Asian Games, China
"Thrilling Games, Harmonious Asia” denotes
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Unity[/b]
Friendship[/b]
Harmonious Asia[/b]
Things that have an excellent visual appeal to the audience are none other than the Mascots & Pictograms developed by Chinese.
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The Guangzhou was awarded the right to host the Games on 1st July. The Asian Games are the second largest sport seventh in the world after the Summer Olympic Games. Starting from White Swan Bay, the athletes and officials boarded their boats to the strains of "Happy Song All the Way along the River" for a parade downriver from the wharves to the "ship" "Harmony" in the modern heart of Guangzhou. Compared to the 28 events in the Olympic Games, the 2010 Asian Games will feature 42 events throughout the 16 days of the competition, with added disciplines in some events. 28 and five gold medalists will emerge during the opening day and final day respectively, while a total of 48 gold medalists will be awarded on November 25, 2010, the most in single day. Another point here is that Guangzhou offers free rides during Asian Games. Participants of the Asian Games and the Asian Para Games, such as athletes and accompanying officials, staff members of registered media and sponsors, and volunteers can also enjoy the free transportation for the whole week. Spectators who have tickets to the Asian Games Opening Ceremony preview and related shows will be able to use the free transport from midnight on the day the show begins to 4am the next day. Almost 3,989 medals are to be awarded during the Games. Tens of thousands of Guangzhou residents welcomed the Asian Games to their city and played their part in a spectacular interactive.
Mascots[/b]
"Le Yangyang” is name of the leader of our five Goats and the name which refers to all of the 16th Asian Games Mascots, each of them sporty and cute, and each serving as an Official Mascot. The Mascots embody a part of Guangzhou’s unique history and culture and each Goat has an individual name that is distinctly Cantonese in style: A Xiang[a: 'sj??], A He[a: 'h?:], A Ru[a: 'ru:], A Yi[a: 'ji:] and Le Yangyang ['l?: j??j??].
When you put their names together, Xiang He Ru Yi Le Yangyang - meaning Peace, Harmony and Great Happiness, with everything going as you wish - they fully express the people of Guangzhou’s hope that the 16th Asian Games bring peace, prosperity, success and happiness to the people of Asia and fulfill their, and our, Vision of a “Thrilling Games and Harmonious Asia”. The reason behind having goats as Mascots is that goat has a strong association with Chinese culture and tradition, particularly Chinese characters that signify catering, etiquette and aesthetics.
Pictograms[/b]
The Pictograms of the Guangzhou 2010 Asian Games are important basic visual elements of the image and look of the Games. Taken together with the Games' Emblem and Mascots they constitute the Games Visual Identity.
The Pictograms have various practical functions and serve as important carriers of the Games' Vision and the host country's culture. The Pictograms for Guangzhou 2010 were inspired by the Asian Games Flame - the 56 flames representing the Games' 56 sports.