OldProjectsData
New member
A one page project paper on how ambush marketing is used by marketers effectively . All is fair in love and war 
Ambush Marketing - By Natraj Korgaonkar
Ambush Marketing - By Natraj Korgaonkar
Ambush Marketing !!
- Thread starter OldProjectsData
- Start date
Ambush marketing is the name given by an event proprietor to any marketing campaign which takes place around the event but does not involve payment of a sponsorship fee to the event. [1]For most events of any significance, one brand will pay to become the exclusive and official sponsor of the event in a particular category or categories, and this exclusivity creates a problem for one or more other brands. Those other brands then find ways to promote themselves in connection with the same event, without paying the sponsorship fee (since even if they were willing to do so, they are barred by the existing sponsor's exclusivity) and without breaking any laws.
sheeladitya
New member
Want to read about Ambush marketing. Wish to access your paper for writing about it.
aditya0790
New member
hey guys can u'll help me with 100 marks project on ambush marketing
vikram chawla
Vikram Chawla
You can use the document uploaded on this thread ...
and also follow the link below:
http://www.managementparadise.com/forums/marketing-management/2107-ambush-marketing.html
If there is anything specific you are looking for, kindly let us know..
and also follow the link below:
http://www.managementparadise.com/forums/marketing-management/2107-ambush-marketing.html
If there is anything specific you are looking for, kindly let us know..
anushreekirtikar
Anushree Kirtikar
hey can u pls suggest any recent examples on ambush marketing strategy adopted by companies
abhishreshthaa
Abhijeet S
hey ansuhree, well i am not much aware about recent approach by companies for ambush marketing
but i have a recent example for it and its also world known..
its FIFA WORLD CUP 2010...
what do you think???
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