Blackbook Project on Employee Motivation

Description
Blackbook Project on Employee Motivation


A
PROJECT REPORT
ON
EMPLOYEE MOTIVATION

By
SELWYN PRABHAKAR
In partial fulfillment of the requirements
for the award of the degree

of
MASTER OF BUSINESS ADMINISTRATION
AMITY GLOBAL BUSINESS SCHOOL
BANGALORE

TABLE OF CONTENTS
Content Page
Introduction
o Background of the study
o State of the proble
o Ob!ecti"e of the study
o Need for the study
o Scope of the study
3
Liitations of the study
5
Copany and Industry #rofile
6
$ethodology
14
%esearch &esign
15
Literature %e"ie'
16
&ata Analysis and Interpretation
20
Findings
3
Suary
40
%ecoendations
43
Conclusion
44
Bibliography and Anne(ure
45
INT%O&)CTION
2

Background of the study
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3
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The O!#ect$%e of the Study
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6"*%.*" ,)!."/"-"*$2 I* !.6!@5.#? 05(4")$#9 ,)!."/"5# #"" $!" (%$)(-" ,# (*" (' )!,*)" 5,$!"5 $!,*
(*"A# (+* "''(5$2 H.6! *A)! .*&./.&%,1# 05"'"5 +(5? $!,$ !,# , -(&"5,$" 05(3,3.1.$y (' #%))"##9 .&",11y
, 50K )!,*)"2 A)!."/"5# *""& 5"6%1,5 '""&3,)? .* (5&"5 $( -(*.$(5 $!" 05(65"## (' $!".5 ,)!."/"-"*$#2
T!"y 05"'"5 ".$!"5 $( +(5? ,1(*" (5 +.$! ($!"5 !.6! ,)!."/"5#2
1
Affiliation
T!(#" +.$! , !.6! *""& '(5 ,''.1.,$.(* 7*A''8 *""& !,5-(*.(%# 5"1,$.(*#!.0# +.$! ($!"5 0"(01" ,*& *""&
$( '""1 ,))"0$"& 3y ($!"5 0"(01"2 T!"y $"*& $( )(*'(5- $( $!" *(5-# (' $!".5 +(5? 65(%02 H.6! *A''
.*&./.&%,1# 05"'"5 +(5? $!,$ 05(/.&"# #.6*.'.),*$ 0"5#(*,1 .*$"5,)$.(*2 T!"y 0"5'(5- +"11 .* )%#$(-"5
#"5/.)" ,*& )1."*$ .*$"5,)$.(* #.$%,$.(*#2
,ower
A 0"5#(*A# *""& '(5 0(+"5 7*P(+8 ),* 3" (*" (' $+( $y0"# @ 0"5#(*,1 ,*& .*#$.$%$.(*,12 T!(#" +!( *""&
0"5#(*,1 0(+"5 +,*$ $( &.5")$ ($!"5#9 ,*& $!.# *""& ('$"* .# 0"5)"./"& ,# %*&"#.5,31"2 P"5#(*# +!( *""&
.*#$.$%$.(*,1 0(+"5 7,1#( ?*(+* ,# #().,1 0(+"58 +,*$ $( (56,*.>" $!" "''(5$# (' ($!"5# $( '%5$!"5 $!"
