Brand Management of Titan

[roshcrazy]

the paper talks about the entire brand of Titan. Here first we do a review of Indian Watch industry and then we move to industry players specifically Titan. We look at its positioning, SWOT, targeting etc. all related marketing aspects are covered............

 

[ch.anirban]

nice post............................... really helpfull

 

[shwetank]

This document is really helpful..!! It has the complete information regarding brand building and management of Titan industries. thanks a lot..!!

 

[mail2punit]

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[shrutibardia]

the post was really helpful and gave a lot of insight for titan...thanks

 

[vkprsd]

Nice post...... Really helpful................................................

 

[Kalpana Heliya]

Nice post...... Really helpful................................................

TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY​

In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether this strategy is able to bring back the style image of Titan back. This all exercise leads to the conclusion that Titan is on a path of Fortification.

Please follow this link for further information:
TITAN?S BRAND BUILDING AND BRAND REORGANISATION STRATEGY - a knol by Anonymous

SOURCE:knol

 

[banty]

high performance leadership

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i also have some information that will use full to you................
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[Josh]

please put up the word file of this proj.

 

[nidhishah2]

plz send me the project on brand building- the titan
i need it urgently pls help me

 

[cdatta]

hey plz send me the proj . on brand management of titan as well as the report/ppt. on strategies of indian railways

 

[silentdreamer1984]

thanks a lot for the project..really helpful