Description
AIRTEL DISTRIBUTION EXPANSION SERVICE IN RURAL AREAS
A PROJECT REPORT ON DISTRIBITION EXPENSION AND MARKET SERVICE UPTO OUR SATISFACTION
AT AIRTELTELECOM DATIA
For the partial fulfill e!t of the a"ar# of Ma$ter of Bu$i!e$$ A# i!i$tratio! %&''()&'*'+
Su, itte# TO
HEAD OF THE DEPARTMENT SEM
Su, itte# BY
KAMAL SINGH RAJPUT MBA IIIrd
IPS College of Technolog ! M"n"ge#en$ Bela Ki ,auri Shi-puri .i!/ Roa# 0"alior %MP+
ACKNO%LEDGEMENT
.
It is a matter of great pride for me to accept the challenge of being associated with one of the most dynamic and required field of studies, which is known as Information Technology and this leads to the way of getting training in the networking , which is used in telecom services . It is a great pleasure to acknowledge with sincere gratitude to all those who helped me to make this pro ect a success. !irst I would like to thanks Mr. Sudhir Bhadoriya who gave me an opportunity in the world largest telecom company and special thanks go to Mr. Sharad Parasar and Mr. Sunil Bansal, who were always ready to listen and give advice. I will also like to thank Mr.Sachin Arjaria "#$O% who shared his valuable e&perience with me under who's guidance i completed my summer training successfully. (t last, thanks to the )ead of the *anagement +epartment of I,$ -ollege of Tech. *gmt. Dr. George Thomas and all the faculty members and also my friends for being so supportive.
.
DECLARATI !
I Kamal Singh Rajput a student of “M.B.A.-III Sem.” from IPS C !!"#" $ %"C&' ! #( A') MA'A#"M"'%
*#+A!I R here ,- de.lare that all the information has ,een used for purel- a.ademi. purpose. I also de.lare that all information gathered ,- me during training at the S&RI RAM "'%"RPRIS"S AIR%"! R/RA!
$$IC"* )A%IA 0ill ,e 1ept stri.tl- .onfidential and not ,e dis.losed 0ithout prior 0ritten .onsent of Airtel*2#+A!I R3. I an-0here else for the a0ard of an- degree or diploma ha4e not su,mitted this 0or1. All the sour.e of information and help ha4e ,een dul- mentioned and a.1no0ledge.
$I./(T 0#1 O! T)1 $T0+1/T
B"ECTI#E
$ T%E I!D&STRIAL TRAI!I!G '
%he Main
,je.ti4e of Industrial %raining 0as to get an
Industrial Interfa.e* ,e.ause it ,e.omes 4er- ne.essar- to get an o4er4ie0 of 0or1ing in an Industr-. It is 4er- helpful to the Students 0ho 0ant to ,e a part of the Industr- after the MBA. A major aspe.t of .areer .ounseling and guidan.e is 1no0ledge of the 0orld of 0or1. Ignoran.e of the man- 0a-s in 0hi.h people earn a li4ing has ,een a great deterrent to freedom of o..upational .hoi.e. %he 4alue of 0or1 e5perien.e in edu.ation has long ,een re.ogni6ed and is no0 emphasi6ed in the .ounseling of -outh. Industrial %raining is not onl- to train the Students in a parti.ular field ,ut also to tea.h them the 4alue of 0or1ing en4ironment.
CONTENTS&'
• AIRTEL IN INDIAN TELECOM MARKET • COMPANY PROFILE • SUNIL BHARTI MITTAL AS A DINAMIC LEADER • AIRTEL TELE VENTURE LTD. • SERVICES PROVIDED BY THE AIRTEL • VISION & MISSION OF AIRTEL • MOTIVE OF THE INDUSTRIAL TRAINING
DISCRIPTI !
$ PR "ECT SITES'(
? 21$$ T)(/ 3 T# $IT1$ ? 2O4 #151/01 $IT1$ ? -0/$0*1# $0#51Y ? $(*,21 O! 601$TIO//(I#1 ? .#(,)I-(2 #1,#1$1/T(TIO/ ? 2I$T O! /14 O0T21T$ ? -(0$1$ O! 2O4 #151/01 ? $O20TIO/ O! T)1 ,#OB21* ? OB71-TI51 O! T)1 T#(/I/. ? T#(/I/. 18,1#I1/-1
AIRTEL I! I!DIA! TLEC ME MAR)ET
In these da-s a mo,ile has ,een ,e.ome a fashion s-m,ol for the people. %oda-* it is a ,asi. .ommuni.ation medium for all so.io-e.onomi. segments. %oda- the Indian mo,ile mar1et is the fastest gro0ing and the most .ompetiti4e in the 0orld. %oda- India has appro5imatel789 million phones Conne.tions as on :ul- ;998 2Source: Cellular Operators' Association of India And Association of Basic Telecom Operators3. %here are man- pla-er in tele.om mar1et. Airtel is one ,rand 0hi.h has ,een su..ess in ,uilding up a 4ast su,s.ri,er ,ase for itself. Airtel<s journe- to leadership ,egan in Delhi in 1995. Sin.e then* Airtel has esta,lished itself pan-India targeting the entire population in India. In the last ten -ears Airtel has a.hie4ed man- firsts and uni=ue re.ords> it 0as the first to laun.h nation0ide roaming operations* it 0as the first to .ross the one million and the fi4e million .ustomer mar1s. It 0as also the first to laun.h ser4i.es o4erseas. Bharti airtel .rossed the 79
million .ustumer in no4em,er ;99?.in jul- last -ear *it .rossed ;@ million .ustomer mr1s.
