Case study: Gatorade

[kmuqarram]

Hi,

Does any one have any insights on the Gatorade case where the new business development officer for Quaker Oats Canada Limited, has been asked to develop a proposal for the possible introduction of Gatorade into Canada. He must develop a complete marketing and financial proposal. The case focuses on decisions about channels, flavors, pack-types, pack-sizes, retail pricing, trade and company margins, forecast market outcomes and forecast cash flows.

I would appreciate any directions in this regard.

Thanks,
M

 

[ceo_intellex]

Hi,

Did you find the analysis to this case study. If you did, request you to please mail it to sunita dot goyl at yahoo dot co dot in

Thanks so much

 

[carthikb]

I would want to know more on the sports drink category itself as there is only one player in India rite now...gatorade.........wots the size,rate of growth etc.......

 

[Sumeet Dhawan]

Good one. I wanted a little more about marketing mix. Anyways this will do