6(,1# (' $!" (56,*.>,$.(*2 M,*,6"5# +.$! , !.6! *""& '(5 .*#$.$%$.(*,1 0(+"5 $"*& $( 3" -(5" "''")$./"
$!,* $!(#" +.$! , !.6! *""& '(5 0"5#(*,1 0(+"52
-eneral Implications for "anagement
P"(01" +.$! &.''"5"*$ *""&# ,5" -($./,$"& &.''"5"*$1y
• H.6! ,)!."/"5# #!(%1& 3" 6./"* )!,11"*6.*6 05(4")$# +.$! 5",)!,31" 6(,1#2 T!"y #!(%1& 3"
05(/.&"& '5"B%"*$ '""&3,)?2 W!.1" -(*"y .# *($ ,* .-0(5$,*$ -($./,$(59 .$ .# ,* "''")$./" '(5-
(' '""&3,)?2
• E-01(y""# +.$! , !.6! ,''.1.,$.(* *""& 0"5'(5- 3"#$ .* , )((0"5,$./" "*/.5(*-"*$2
• M,*,6"-"*$ #!(%1& 05(/.&" 0(+"5 #""?"5# $!" (00(5$%*.$y $( -,*,6" ($!"5#2
1;
&ATA ANAL+SIS AN& INTE%#%ETATION
.verall Anal$sis
S$,$"-"*$ 1 @ I '""1 $!,$ -y #%0"5.(5C$",- 1",&"5 ,1+,y# 5")(6*.#"# $!" +(5? &(*" 3y -"2
/01 of the emplo$ee's feel that their superiors recognise the work done b$ them* 231 strongl$ agree4
551 are neutral and onl$ 21 disagrees with the statement*
Most of the em"oyees are hay of the fact that the$r suer$or+team "eader recogn$0es the *ork done
!y them1
S$,$"-"*$ 2 H I '""1 $!,$ $!" 4(3 I &( 6./"# -" , 6((& #$,$%#2
/61 of the emplo$ees feel their )ob gives them a good status* 231 strongl$ feel their )ob gives them a
good status* 7hereas 231 are neutral about it and 51 disagree with the statement*
The em"oyees en#oy the good status the$r #o! g$%es them1
20
Agree Disagre
e
Neutral SA
0
20
40
60
80
Agree Disagre
e
Neutral SA
0
10
20
30
40
50
60
S$,$"-"*$ 4 @ P.#.3.1.$y +.$! $!" $(0 -,*,6"-"*$ .# .-0(5$,*$ $( -"2
681 of the emplo$ees consider their visibilit$ with the top management to be important* 591 strongl$
agree and 501 are neutral about the importance* 21 disagrees and another 21 strongl$ disagrees*
The em"oyees *ant to !e seen *$th and recogn$0ed !y the to management1
S$,$"-"*$ 5 @ T!"5" .# , ',.5 ,-(%*$ (' $",- #0.5.$ .* $!" (56,*.#,$.(*2
/:1 of the emplo$ees find that there is a fair amount of team spirit in the organisation* 31 strongl$
agree4 991 are neutral4 /1 disagree and 91 strongl$ feel there is no team spirit in the organisation*
The em"oyees are contented *$th the amount of team s$r$t $n the organ$0at$on1
21
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
50
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
50
60
S$,$"-"*$ H I +,*$ $( 3" $!" 3"#$ ,$ -y 4(32
/31 strongl$ agree that the$ want to be the best at their )obs* 901 agree and 51 are neutral about the
statement* (one of the emplo$ees disagree*
The em"oyees *ant to erform to the$r fu""est at the$r #o! and hence *ant to !e the !est at the$r #o!1
S$,$"-"*$ ; H I '.*& (00(5$%*.$."# '(5 ,&/,*)"-"*$ .* $!" (56,*.#,$.(*2
/51 find opportunities for advancement in the organisation* 5/1 are neutral about the statement* 81
disagree and 2;1 strongl$ disagree*
Most em"oyees f$nd oortun$t$es for gro*th and career ad%ancement $n the organ$sat$on1
22
Agree Neutral SA
0
10
20
30
40
50
60
70
Agree Disagre
e
Neutral SA
0
10
20
30
40
50
60
S$,$"-"*$ 10 @ Y(% '""1 $!" *""& $( -,?" #%5" $!,$ $!.*6# ,5(%*& y(% ,5" +(5?.*6 .* $,*&"- +.$!
