abhishreshthaa
Abhijeet S
ABOUT AIRTEL
Comes to you from Bharti Airtel Limited - a part of Bharti Enterprises
Covers 23 telecom circles of the country, has 21 million customers
Vision- ‘To be the most admired brand in India by 2010’
AN OVERVIEW OF THE GSM PLAYERS
4 GSM players- Airtel, Hutch, BPL Mobile and MTNL (Mumbai)
Airtel
Operated by Bharti Televentures
Highly successful brand in India
COMPETITORS
Hutch- Biggest competitor
Players such as Reliance & MTNL for their low cost tariff plans
BPL Mobile to a certain extent but that has been taken over by Hutch
SWOT ANALYSIS
STRENGTHS
Very strong customer support
Congestion free & wide network
Unique value added services
Reputable venture
Improved Customer Services
Unique Investment Strategies
Technologically far improved than others
WEAKNESS
Poor network in rural areas
Low GPRS speed
Positioning fluctuations
OPPORTUNITIES
Huge wireless subscriber potentia
l
Ready-to-pay consumers for cutting edge services
India- fastest growing mobile market in the world
THREATS
Software and digital content piracy
Other players, especially Hutch
BRAND POSITIONING
Not only a communication tool, but also a platform to ‘express yourself’
Became the 1st Indian company to win the ‘Best Bottom Line IT’ & ‘Best
Knowledge Management’ awards by defeating companies such as ONGC, Birla Corp., the Tatas & Reliance at Asian level
Positions itself as juvenile brand by linkages to celebs such as SRK and Sachin
METHODOLOGY
Type of Survey and Research – Market Analysis and Comparative study of Airtel Mumbai Network
Research Tool – Questionnaire & Phone calls
Sampling Unit – General Public
Sampling Size – 100
Sampling Method – Convenient Random Sampling
Comes to you from Bharti Airtel Limited - a part of Bharti Enterprises
Covers 23 telecom circles of the country, has 21 million customers
Vision- ‘To be the most admired brand in India by 2010’
AN OVERVIEW OF THE GSM PLAYERS
4 GSM players- Airtel, Hutch, BPL Mobile and MTNL (Mumbai)
Airtel
Operated by Bharti Televentures
Highly successful brand in India
COMPETITORS
Hutch- Biggest competitor
Players such as Reliance & MTNL for their low cost tariff plans
BPL Mobile to a certain extent but that has been taken over by Hutch
SWOT ANALYSIS
STRENGTHS
Very strong customer support
Congestion free & wide network
Unique value added services
Reputable venture
Improved Customer Services
Unique Investment Strategies
Technologically far improved than others
WEAKNESS
Poor network in rural areas
Low GPRS speed
Positioning fluctuations
OPPORTUNITIES
Huge wireless subscriber potentia
l
Ready-to-pay consumers for cutting edge services
India- fastest growing mobile market in the world
THREATS
Software and digital content piracy
Other players, especially Hutch
BRAND POSITIONING
Not only a communication tool, but also a platform to ‘express yourself’
Became the 1st Indian company to win the ‘Best Bottom Line IT’ & ‘Best
Knowledge Management’ awards by defeating companies such as ONGC, Birla Corp., the Tatas & Reliance at Asian level
Positions itself as juvenile brand by linkages to celebs such as SRK and Sachin
METHODOLOGY
Type of Survey and Research – Market Analysis and Comparative study of Airtel Mumbai Network
Research Tool – Questionnaire & Phone calls
Sampling Unit – General Public
Sampling Size – 100
Sampling Method – Convenient Random Sampling