Brand Loyalty Research

[sunandaC]

Brand Loyalty research explore the relationship among brand trust, brand affect, and brand performance outcomes (market share and relative price) with an emphasis on understanding the linking role played by brand loyalty.

Brand Loyalty research generate both statistical and qualitative data — benchmarked, comparative and evaluative measures.

These, combined with specific diagnostic data, provide the tools to effect improvements:

 Overall satisfaction

 Ratings of performance on specific aspects of the product/service

 Reasons for lack of satisfaction/poor ratings

 Salience and hierarchy of needs/preferences/expectations

 Gap Analysis/Strategic Priority Analysis

 Loyalty and propensity to recommend/re-purchase

 Drivers of satisfaction and loyalty

 Reputation/image of the brand


 Value for money

 Customer Segmentation

 and include, where feasible, lapsed and potential customers

 

[bhautik.kawa]

Brand Loyalty research explore the relationship among brand trust, brand affect, and brand performance outcomes (market share and relative price) with an emphasis on understanding the linking role played by brand loyalty.

Brand Loyalty research generate both statistical and qualitative data — benchmarked, comparative and evaluative measures.

These, combined with specific diagnostic data, provide the tools to effect improvements:

 Overall satisfaction

 Ratings of performance on specific aspects of the product/service

 Reasons for lack of satisfaction/poor ratings

 Salience and hierarchy of needs/preferences/expectations

 Gap Analysis/Strategic Priority Analysis

 Loyalty and propensity to recommend/re-purchase

 Drivers of satisfaction and loyalty

 Reputation/image of the brand


 Value for money

 Customer Segmentation

 and include, where feasible, lapsed and potential customers

Hey Buddy,

I am also sharing a document which will give more detailed explanation on the Brand-Loyalty Measures in Marketing.