)(-0,*y 6(,1#2
/;1 feel the need to make sure that things around them are working in tandem with compan$ goals*
251 strongl$ agree with the statement* 501 are neutral about it* 91 disagree and 21 strongl$
disagrees with the statement*
Most em"oyees fee" the need to contro" th$ngs around them and make sure that e%eryth$ng $s
*ork$ng $n the !est $nterest of the comany1
S$,$"-"*$ 11 @ Y(% #""? $( !,/" , )"5$,.* ,-(%*$ (' )(*$5(1 (/"5 $!" +(5?.*6 ,*& 0"5'(5-,*)" (' y(%5
)(11",6%"# 5"6,5&1"## (' 0(#.$.(*2
601 of the emplo$ees seek to have a certain amount of control over the working and performance of
their colleagues regardless of their position* 81 strongl$ feel the same* 921 are neutral* 2:1 don't
seek to have control and 91 strongl$ disagree with the statement
Most em"oyees seek to ha%e a certa$n amount of contro" o%er the$r co""eagues1
23
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
50
60
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
50
60
S$,$"-"*$ 12 @ Y(% 6"*"5,11y $"*& $( #""? 6%.&,*)" '5(- y(%5 )(11",6%"#9 #"*.(5# ,*&C(5 y(%5 1",&"52
/91 of the emplo$ees tend to seek guidance from their colleagues and seniors* 5/1 strongl$ tend to
seek guidance* 5:1 think neutrall$ and 51 don't tend to seek an$ sort of guidance*
Em"oyees are h$gh"y deendent on others for gu$dance1
S$,$"-"*$ 13 @ Y(% ,1+,y# $"*& $( +(5? +.$! , #"*#" (' &.5")$.(*2
821 of the emplo$ees alwa$s tend to work with a sense of direction* 591 strongl$ agree* /1 are
neutral when it comes to working with a sense of direction and 21 doesn<t tend to work with a sense of
direction*
A"" em"oyees are d$rect$on or$ented and focused *hen they are *ork$ng1

24
Agree Disagre
e
Neutral SA
0
10
20
30
40
50
60
Agree Disagree Neutral SA
0
10
20
30
40
50
60
70
80
S$,$"-"*$ 14 @ Y(% '""1 $!" *""& $( 3"1(*6 $( , $",- (5 , +(5? 65(%02
/91 of the emplo$ees feel the need to belong to a team or a work group and 921 of them strongl$ feel
that need* 2/1 are neutral about the statement and 21 do feel the need to belong to an$ team or work
group*
Em"oyees ha%e a h$gh need for aff$"$at$on and re"at$onsh$s1
S$,$"-"*$ 15 @ Y(% ,5" -($./,$"& +!"* +(5?.*6 +.$! ($!"5# 5,$!"5 $!,* +!"* +(5?.*6 .*&./.&%,11y2
901 of the emplo$ees find themselves motivated when working with others rather than when working
individuall$* 531 strongl$ feel motivated when working with others* =ust below 501 are neutral about
the statement* .nl$ 61 are motivated while working individuall$ and 21 is strongl$ motivated
working b$ themselves*
Most em"oyees *ere %ery team or$ented and hence they *ere mot$%ated *ork$ng *$th others1
25
Agree Disagree Neutral SA
0
10
20
30
40
50
60
Agree Disagre
e
Neutral SA SD
0
5
10
15
20
25
30
35
40
S$,$"-"*$ 16 @ Y(% /,1%" 5"1,$.(*#!.0# ,$ $!" +(5?01,)"2
621 of the emplo$ees strongl$ value relationships at the workplace and 981 agree with valuing
relationships at the workplace* 291 are neutral about the statement* But ;1 disagree and 91 strongl$
disagree*
The em"oyees seem to h$gh"y regard and %a"ue the$r re"at$onsh$ *$th others1
S$,$"-"*$ 1< @ Y(% 05"'"5 $( +(5? .*&"0"*&"*$1y2
551 of the emplo$ees agree and 81 strongl$ agree that the$ prefer working independentl$* A ma)orit$
//1 are neutral about the statement while 291 disagree and 91 strongl$ disagree with the statement*
