will feel welcoming to customers who celebrate the holiday. This will make them more likely to give your business a try; on the other hand, it may alienate people who do not celebrate the holiday.
A seasonal logo promotes a fun and approachable feeling. If this suits your overall brand, it can be a good idea. However, if it doesn’t, you may want to steer away from seasonal logo changes.
A seasonal logo can raise morale within your business. Employees love to have a reason to celebrate, and a little holiday decoration can create this festive atmosphere all day.
It creates a special bond and connection between you and your customers.
People who celebrate a specific holiday feel valued and obliged to your business.
Most useful when you are presenting special seasonal discounts or offers for your customers.
It gives a reminder to your customers that you care for them on every occasion.
A seasonal change of your identity gives moral boost to your employees by igniting the holiday spirit in them.
A seasonal logo design exhibits that your business shares the same values as your customers
Although, seasonal logo designs have many benefits, they also have a few risks. Below are the detriments of changing logos on special occasions and festivals:
Because of the changing versions of logos, your customers may forget your real logo design.
Excessive changing of a logo is unhealthy for the brand identity and signifies that the company is unstable.
Your brand might lose focus from its original representation.
Loyal customers are not keen to accept changes in the logo and may feel agitated.
If your occasional logo redesign is badly executed, it may leave a bad impression on your customers.
Those who do not celebrate a particular holiday may not like the new change in your logo.
Renowned search engines Yahoo and Google are believed to be the trend-setter of this fashion of altering the logos for every special occasion.
All around the world, many companies with famous logos modify their famous marks to celebrate seasonal holidays and festivals. Perhaps the best known company for this is the Google logo. This famous search engine changes its logo almost every other day, celebrating holidays both large and relatively unknown.
Google’s success may make you wonder whether this practice is a good idea for your own company. There are several pros and cons to consider when making this important decision.
Logos in “autumn”:
Autumn is the period when for logo designers can be considered as the ‘color-shed’ mode. It is the season where the color brown, auburn and red are mostly seen. Due to human nature, designers often tend to use an auburn tone of colors in this season. Following are examples of autumn logos
Logos in “spring”:
Spring is the most colorful and vivacious of the four seasons. It depicts with joy, passion, and reawakening. This is the time of the year when the human mind has a strong affinity towards colorful and lively things like flowers. Spring season usually tempts a logo designer to create colorful and vibrant logos, one that exhibit abstraction and natural beauty
Logos in “summer”:
Summer, the hottest season of the calendar year, has a reciprocal effect on humans. People tend to be hot-headed and restless in the summer. So, as logo designers, this may affect on the logo you are working on. You will see a general trend of logos designed in summer to be mostly yellow or orange, representing the warmth of this season.
Logos in “winter”:
Winter is a time of the year when people generally tend to retreat and remain sensitive to colors. This is also the time when we tend to be lazy and sluggish. This is a major threat for logo designers who can lag behind their deadlines in winters. The major colors that are mostly tolerable in winter are white and shades of blue and azure.
Altering the logo as per season! Is it Correct?
The importance of understanding the human mood is imperative in making a logo design since logo designers are human beings too. We already know for a fact that companies like Google and Yahoo change logos for occasions like Christmas, Halloween and Thanksgiving. But many a times we see that logos being designed in a specific season reflect the moods and feelings of the designer because of that particular season
Is a seasonal change to your logo a good idea? For many businesses, especially small businesses, the costs to your brand simply are not worth it.
For larger entities with more established brands, it may be a fun and inspiring change. Whatever you decide to do, make sure it is perfect for your company and your brand.
Changing your logo may feel like an insensitive or unprofessional move to people who do not celebrate the same holiday or those who have different religious beliefs.
A seasonal logo may undermine your brand. It changes the nature of the business that your customers are dealing with, which can be highly negative if they like you better without the seasonal frills.
Your regular customers may feel disconnected to this new you.
Your loyal customers likely see your business as a friend and an ally.
Changing your image may alienate some of your existing customer base.
These were some of the things that can affect you not in a positive manner but there are certain aspects that can develop a positive approach towards this concept.
A seasonal logo will feel welcoming to customers who celebrate the holiday. This will make them more likely to give your business a try; on the other hand, it may alienate people who do not celebrate the holiday.
A seasonal logo promotes a fun and approachable feeling. If this suits your overall brand, it can be a good idea. However, if it doesn’t, you may want to steer away from seasonal logo changes.
A seasonal logo can raise morale within your business. Employees love to have a reason to celebrate, and a little holiday decoration can create this festive atmosphere all day.
It creates a special bond and connection between you and your customers.
People who celebrate a specific holiday feel valued and obliged to your business.
Most useful when you are presenting special seasonal discounts or offers for your customers.
It gives a reminder to your customers that you care for them on every occasion.
A seasonal change of your identity gives moral boost to your employees by igniting the holiday spirit in them.
A seasonal logo design exhibits that your business shares the same values as your customers
Although, seasonal logo designs have many benefits, they also have a few risks. Below are the detriments of changing logos on special occasions and festivals:
Because of the changing versions of logos, your customers may forget your real logo design.
Excessive changing of a logo is unhealthy for the brand identity and signifies that the company is unstable.
Your brand might lose focus from its original representation.
Loyal customers are not keen to accept changes in the logo and may feel agitated.
If your occasional logo redesign is badly executed, it may leave a bad impression on your customers.
Those who do not celebrate a particular holiday may not like the new change in your logo.
Renowned search engines Yahoo and Google are believed to be the trend-setter of this fashion of altering the logos for every special occasion.
All around the world, many companies with famous logos modify their famous marks to celebrate seasonal holidays and festivals. Perhaps the best known company for this is the Google logo. This famous search engine changes its logo almost every other day, celebrating holidays both large and relatively unknown.
Google’s success may make you wonder whether this practice is a good idea for your own company. There are several pros and cons to consider when making this important decision.
Logos in “autumn”:
Autumn is the period when for logo designers can be considered as the ‘color-shed’ mode. It is the season where the color brown, auburn and red are mostly seen. Due to human nature, designers often tend to use an auburn tone of colors in this season. Following are examples of autumn logos
Logos in “spring”:
Spring is the most colorful and vivacious of the four seasons. It depicts with joy, passion, and reawakening. This is the time of the year when the human mind has a strong affinity towards colorful and lively things like flowers. Spring season usually tempts a logo designer to create colorful and vibrant logos, one that exhibit abstraction and natural beauty
Logos in “summer”:
Summer, the hottest season of the calendar year, has a reciprocal effect on humans. People tend to be hot-headed and restless in the summer. So, as logo designers, this may affect on the logo you are working on. You will see a general trend of logos designed in summer to be mostly yellow or orange, representing the warmth of this season.
Logos in “winter”:
Winter is a time of the year when people generally tend to retreat and remain sensitive to colors. This is also the time when we tend to be lazy and sluggish. This is a major threat for logo designers who can lag behind their deadlines in winters. The major colors that are mostly tolerable in winter are white and shades of blue and azure.