melroy88
Melroy Lopes
Being young has never been easy, and history has proved that. For India's sunrise BPO industry, it has not been an easy task being a young and happening spot. Young - in terms of age and also its average members being in the 19-21 bracket - and happening - for being in the midst of a lot of action. Apart from bringing economic independence to youngsters straight out of college, BPOs have also brought about a change in the way young India talks and thinks. From American accents to higher disposable incomes to branded clothes and accessories and an increasing US way of life, thanks to living life US time, young India seems to be more at ease with the American dream. There has also been a change in the social milieu, with youngsters lapping up the fast life and shedding their inhibitions. While this has brought about a sense of change in the thoughts and views of many, there are some critics of this growing industry who feel that fast money and success are corrupting young minds and adding to moral degeneration. Is the industry being targeted unfairly because of its young population?