,or most em"oyees *ork$ng $ndeendent"y and not *ork$ng $ndeendent"y does not matter1
26
Agree Disagree Neutral SA SD
0
10
20
30
40
50
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
50
60
S$,$"-"*$ 1 @ Y(% $"*& $( 01,* ,*& #)!"&%1" y(%5 (+* +(5?C$,#? +.$!(%$ #%0"5/.#.(*2
681 of the emplo$ees tend to plan and schedule their own work without supervision* 5;1 are neutral
towards the statement* 261 and 291 disagree and strongl$ disagree impl$ing that the$ are dependent
when it comes to planning and scheduling their work*
Em"oyees are $ndeendent *hen $t comes to "ann$ng and schedu"$ng the$r o*n task1
S$,$"-"*$ 1; @ Y(% *(5-,11y &( *($ $,?" !"10 (5 ,&/.)" '5(- )(11",6%"# ,*& #"*.(5#2
A ma)orit$ of 681 of the emplo$ees disagree with the statement impl$ing that the$ do take help or
advice from colleagues and seniors* 281 and 251 agree and strongl$ agree to the statement impl$ing
the$ do not normall$ take an$ help or advice* 561 are neutral towards to the statement*
Em"oyees do take he" and ad%$ce from co""eagues and sen$ors $m"y$ng that they are deendent to
an e2tent1
2<
Agree Disagree Neutral SA
0
10
20
30
40
50
Agree Disagree Neutral SA
0
10
20
30
40
50
S$,$"-"*$ 20 @ B".*6 )(-'(5$,31" .# -(5" .-0(5$,*$ $( y(% $!,* 6"$$.*6 ,!",&2
981 of the emplo$ees agree and 31 strongl$ agree with the statement* 951 are neutral towards the
statement* 281 and /1 disagree and strongl$ disagree with the statement respectivel$*
Be$ng comforta!"e and gett$ng ahead are e3ua""y $mortant for em"oyees1
S$,$"-"*$ 21 @ Y(% ,5" #,$.#'."& $( 3" *( -(5" 3"$$"5 $!,* y(%5 )(11",6%"# ,$ +(5?2
981 of the emplo$ees disagree and 261 strongl$ disagree to the statement impl$ing that the$ are keen
on being better than their colleagues* 991 of the emplo$ees are neutral and onl$ 21 agree with the
statement*
Em"oyees are h$gh"y comet$t$%e at *ork1
2
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
S$,$"-"*$ 22 H I #(-"$.-"# $5y $( ,)!."/" -(5" $!,* +!,$ .# 5"B%.5"& '5(- -y $,56"$2
"ore than half of the emplo$ees agree and 501 strongl$ agree that the$ tr$ to achieve more than what
is required from their target* 2:1 are neutral about the statement while 61 and 21 disagree and
strongl$ disagree with the statement respectivel$*
Em"oyees are h$gh"y ach$e%ement or$ented and ha%e a need for ach$e%ement1
2;
Agree Disagre
e
Neutral SA SD
0
10
20
30
40
50
60
>actor that motivates $ou the most
>or a ma)orit$ of 6/1 of the emplo$ees4 Career development was their most motivating factor while
591 of the emplo$ees found the financial incentives to be the most motivating factor for them* 01
chose rewards and recognition4 81 showed a mi?ed response b$ chose more than one factor* ;1 chose
)ob securit$* 6 1 of the emplo$ees did not respond while 51 were motivated b$ competition* 21 chose
activities and training to be most motivating while another 21 was most motivated b$ fringe benefits*
&owever 91 chose other motivating factors* 7hat motivated 91 of the emplo$ees was the fact that
the$ were working for the best compan$ in the industr$*
Eployees are generally oti"ated by gro'th and career de"elopent opportunities pro"ided by
the organisation/
30
Career development
Finanial inentives
A!"
