Description
Business Intelligence The Competitive Edge to Growing Your Business
S
o, how do you sell? Where
do you sell? Whom do you
sell to? The entrepreneurs
in the freshwater industry have
developed innovative products and
services and commercialized them.
Their products and services are
ready for market. Now, where are
those sales opportunities
going to come from?
In today’s fast-
paced and dynamic
business environment,
intelligence about
current customers,
target customers, competitors,
and markets is critical to sales
growth and success, especially
considering the ever-changing
world of technological innovation.
To quote one of Bill Gates’s famous
lines, “Intellectual property has the
shelf life of a banana.” There is no
time to waste in establishing and
getting your products and services
to market.
Wipfli consultants help
companies develop a plan for how
they should go to market and grow
their business. An
important component
of this is aligning
their business growth
objectives, people,
and technologies using
customer relationship
management (CRM)
tools, enterprise
collaboration, and business
intelligence (BI) solutions that
provide actionable insights and
immediate results to best position
the company for future growth. We
help our clients focus their sales
18 MILWAUKEE BUSINESS JOURNAL
ADVERTI SI NG SUPPLEMENT
university of wisconsin
whitewater
College of Business and Economics
SPONSORED BY:
P
H
O
T
O
B
Y
L
E
E
M
A
T
Z
BUSINESS INTELLIGENCE: THE COMPETITIVE
EDGE TO GROWING YOUR BUSINESS
DAVE CHRISTIANSON,
CPA
Partner,
Wipfi LLP
CPAs & Consultants
P
H
O
T
O
B
Y
L
E
E
M
A
T
Z
DECEMBER 12, 2014 19 ADVERTI SI NG SUPPLEMENT
efforts and marketing resources on
the best opportunities to support
growth because no business has
time or resources to waste in the
process.
Leveraging technologies like
CRM and BI provides a competitive
advantage to ensure your business
focuses on profitable growth. For
example, all new customers are
not created equal. Acquiring less
than ideal customers may result in
missed opportunities, provide little
to no return on your marketing and
sales efforts, and even damage
your brand or company’s image.
Businesses enter into imperfect
customer relationships for a number
of reasons such as being too
focused on gross quantity of sales
volume, failing to effectively identify
quality sales targets, relying on
and then repeating poor market
strategies, or simply depending way
too much on one’s own intuition.
Such oversights will have a negative
impact on your company, and
the results will likely be missed
sales and profit margin goals and
too much time spent with your
troublesome customers, which often
further leads to poor morale and
turnover.
Whether your business is
young or established, achieving
growth requires you to have the
discipline to stick with your business
plan—understand who you are
as a company, carefully identify
what markets you should be in as
well as those you should not be in,
and profile who your ideal target
customers are. A solid CRM and
BI framework can help you execute
your sales and growth strategies,
compete effectively, and grow your
business successfully.
As a committed partner and
meaningful resource, Wipfli’s team
of experts is truly focused on
supporting business growth for
freshwater-related companies.
A
s students gear up for the
end of the fall semester
and some for the end of
their undergraduate and collegiate
careers, students and educators
alike can’t help but to consider
what lies ahead for the upcoming
spring semester. The University of
Wisconsin-Whitewater’s Institute
for Water Business (IWB), the
Netherlands Office for Science and
Technology (NOST) in cooperation
with the Netherlands Consulate
General, and the Wetskills
Organization, in particular, are eager
for the spring semester to begin
in anticipation of the launch of the
Wetskills Water Challenge 2015.
The Wetskills Water Challenge
is an intensive two-week water
related challenge designed for
university level students and young
water professionals from around
the globe. Participants work in
multidisciplinary and intercultural
teams to develop innovative
solutions for water
challenges posed by
case sponsors.
Since 2010,
approximately 250
students and young
water professionals from more than
50 international universities and
organizations have participated in
one of the thirteen Wetskills Water
Challenges, held in Mozambique,
Romania, the Netherlands (2x),
Egypt, South Africa, Oman,
Indonesia, Morocco, China,
Canada, and India.
