BMW-THE CORPORATE PROFILE

Description
Company History-Dean
SWOT Analysis- Dean
Market Analysis-Kyle
Competitor Analysis-Kyle
James Bond-Ian
Recommendations –Ian
Conclusion-Ian

BMW

BMW
BMW
Dean Humenyik, Ian Spencer,
Dean Humenyik, Ian Spencer,
Kyle Wolfe
Kyle Wolfe
Dickinson State University
Dickinson State University

Introduction
Introduction
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Company History-Dean
Company History-Dean
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SW! "nalysis- Dean
SW! "nalysis- Dean
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Market "nalysis-Kyle
Market "nalysis-Kyle
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Competitor "nalysis-Kyle
Competitor "nalysis-Kyle
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#ames Bond-Ian
#ames Bond-Ian
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$ecommendations %Ian
$ecommendations %Ian
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Conclusion-Ian
Conclusion-Ian

History
History
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&ounded in '(') in Munic*, +ermany,
&ounded in '(') in Munic*, +ermany,
?
&irst Car Di-i .'/ '(0(
&irst Car Di-i .'/ '(0(
?
Collapse of Berlin Wall
Collapse of Berlin Wall
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'((0 pened '
'((0 pened '
st st
"utomo1ile plant in U,S,
"utomo1ile plant in U,S,

History Continued
History Continued
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'((2- $over +roup #oins BMW +roup,
'((2- $over +roup #oins BMW +roup,
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'((3- BMW Buys $olls $oyce
'((3- BMW Buys $olls $oyce
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0444- BMW Sells $over
0444- BMW Sells $over
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044'- MI5I 1rand is launc*ed
044'- MI5I 1rand is launc*ed
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044)- ne Milliont* car is sold
044)- ne Milliont* car is sold

SW!
SW!
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Stren6t*s
Stren6t*s
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World7ide +ro7t*
World7ide +ro7t*
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Brand 8uality
Brand 8uality
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Clever "dvertisin6
Clever "dvertisin6
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Successful 9-pansion of :roduct rtfolio
Successful 9-pansion of :roduct rtfolio

SW! Cont,
SW! Cont,
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Weaknesses
Weaknesses
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9-tensive :roduct ;aunc*es
9-tensive :roduct ;aunc*es
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+ro7t* "7ay &rom Core Markets
+ro7t* "7ay &rom Core Markets
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$eliance on Brand 5ames
$eliance on Brand 5ames

SW! Cont,
SW! Cont,
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pportunities
pportunities
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&urt*er 9-pansion of its :roduct $an6e
&urt*er 9-pansion of its :roduct $an6e
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"lternative &uel Development
"lternative &uel Development
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"sian Market
"sian Market
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Diesel !ec*nolo6y
Diesel !ec*nolo6y

SW! Cont,
SW! Cont,
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!*reats
!*reats
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$educed +lo1al Markets
$educed +lo1al Markets
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Stron6 Competition
Stron6 Competition
?
+overnment $e6ulations
+overnment $e6ulations

Competitor "nalysis
Competitor "nalysis
?
. $oadster is Bond?s fficial Car

$ecomendations
?
+et into More Movies
+et into More Movies
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Hy1rid
Hy1rid
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Move into "sain Market
Move into "sain Market
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Safety
Safety
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9-pand &urt*er into Motorcycle Market
9-pand &urt*er into Motorcycle Market

Conclusion
Conclusion
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Hi6* 8uality
Hi6* 8uality
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Hi6* :erformance
Hi6* :erformance
?
"7ard Winnin6
"7ard Winnin6
"l7ays $emem1er@
"l7ays $emem1er@

C5C;USI5
C5C;USI5
D$I