Competition
Fringe #ene$ its
%o# seurit&
'e(ards and reognition
No responses
)i*ed
+t,er
Age *$se Su! Ana"ys$s !ased on mot$%at$on rof$"es
RECOGNITION
AGE 21@25 A D N SA SD
M1 52 @@@ 26 22 @@@
M2 56 2 24 1 @@@
M4 50 2 32 16 @@@
AGE 26@30
M1 62 2 1; 1< @@@
M2 51 2 2 1; @@@
M4 45 25 2 2 @@@
I$ ),* 3" *($"& $!,$ ,-(*6 "-01(y""# 3"1(*6.*6 $( 3($! $!" ,6" 65(%0#9 , -,4(5.$y (' $!"- !,& ,65""&
$( #$,$"-"*$# $!,$ !.6!1.6!$ , #"*#" (' 5")(6*.$.(* .-01y.*6 $!,$ -(#$ (' $!" "-01(y""# %*&"5 ,6"
65(%0# 21@25 ,*& 26@30 +"5" /"5y 1.?"1y $( 3" .*!"5"*$1y -($./,$"& 3y , #"*#" (' 5")(6*.$.(*2 U*&"5
,6" 65(%0 21@259 <4K9 <4K ,*& 66K ,65""& $( #$,$"-"*$# 19 2 ,*& 4 5"#0")$./"1y2 U*&"5 ,6" 65(%0 26@
309 <;K9 <0K ,*& <3K ,65""& $( #$,$"-"*$# 19 2 ,*& 4 ,# ,6,.*#$ (*1y 2K '(5 &.#,65"".*6 $( $!" #,-"
#$,$"-"*$#2
A"" em"oyees are mot$%ated !y !e$ng recogn$0ed !y the$r co""eagues and suer$ors1
31
AFFILIATION
AGE 21@25 A D N SA SD
M5 54 4 32 6 4
M14 50 @@@ 12 3 @@@
M15 34 2 32 32 @@@
M16 2 6 20 40 6
AGE 26@30
M5 4< 6 34 13 @@@
M14 53 2 20 25 @@@
M15 42 6 24 26 2
M16 4 6 6 40 @@@
I$ .# "/.&"*$ '5(- $!" $,31" $!,$ ,-(*6 "-01(y""# 3"1(*6.*6 $( 3($! $!" ,6" 65(%0#9 , /,#$ -,4(5.$y ('
$!"- !,& ,65""& $( #$,$"-"*$# $!,$ !.6!1.6!$ , #"*#" (' ,''.1.,$.(* ,*& 3"1(*6.*6 .-01y.*6 $!,$ -(#$ ('
$!" "-01(y""# %*&"5 ,6" 65(%0# 21@25 ,*& 26@30 +"5" .*!"5"*$1y -($./,$"& 3y !,/.*6 , #"*#" ('
,''.1.,$.(* ,*& 3"1(*6.*6 +.$!.* $!" (56,*.#,$.(*9 &"0,5$-"*$ (5 $",-2 U*&"5 ,6" 65(%0 21@259 ,
-,4(5.$y (' 60K9 <K9 64K ,*& 6K ,65""& $( #$,$"-"*$# 59 149 15 ,*& 16 ,# ,6,.*#$ (*1y K9 0K9 2K
,*& 12K &.#,65"".*6 $( $!" #,-" #$,$"-"*$#2
Em"oyees regard"ess of age grou %a"ued re"at$onsh$s at the *ork"ace and had a h$gh need for
aff$"$at$on1
32
ACHEIPEMENTCCOMPETITION
AGE 21@25 A D N SA SD
M 40 @@@ 2 5 @@@
M; 60 6 22 12 @@@
M20 40 14 2 12 6
M21 16 32 36 2 14
M22 6 4 10 26 @@@
AGE 26@30
M 3 @@@ 5 5< @@@
M; 42 30 20 @@@
M20 34 1 3 6 4
M21 13 42 32 13 @@@
M22 54 4 32 2
A))(5&.*6 $( $!" 5"#0(*#"# -"*$.(*"& .* $!" $,31"9 "-01(y""# 3"1(*6.*6 $( 3($! $!" ,6" 65(%0# ,5"
!.6! (* , *""& '(5 ,)!."/"-"*$ ,*& ,5" "B%,11y -($./,$"& 3y , #"*#" (' )(-0"$.$.(*2 F(5 ":,-01"
#$,$"-"*$ 21 #$,$"# EY(% ,5" #,$.#'."& $( 3" *( -(5" 3"$$"5 $!,* y(%5 )(11",6%"# ,$ +(5?F $( +!.)! ,
-,4(5.$y (' 55K (' $!" "-01(y""# %*&"5 ,6" 65(%0 26@30 ,65"" ,# ,6,.*#$ (*1y 13K &.#,65"".*6
.-01y.*6 $!,$ $!(#" 13K (' $!" "-01(y""# -,y3" !.6! (* ,)!."/"-"*$ 3%$ ,$ $!" #,-" $.-" *($ #(
)(-0"$.$./"2 S.-.1,5 '.*&.*6# ,5" 5")(5&"& '(5 $!" "-01(y""# %*&"5 21@252
A"" em"oyees *anted to ach$e%e !y erform$ng !etter and !e$ng the !est at the$r #o!1
33
CONTROL
AGE 21@25 A D N SA SD
M10 60 2 26 10 2
