Recikitt manufactures and markets several consumer products in various segments such as Household Care, Toiletries, Laundry Products and Pharmaceuticals.
Some of their famous brands in India:
Dettol , Harpic, Lizol , Mortein , Cherry Blossom, Robin Blue , Disprin….
Reckitt Benckiser's flagship brand, Dettol makes for one-third of the company's Rs 1,000-crore (Rs 10 billion) turnover.
History:
Launched in 1936.
70-year-old brand owned by Reckitt-Benckiser.
Rs 300 crore worth brand.
Dettol's market share: 85 per cent
Dettol was brought to India by Mother Teresa in the second world war.
Generic name for Antiseptic.
The very name Dettol brings to mind the brand synonymous with Health and Hygiene.
PRODUCT PORTFOLIO
Dettol Antiseptic liquid
Dettol Soap
Moisturizer
Glycerin
Cool menthol
Juniour
Dettol Liquid Soap
Dettol band aid
Dettol Medicated Plasters
Dettol shaving cream
Dettol Talc
( Dettol Prickly Heat Powder)
Dettol Mouthwash
Dettol Antiseptic Liquid
Dettol Antiseptic enjoys a decade of leadership in the antiseptic market.
Launched in 1936, Dettol antiseptic liquid was as generic to its category as Xerox became to copiers.
It enjoys a monopoly position in the antiseptic market with 85% market share.
Dettol antiseptic contributes to 8% of Reckitt ‘s turnover and it is among the few brands in its portfolio that registered a positive growth.
Recikitt manufactures and markets several consumer products in various segments such as Household Care, Toiletries, Laundry Products and Pharmaceuticals.
Some of their famous brands in India:
Dettol , Harpic, Lizol , Mortein , Cherry Blossom, Robin Blue , Disprin….
Reckitt Benckiser's flagship brand, Dettol makes for one-third of the company's Rs 1,000-crore (Rs 10 billion) turnover.
History:
Launched in 1936.
70-year-old brand owned by Reckitt-Benckiser.
Rs 300 crore worth brand.
Dettol's market share: 85 per cent
Dettol was brought to India by Mother Teresa in the second world war.
Generic name for Antiseptic.
The very name Dettol brings to mind the brand synonymous with Health and Hygiene.
PRODUCT PORTFOLIO
Dettol Antiseptic liquid
Dettol Soap
Moisturizer
Glycerin
Cool menthol
Juniour
Dettol Liquid Soap
Dettol band aid
Dettol Medicated Plasters
Dettol shaving cream
Dettol Talc
( Dettol Prickly Heat Powder)
Dettol Mouthwash
Dettol Antiseptic Liquid
Dettol Antiseptic enjoys a decade of leadership in the antiseptic market.
Launched in 1936, Dettol antiseptic liquid was as generic to its category as Xerox became to copiers.
It enjoys a monopoly position in the antiseptic market with 85% market share.
Dettol antiseptic contributes to 8% of Reckitt ‘s turnover and it is among the few brands in its portfolio that registered a positive growth.
Hey friend, thanks for your contribution and providing the report on Reckitt Benckiser which would really help many students and professionals. BTW, I am also going to share a document on Reckitt Benckiser for helping others.