In June, 2014 the Wetskills
Water Challenge was held in
Toronto, Canada and hosted by
Ryerson University. On the winning
team, was University of Wisconsin-
Whitewater’s very own alumni,
Cheston Kesselhon, an Integrated
Science and Business Water major.
The event, to be held from June
12, 2015 through June 26, 2015, will
be the first time the internationally
collaborative, science and water
intense challenge has been hosted
in the United States.
The event will incorporate teams
of Canadian, Dutch and American
university students and young
professionals. The Institute for Water
Business, who will be hosting the
historic event, was first approached
in early 2014, by the Netherlands
Consulate General, to participate
in the coordination of the event,
following their visit to the Global
Water Center.
The University of Wisconsin-
Whitewater’s Institute for Water
Business is the only institute of
its kind in the United States. It is
a leader in entrepreneurship and
innovation and serves to develop
water acumen and capacity
through education, research, and
multi-stakeholder collaboration.
The IWB is excited and engaged
in its position as the host for the
upcoming event, and is optimistic
that the unique international
water challenge will spark more
interest in the Milwaukee region,
driving expansion for water and
science inquiry, among students,
professional and on-lookers alike.
According to Linda Reid, director
of the Institute for Water Business,
“we are looking forward to hosting
the competition, building this
partnership and collaborating with
smart water minds.”
Along with bringing something
new to look forward to following the
spring semester the IWB is positive
that its participation will strengthen
the Milwaukee regions position as
the World Water Hub and create
richer involvement and discussion
of the water industry.
UW-WHITEWATER’S INSTITUTE FOR WATER
BUSINESS: MAKING WAVES IN 2015
Brittany Wendt
Affliated Scholar,
Institute for Water Business,
University of Wisconsin -
Whitewater
P
H
O
T
O
B
Y
J
O
H
A
N
O
O
S
T
Wetskills Water Challenge Toronto 2014
doc_784569902.pdf
Business Intelligence The Competitive Edge to Growing Your Business
S
o, how do you sell? Where
do you sell? Whom do you
sell to? The entrepreneurs
in the freshwater industry have
developed innovative products and
services and commercialized them.
Their products and services are
ready for market. Now, where are
those sales opportunities
going to come from?
In today’s fast-
paced and dynamic
business environment,
intelligence about
current customers,
target customers, competitors,
and markets is critical to sales
growth and success, especially
considering the ever-changing
world of technological innovation.
To quote one of Bill Gates’s famous
lines, “Intellectual property has the
shelf life of a banana.” There is no
time to waste in establishing and
getting your products and services
to market.
Wipfli consultants help
companies develop a plan for how
they should go to market and grow
their business. An
important component
of this is aligning
their business growth
objectives, people,
and technologies using
customer relationship
management (CRM)
tools, enterprise
collaboration, and business
intelligence (BI) solutions that
provide actionable insights and
immediate results to best position
the company for future growth. We
help our clients focus their sales
18 MILWAUKEE BUSINESS JOURNAL
ADVERTI SI NG SUPPLEMENT
university of wisconsin
whitewater
College of Business and Economics
SPONSORED BY:
P
H
O
T
O
B
Y
L
E
E
M
A
T
Z
BUSINESS INTELLIGENCE: THE COMPETITIVE
EDGE TO GROWING YOUR BUSINESS
DAVE CHRISTIANSON,
CPA
Partner,
Wipfi LLP
CPAs & Consultants
P
H
O
T
O
B
Y
L
E
E
M
A
T
Z
DECEMBER 12, 2014 19 ADVERTI SI NG SUPPLEMENT
efforts and marketing resources on
the best opportunities to support
growth because no business has
time or resources to waste in the
process.
Leveraging technologies like
CRM and BI provides a competitive
advantage to ensure your business
focuses on profitable growth. For
example, all new customers are
not created equal. Acquiring less
than ideal customers may result in
missed opportunities, provide little
to no return on your marketing and
sales efforts, and even damage
your brand or company’s image.