M11 44 10 34 6 6
AGE 26@30
M10 53 4 32 11 @@@
M11 51 11 30 6 2
A))(5&.*6 $( $!" &,$, &"5./"& '5(- $!" $,31"9 ,1$!(%6! -(#$ "-01(y""# %*&"5 3($! ,6" 65(%0# ,65""&
$( #$,$"-"*$# 10 ,*& 11 $!,$ !.6!1.6!$ $!" *""& $( )(*$5(19 "-01(y""# %*&"5 ,6" 26@30 #""-"& $(
":!.3.$ -(5" *""& '(5 )(*$5(1 +!"* )(-0,5"& $( 5"#0(*#"# 0"5$,.*.*6 $( "-01(y""# %*&"5 ,6" 65(%0
21@26
O"der and more e2er$enced em"oyees fe"t the need to contro"1 Th$s $nd$cates that as eo"e $n the
organ$sat$on gro* o"der) the$r genera" need to ma$nta$n or e2ert contro" $ncreases !y certa$n
degrees1
34
DIRECTION
AGE 21@25 A D N SA SD
M12 46 2 24 2 @@@
M13 <2 2 6 20 @@@
AGE 26@30
M12 5< 2 1 23 @@@
M13 <2 @@@ 4 24 @@@
W(5?.*6 +.$! , #"*#" (' &.5")$.(* .# , 05.(5.$y '(5 ,1-(#$ ,11 "-01(y""# %*&"5 3($! $!" ,6" 65(%0#2 A11
$!" "-01(y""# ,1-(#$ "B%,11y '.*& .$ .-0(5$,*$ $( +(5? +.$! , #"*#" (' &.5")$.(*9 #""?.*6 #(-" '(5- ('
6%.&,*)" '5(- )(11",6%"# ,*& #%0"5.(5# ,$ $!" #,-" $.-"2 U*&"5 ,6" 65(%0 21@259 24K ,*& 6K ('
"-01(y""# !,/" , *"%$5,1 ,$$.$%&" $(+,5&# #$,$"-"*$# 12 ,*& 132 U*&"5 ,6" 65(%0 26@309 1K ,*& 4K
(' "-01(y""# #!(+ , *"%$5,1 5"#0(*#" $(+,5&# , #"*#" (' &.5")$.(* ,*& 6%.&,*)"2
Most em"oyees *orked *$th focus and d$rect$on rece$%$ng gu$dance from t$me to t$me1
35
INDEPENDENCECAUTONOMY
AGE 21@25 A D N SA SD
M1< 1 14 54 10 4
M1 4 1 26 @@@
M1; 22 42 24 12 @@@
AGE 26@30
M1< 23 14 5< 4 2
M1 4< 10 2 15 @@@
M1; 11 53 23 13 @@@
F(5 #$,$"-"*$ 1< +!.)! !.6!1.6!$# +(5? .*&"0"*&"*)" ,# , 05"'"5"*)"9 "-01(y""# %*&"5 3($! ,6"
65(%0# #!(+ #.-.1,5 5"#%1$# +!"5" , -,4(5.$y 54 ,*& 5<K ,5" *"%$5,1 ,3(%$ +(5?.*6 .*&"0"*&"*$1y2 F(5
#$,$"-"*$ 1 +!.)! !.6!1.6!$# +(5? ,%$(*(-y ,*& #)!"&%1.*69 "-01(y""# %*&"5 $!" 65(%0 26@30 #""-
$( 3" -(5" .* ',/(%5 (' +(5? ,%$(*(-y $!,* "-01(y""# %*&"5 $!" ,6" 65(%0 21@252 F(5 #$,$"-"*$ 1;9
$!" "-01(y""# %*&"5 ,6" 65(%0 21@25 ,5" -(5" .* ',/(%5 (' *($ $,?.*6 !"10 '5(- )(11",6%"# (5 #"*.(5#
+!"5",# (*1y 11K (' "-01(y""# 3"$+""* ,6" 65(%0 26@30 ,65""& $( $!" #$,$"-"*$2 T!.# -",*$ $!,$
+(5? ,%$(*(-y +,# !.6! ,-(*6 "-01(y""# 3"$+""* $!" ,6" 65(%0 26@30 ,*& +(5? .*&"0"*&"*)" +,#
#1.6!$1y !.6! ,-(*6 y(%*6"5 "-01(y""#2
O"der em"oyees tend to "an and schedu"e the$r *ork *hereas the younger em"oyees genera""y
refer *ork$ng $ndeendent"y
36
4ey mot$%ators for age grou 56/57
/:1 of the emplo$ees between the age group 52+5/ chose career development opportunities as their
ma)or motivating factor* 551 of the respondents found financial incentives as their ke$ motivating
factor* he 9
rd
ma)orit$ of the group4 that is 01 of the group found the )ob securit$ factor motivating
them* ;1 were motivated b$ rewards and recognition* Another ;1 had chosen multiple motivating
