abhishreshthaa
Abhijeet S
Bancassurance
With the evolution of interconnected financial services, banks are converting themselves into ‘one stop financial supermarkets’.
This has promoted two big classes of financial institutions: banks and insurance companies to combine and deliver an innovative product i.e. Bancassurance.
In bancassurance, the insurance products are sold through the banks network of branches.
With the evolution of interconnected financial services, banks are converting themselves into ‘one stop financial supermarkets’.
This has promoted two big classes of financial institutions: banks and insurance companies to combine and deliver an innovative product i.e. Bancassurance.
In bancassurance, the insurance products are sold through the banks network of branches.