Businesses enter into imperfect
customer relationships for a number
of reasons such as being too
focused on gross quantity of sales
volume, failing to effectively identify
quality sales targets, relying on
and then repeating poor market
strategies, or simply depending way
too much on one’s own intuition.
Such oversights will have a negative
impact on your company, and
the results will likely be missed
sales and profit margin goals and
too much time spent with your
troublesome customers, which often
further leads to poor morale and
turnover.
Whether your business is
young or established, achieving
growth requires you to have the
discipline to stick with your business
plan—understand who you are
as a company, carefully identify
what markets you should be in as
well as those you should not be in,
and profile who your ideal target
customers are. A solid CRM and
BI framework can help you execute
your sales and growth strategies,
compete effectively, and grow your
business successfully.
As a committed partner and
meaningful resource, Wipfli’s team
of experts is truly focused on
supporting business growth for
freshwater-related companies.
A
s students gear up for the
end of the fall semester
and some for the end of
their undergraduate and collegiate
careers, students and educators
alike can’t help but to consider
what lies ahead for the upcoming
spring semester. The University of
Wisconsin-Whitewater’s Institute
for Water Business (IWB), the
Netherlands Office for Science and
Technology (NOST) in cooperation
with the Netherlands Consulate
General, and the Wetskills
Organization, in particular, are eager
for the spring semester to begin
in anticipation of the launch of the
Wetskills Water Challenge 2015.
The Wetskills Water Challenge
is an intensive two-week water
related challenge designed for
university level students and young
water professionals from around
the globe. Participants work in
multidisciplinary and intercultural
teams to develop innovative
solutions for water
challenges posed by
case sponsors.
Since 2010,
approximately 250
students and young
water professionals from more than
50 international universities and
organizations have participated in
one of the thirteen Wetskills Water
Challenges, held in Mozambique,
Romania, the Netherlands (2x),
Egypt, South Africa, Oman,
Indonesia, Morocco, China,
Canada, and India.
In June, 2014 the Wetskills
Water Challenge was held in
Toronto, Canada and hosted by
Ryerson University. On the winning
team, was University of Wisconsin-
Whitewater’s very own alumni,
Cheston Kesselhon, an Integrated
Science and Business Water major.
The event, to be held from June
12, 2015 through June 26, 2015, will
be the first time the internationally
collaborative, science and water
intense challenge has been hosted
in the United States.
The event will incorporate teams
of Canadian, Dutch and American
university students and young
professionals. The Institute for Water
Business, who will be hosting the
historic event, was first approached
in early 2014, by the Netherlands
Consulate General, to participate
in the coordination of the event,
following their visit to the Global
Water Center.
The University of Wisconsin-
Whitewater’s Institute for Water
Business is the only institute of
its kind in the United States. It is
a leader in entrepreneurship and
innovation and serves to develop
water acumen and capacity
through education, research, and
multi-stakeholder collaboration.
The IWB is excited and engaged
in its position as the host for the
upcoming event, and is optimistic
that the unique international
water challenge will spark more
interest in the Milwaukee region,
driving expansion for water and
science inquiry, among students,
professional and on-lookers alike.
According to Linda Reid, director
of the Institute for Water Business,
“we are looking forward to hosting
the competition, building this
partnership and collaborating with
smart water minds.”
Along with bringing something
new to look forward to following the
spring semester the IWB is positive
that its participation will strengthen
the Milwaukee regions position as
the World Water Hub and create
richer involvement and discussion
of the water industry.
UW-WHITEWATER’S INSTITUTE FOR WATER
BUSINESS: MAKING WAVES IN 2015
Brittany Wendt
Affliated Scholar,
Institute for Water Business,
University of Wisconsin -
Whitewater
P
H
O
T
O
B
Y
J
O
H
A
N
O
O
S
T
Wetskills Water Challenge Toronto 2014
doc_784569902.pdf