factors* 51 were motivated b$ fringe benefits and another 51 were motivated b$ other factors* 61 of
the emplo$ees didn't respond*
Em"oyees *ere mot$%ated more !y career gro*th and de%e"oment oortun$t$es ro%$ded !y the
comany1
3<
4ey mot$%ators for age grou 58/9:
he data appears to be the same for emplo$ees between age group 5;+9: as it for emplo$ees belonging
to the age group 52+5/* "a)orit$ of the emplo$ees that is 901 were motivated b$ career development
opportunities while 5/1 of the emplo$ees were motivated b$ financial incentives* %ewards and
recognition gained 9
rd
place with 221 of the respondents being motivated b$ them* /1 were motivated
b$ )ob securit$ and another /1 were motivated b$ competition while onl$ 51 of the emplo$ees were
motivated b$ emplo$ee and training sessions etc* ;1 chose multiple motivating factors and /1 of the
emplo$ees for were motivated b$ other factors* 61 didn't respond*
O"der em"oyees *ere mot$%ated "ess !y career de%e"oment oortun$t$es and more !y f$nanc$a"
$ncent$%es1
3
FIN&IN,S
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&"/"1(0-"*$ (00(5$%*.$."# *($ 3".*6 $!" )(5" -($./,$.*6 ',)$(52
These resu"ts can !e #ust$f$ed !y the fact that the (e!+Mo!$"e a"$cat$on de%e"oment $ndustry
recent"y came $nto !e$ng and $s st$"" gro*$ng at an $ncreas$ng rate *$th ma#or c"$ents such as A"e)
&oog"e;s Andro$d and ,ace!ook seek$ng ta"ented young $nd$%$dua"s to contr$!ute to techno"ogy and
soc$ety through $nte""$gent and smart *e! and mo!$"e !ased a"$cat$ons1 Source!$ts Techno"og$es $s
cons$dered !e one of the to "eaders $n the $Phone and &ame de%e"oment $ndustry and therefore $t
$s $nst$nct$%e for young and ta"ented em"oyees to seek for gro*th and career de%e"oment
oortun$t$es as de%e"oers $n a comany "$ke Source!$ts1 The em"oyees of the organ$sat$on are
d$%$ded $nto teams !ased on the$r ro"e) task and e2ert$se thus e%ery em"oyee $s art of a team that
*orks to*ards the com"et$on of set goa"s1 Th$s #ust$f$es the fact that accord$ng to the study a""
em"oyees had a need for aff$"$at$on hence they %a"ued re"at$onsh$s and *ere mot$%ated *ork$ng
*$th others rather than *ork$ng $nd$%$dua""y1
42
%ECO$$EN&ATIONS
T!" '(11(+.*6 ,5" #(-" (' $!" 5")(--"*&,$.(*# $!,$ ),* 3" %#"& $( -($./,$" "-01(y""#2
? R")(6*.>.*6 $",-# (5 +(5? 65(%0# '(5 $!".5 4(.*$ "''(5$ 5,$!"5 $!,* .*&./.&%,1 )(*$5.3%$(5#2
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05(4")$#2
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($!"5 ,*& ,1#( #"$ 6(,1# ,*& &"/"1(0 01,*#2
? A (*" &,y #0(5$.*6 "/"*$ (5 0.)*.) ),* 3" %#"& ,# , #.-01" 35",$!"5 '5(- "/"5y&,y +(5?
