are ethics important in advertising
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pahuja.chirag
Chirag Pahuja
ethics are important only upto the extent when you are not suffering any loss due to them
gaurav_41283
Par 100 posts (V.I.P)
yes ethics are important in advertising
we shall not show something that is against the society or an individual
we shall not show something that is against the society or an individual
in_4_u_babess
Sameeullah Khan
ethics like everywhere important in advertising also
i saw this poster of rakhi sawant on the wall
a poor slum boy was admiring the picture so carefully.... jsut dunno wat was he loking at
that picture gives sucha wrong image to that boy
i saw this poster of rakhi sawant on the wall
a poor slum boy was admiring the picture so carefully.... jsut dunno wat was he loking at
that picture gives sucha wrong image to that boy
gunjan khurana
Gunjan Khurana
The importance of advertising is "steadily on the increase in modern society.
Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in todayThe information provided by the media is at the service of the common good. Society has a right to information based on truth, freedom, justice and solidarity."'s world. At the same time, she also calls attention to moral principles and norms relevant to social communications, as to other forms of human endeavor, while criticizing policies and practices that offend against these standards.
Advertisers are selective about the values and attitudes to be fostered and encouraged, promoting some while ignoring others. This selectivity gives the lie to the notion that advertising does no more than reflect the surrounding culture. For example, the absence from advertising of certain racial and ethnic groups in some multi-racial or multi-ethnic societies can help to create problems of image and identity, especially among those neglected, and the almost inevitable impression in commercial advertising that an abundance of possessions leads to happiness and fulfillment can be both misleading and frustrating.
Advertising also has an indirect but powerful impact on society through its influence on media. Many publications and broadcasting operations depend on advertising revenue for survival. This often is true of religious media as well as commercial media. For their part, advertisers naturally seek to reach audiences; and the media, striving to deliver audiences to advertisers, must shape their content so to attract audiences of the size and demographic composition sought. This economic dependency of media and the power it confers upon advertisers carries with it serious responsibilities for both.
Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in todayThe information provided by the media is at the service of the common good. Society has a right to information based on truth, freedom, justice and solidarity."'s world. At the same time, she also calls attention to moral principles and norms relevant to social communications, as to other forms of human endeavor, while criticizing policies and practices that offend against these standards.
Advertisers are selective about the values and attitudes to be fostered and encouraged, promoting some while ignoring others. This selectivity gives the lie to the notion that advertising does no more than reflect the surrounding culture. For example, the absence from advertising of certain racial and ethnic groups in some multi-racial or multi-ethnic societies can help to create problems of image and identity, especially among those neglected, and the almost inevitable impression in commercial advertising that an abundance of possessions leads to happiness and fulfillment can be both misleading and frustrating.
Advertising also has an indirect but powerful impact on society through its influence on media. Many publications and broadcasting operations depend on advertising revenue for survival. This often is true of religious media as well as commercial media. For their part, advertisers naturally seek to reach audiences; and the media, striving to deliver audiences to advertisers, must shape their content so to attract audiences of the size and demographic composition sought. This economic dependency of media and the power it confers upon advertisers carries with it serious responsibilities for both.
anshulbhargava
Anshul Bhargava
ethics are important coz somewhere it shows how responsible a company is towards the society and it's people
incrediblemahi
New member
well, what i feel is sales is ultimately what leads to profit maximisation.toking about ethics in the present scenario ethics are maily left for earning the goodwill for the company.also, since the competition has increased many folds with slight product differentiation the company focus more profits be it by using unethical ways through marketing or advertising.To a extent this don't make an effect as consumer is becoming more cautious about the product he/she is using.
vaibhavgarg1985
New member
ethics are very contextual and may vary depending on the situation one is in.
priyankada
New member
ya i do feel ethics should be considered
pandian2005
New member
ethics very important in business management which will provide long term benefit, you are trust worthy
[email protected]
New member
ethics r very important in advertising because by being nethical u shud not hurt the emotions of the people.while designing an advertisement you shud keep in mind the culture,history,religion and other sentments of the people.
