Brand Extension Failures

[sunandaC]

There are numerous examples of Brand Extension Failures. They are:

1. Coke's launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable

2. Pepsi's Cafechino looks like a disaster in India as very people have actually gone for it

3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry.

Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans?

4. Ready-to-eat pizza from Amul, India

5. Dulux paints with a unique selling proposition of 7-day fragrance

6. Ponds Toothpaste had been a dismal failure.

 

[Business-education]

What is brand extension

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.

Advantage of Brand extension

1) Connectivity

2) Trust

 

[jitendra05]

There are numerous examples of Brand Extension Failures. They are:

1. Coke's launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable

2. Pepsi's Cafechino looks like a disaster in India as very people have actually gone for it

3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry.

Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans?

4. Ready-to-eat pizza from Amul, India

5. Dulux paints with a unique selling proposition of 7-day fragrance

6. Ponds Toothpaste had been a dismal failure.

Wow sunanda, nice work again! I am really impressed by your work and information. Well, I have also got some information related brand extensions failures and would like to share it with you. I think it may be useful for someone. So please download and check it and also let me know your feedback.