-,?.*6 $!" "-01(y""# !,00."52
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0%$ $!".5 $,1"*$ $( )5",$./" %#" (*1y 3"),%#" (' $!" (00(5$%*.$."# $!" )(-0,*y 6,/" $!"-2
? E:0(#.*6 $!" "-01(y""# $( .*$"5*,$.(*,1 4(3 (5 #!(5$ $"5- 05(4")$ (00(5$%*.$."# '(5 &"/"1(0-"*$
,*& ?*(+1"&6" #!,5.*62
? H,/.*6 "-01(y""# #"$ $!".5 ),5""5 6(,1# ,*& ":0")$,$.(*# #( $!,$ , ),5""5 )(%*#"1(5 ),* 6%.&"
$!"- .* &5,'$.*6 , &"/"1(0-"*$ 01,* (5 31%"05.*$ !"10.*6 $!"- '()%# (* 05(4")$# $!,$ +.11 $,?"
$!"- .* $!" &.5")$.(* +!.)! +.11 ',).1.$,$" 1(*6@$"5- #%))"##2
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43
CONCL)SION
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":0"5."*)" +"5" &5./"* -(5" 3y $!" ),5""5 &"/"1(0-"*$ (00(5$%*.$."# 05(/.&"& 3y $!" )(-0,*y
+!"5",# '(5 $!" (1&"5 "-01(y""# +.$! #(-" ,-(%*$ (' +(5? ":0"5."*)" ),5""5 &"/"1(0-"*$
(00(5$%*.$."# +"5" *($ $!" 0,5,-(%*$ -($./,$(52 H"*)" ,# ,* "-01(y"" 65(+# .* ,6" ,*& ":0"5."*)"
+.$!.* ,* (56,*.>,$.(*9 !" .# -($./,$"& -(5" 3y )"5$,.* ($!"5 ',)$(5# $!,$ ),* ,1#( .*)1%&" $!" &"-,*&#
(' $!" 4(3 .$#"1'2
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&"0"*&"*$ (* ($!"5 )(11",6%"# ,*& #%0"5.(5# ,*& ,1+,y# #(%6!$ #(-" 6%.&,*)" '5(- $!"-2 T!" 5",#(*
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$,56"$# +!.)! %1$.-,$"1y 1",& $( $!" '%1'.11-"*$ (' )(-0,*y 6(,1#2 A3#"*)" (' #%)! $",-# -,y 1",& $(
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"-01(y""# $( 3" &"-($./,$"&2 S.*)" , -,4(5.$y (' $!" "-01(y""# .* $!" (56,*.>,$.(* ,5" y(%*69 $!"
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"-01(y""D# ),5""5 $!"5"3y -,.*$,.*.*6 ,*& *%5$%5.*6 , -($./,$"& "-01(y"" +(5?'(5)"2

44
BIBLIO,%A#*+
? '''/sourcebits/co
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46

doc_201684576.doc