are ethics important in advertising

Advertising a product means launching a product and introducing to the piblic and anykind of unethics will lead to people' expectations being unfulfilled.
 
i think that ethics are important in advertising but cannot be followed at all times....after all i guess its a trade off between ethics and what makes business sense...its left to the advertisers where they must draw the line...i guess its sorta like the difference between a lie and a white lie....
 
The importance of advertising is "steadily on the increase in modern society."1 That observation, made by this Pontifical Council a quarter century ago as part of an overview of the state of communications, is even more true now.

Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world.
 
Advertisement is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality Advertising also has an indirect but powerful impact on society through its influence on media. Many publications and broadcasting operations depend on advertising revenue for survival. This dependency compels the media to telecast unrealistic and unethical ads. "Help Wanted" ad that appeared in the London papers in 1900 : "Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success. Ernest Shackleton.
 
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