Audience is everything. Knowing your audience well will work for you in the long run.
Target Audiences are set to focus on different groups: Adults, teens, children, midteens, and preschoolers. It is essential to become familiar with your target market, their habits, behaviors, likes, and dislikes.
Statistics show that you have about fifteen seconds to lock their attention in with your content or you lose them. How does your target audience respond to your material?
Audience is everything. Knowing your audience well will work for you in the long run.
The age of an audience must be considered when branding occurs. This is because if you are targeting a younger and more hip crowd they may want to see a brand that is vibrant and more hip. If your audience is older and more sophisticated then they may be looking for a brand displaying more professionalism.
Gender of an audience is often an issue if you are selling women’s clothing, men’s hats, or other items. The value of your brand must match the income of the people you think will be your primary target as customers.
Markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold and because of the many variations included in a market it is essential, since you cannot accommodate everyone’s preferences, to know exactly who you are marketing to and the specific fondness of that market. To better become acquainted with the ins and outs of your designated target market legend a market analysis must be completed.
If you have a company selling snow shovels then it wouldn’t make sense to try to sell them to home owners in Florida. Know your geographical locations and which regions will benefit the most from your product or services.
Branding by your audience
Allows you to be more successful with sales and develop long lasting customers. Targeting the wrong audience can cause problems with credibility and trust.
Brand they can trust.
They want credibility and a professional look. If the image appears to be young or unprofessional then you may find that your revenues are lacking.
Brand by audience
Find out what customer wants, talking to different age groups and finding out what they would like to see is a good place to start.
A market analysis is a documented examination of a market that is used to enlighten a business’s preparation activities surrounding decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and to improve daily operations and many other aspects.
A multi level marketing segmentation can be a better option here. It’s possible to have multi-level groups. For example, people in the same age group may be further split between those wanting something more adventurous or those who prefer physical shopping rather the online environment. Apart from the typical segmentation criteria that goes as follows:
Geographic segmentations (their location)
Demographic/socio-economic segmentation (gender, age, income occupation, education, sex, household size, and stage in the family life cycle)
Psychographic segmentation (similar attitudes, values, and lifestyles)
Behavioral segmentation (occasions, degree of loyalty)
Product-related segmentation (relationship to a product)
Understanding the psychology behind such targeting: principal concept in target marketing is that those who are targeted show a strong affinity or brand loyalty to that particular brand. Research has shown that racial similarity, role congruence, labeling intensity of ethnic identification, shared knowledge and ethnic salience all promote positive effects on the target market. Research has generally shown that target marketing strategies are constructed from consumer inferences of similarities between some aspects of the advertisement and characteristics of the consumer. Consumers are persuaded by the characteristics in the advertisement and those of the consumer. The way to capture your target audience is by presenting them with content that they want and need to read. To achieve that end, your content must meet four criteria:
1. Be competent
2. Be concise
3. Be accurate
4. Be on time
Even before targeting the audience answering few of the following questions can also be of great help:
Who is your target audience?
Where is your target audience located?
What do they think about your current brand?
What would you like them to think about your brand?
How will you attract them to your products or services?
Who else is competing for their loyalty and devotion?
Are you targeting business or consumer sectors?
The purpose of marketing is to generate more profit -- simple enough. But how do you go about marketing your product or service in order to ensure that potential customers give you their business? While there are multiple principles of marketing, perhaps the most important is reaching your target audience.