This Questions are given by Parv
Concepts:-
1) Census survey and sample survey
2) Qualitative and quantitative research
3) Audit and its types
4) Extraneous variables
5) Interview errors
6) Socio-economic classification
7) Corporate research
8) Field investigation
9) Exploratory research
10) Snowball sampling
11) Multivariate analysis
12) Bivariate analysis
13) Basic research
14) Desk research
15) Types of variables
10mks:-
1) Attitudinal scales:-
-definition
-different scales
-dist b/w semantic and likert scale
2) Research design
-def of experimental design, experimentation, exp research
-types of designs
-examples
-factors
-experimental stimuli, test group, control group
3) Questionnaire
-definition
-steps
-types and examples
-rules for good questionnaire
4) MR
-definition
-uses/advantages
-limitations
-scope
-examples
5) Sampling
-definition
-probability v/s non-probability
-methods
6) Panels
-definition
-types
7) Data sources
-primary sources – adv, disadv
-secondary sources- adv , disadv
-steps for data collection
8) MR process
-definition
-steps
-types of errors
9) Report writing
-definition
-steps
-guidelines
10) Focus groups
11) Application of MR
-bayesian theory
-t test
-z test
-regression
-correlation
-anova
Short notes:-
Observation methods
Test marketing
MDSS
Steps in hypothesis testing