abhishreshthaa
Abhijeet S
BPL Mobile service
This operator has adopted a generic strategy of Product Differentiation: focusing on quality rather than numbers.
BPL has not made any efforts to increase its geographical scope. Instead it has concentrated on enhancing its service. The company has also discarded its low use subscribers and does not give in much to the price war. The company now has managed to achieve the highest average revenue per subscriber and average monthly airtime use of 250 minutes in the country.
To enhance its service, BPL was the first in India to offer national and international roaming. An international roaming service facility to Singapore was established, and BPL Mobile added the United Kingdom and the United Arab Emirates to its network in December 1999.
In addition, BPL Mobile has entered into strategic tie-ups with four U.S. operators-Omni point, Powertel, Aerial and Voice-Stream-offering automatic roaming in the United States to its subscribers. For technical and service expertise, BPL Mobile entered into joint-venture partnerships with France Telecom for its Mumbai operation and MediaOne for networks in Maharashtra, Goa, Tamilnadu, Pondicherry and Kerala.
BPL Mobile is the only cell phone operator in India to install digital microwave technology, offering signal clarity in inclement weather and climates from Digital Microwave Corp.
BPL Mobile became the first operator in India to offer the Iridium roaming service to its subscribers in November 1999. Incidentally, this launch came soon after the clearance from the Department of Telecom for national and international roaming of Iridium subscribers into cellular networks and vice versa. Iridium also has roaming agreements with eight other Indian cellular operators. BPL Mobile is also the first operator to provide MMS (Multimedia Messaging Service) facilities to its users.
This operator has adopted a generic strategy of Product Differentiation: focusing on quality rather than numbers.
BPL has not made any efforts to increase its geographical scope. Instead it has concentrated on enhancing its service. The company has also discarded its low use subscribers and does not give in much to the price war. The company now has managed to achieve the highest average revenue per subscriber and average monthly airtime use of 250 minutes in the country.
To enhance its service, BPL was the first in India to offer national and international roaming. An international roaming service facility to Singapore was established, and BPL Mobile added the United Kingdom and the United Arab Emirates to its network in December 1999.
In addition, BPL Mobile has entered into strategic tie-ups with four U.S. operators-Omni point, Powertel, Aerial and Voice-Stream-offering automatic roaming in the United States to its subscribers. For technical and service expertise, BPL Mobile entered into joint-venture partnerships with France Telecom for its Mumbai operation and MediaOne for networks in Maharashtra, Goa, Tamilnadu, Pondicherry and Kerala.
BPL Mobile is the only cell phone operator in India to install digital microwave technology, offering signal clarity in inclement weather and climates from Digital Microwave Corp.
BPL Mobile became the first operator in India to offer the Iridium roaming service to its subscribers in November 1999. Incidentally, this launch came soon after the clearance from the Department of Telecom for national and international roaming of Iridium subscribers into cellular networks and vice versa. Iridium also has roaming agreements with eight other Indian cellular operators. BPL Mobile is also the first operator to provide MMS (Multimedia Messaging Service) facilities to its users.