PR $ILE
$ T%E C MPA!*
“ As 0e spread 0ings to e5pand our .apa,ilities and e5plore ne0 hori6ons* the fundamental fo.us remains un.hangedA see1 out the ,est te.hnolog- in the 0orld and put it at the ser4i.e of our ultimate user> our .ustomer.” Mr. Sunil Bharti Mittal 2Chairman and M)3 Bharti %ele-Bentures !imited* a part of Bharti "nterprises * is India<s leading pro4ider of tele.ommuni.ations ser4i.es. %he ,usinesses at Bharti %ele-Bentures ha4e ,een stru.tured into t0o main strategi. ,usiness groups - the Mo,ilit- !eaders ,usiness group and the Infotel !eaders ,usiness group. %he Mo,ilit- ,usiness group pro4ides #SM mo,ile ser4i.es a.ross India in t0ent--three tele.om .ir.les* 0hile the Infotel ,usiness group pro4ides ,road,and C telephone ser4i.es* long distan.e ser4i.es and enterprise ser4i.es. All these ser4i.es are pro4ided under the Airtel,rand. Airtel .omes to -ou from Bharti Cellular !imited - a part of the ,iggest pri4ate integrated tele.om .onglomerate* Bharti "nterprises. Bharti "nterprises has ,een at the forefront of te.hnolog- and has re4olutioni6ed tele.ommuni.ations 0ith its 0orld .lass produ.ts and ser4i.es.
"sta,lished in 7DE@* Bharti has ,een a pioneering for.e in the tele.om se.tor 0ith man- firsts and inno4ations to its .redit* ranging from ,eing the first mo,ile ser4i.e in )elhi* first pri4ate ,asi. telephone ser4i.e pro4ider in the .ountr-* $irst Indian .ompan- to pro4ide .omprehensi4e tele.om ser4i.es outside India in Se-.helles and first pri4ate se.tor ser4i.e pro4ider to laun.h national long distan.e ser4i.es in India. As of Mar.h F7st ;99F* Bharti had appro5. F.?? m total .ustomers nearl- F.98 m mo,ile and F8;*999 fi5ed line .ustomers. Bharti has man- joint 4entures 0ith 0orld leaders li1e Singtel 2Singapore %ele.om3A +ar,urg Pin.us* /SAA %elia* S0edenA Asian infrastru.ture find* MauritiusA International $inan.e Corporation* /SA and 'e0(or1 !ife Internationa!* /SA. In ser4i.e se.tor ,usiness in.lude mo,ile operations in Andhra Pradesh* Chennai* )elhi* #ujarat* &ar-ana* &ima.hal Pradesh* Karnata1a* Kerala* Kol1ata* Madh-a Pradesh* Maharashtra* Mum,ai* Punja,. In addition* it also has fi5ed line operators in Madh-a Pradesh and Chattisgarh* &ar-ana* )elhi* Karnata1a and nation0ide ,road,and and long distan.e net0or1s. Bharti has re.entl- laun.hed national long distan.e ser4i.es ,- offering data transmission ser4i.es in 4oi.e transmission ser4i.es for .alls originating and terminating on most of IndiaGs mo,ile net0or1. %he .ompan- is also implementing a su,-marine .a,le proje.t .onne.ting Chennai and Singapore for pro4iding international ,and0idth. Bharti enterprise also manufa.tures and e5ports telephone terminals and .ordless phones. Apart from ,eing the largest manufa.tures of telephone instruments it is also the first
%ele.om
Compan-
to
e5port
its
produ.t
to
/SA.
S&!IL B%ARTI MITTAL( chairmen + CE Mr. Sunil Bharti Mittal is one of the most su..essful ,usinessman and honora,le person in the present .ooperate 0orld. &e started his ,usiness in 7D8H 0ith onlRs. E9999. ? Initiall- his ,usiness 0as manufa.turing &ero .-.le parts in &ari-ana and supplied them to Mum,ai and !udhi-ana. ? &e is the person first 0ho introdu.e &ero &onda ele.tri. generators in India. &e import these generators from :apan. ? &e also introdu.e ,utton phone first time in India. %he name of the .ompan- is Beetal. ? In 7DD@ he laun.hed Bharti Airtel in Indian mar1et 0hi.h is no0 1no0n as IndiaGs no.7 tele.ommuni.ation .ompan-.
? $irstl- Airtel 0as laun.hed in )elhi and no0 it is esta,lished ;? states. ? $irst .ompan- 0ho introdu.ed hello tune
BHARTI TELE-VENTURES LTD.
Barti tele-4entures limited is a part of the ,iggest pri4ate integrated tele.ome .ompan- *Bharti "nterprises . I past 79 -ears ites has ,een pursuited great .onsumer satisfa.tion . Airtel has redefined the ,usiness through mar1eting inno4ations* .ontinuous te.hnologi.al up gradation of the net0or1 *intodu.tion of ne0 generation 4alue added ser4i.es and the highest standard of .ustomer .are. Bharti is the leading .ellular ser4i.e pro4ider * 0ith an all India footprint .o4ering all ;F tele.om .ir.les of the .ountr-. It has o4er 7; million satisfied .ustomers. Cellular telephon- 0as introdu.ed in India during the earl- 7DD9s. At that time* there 0ere onlt0o major pri4ate pla-ers Bharti2Airtel3 and "ssar ,oth .ompanies offered onl- post paid ser4i.es . initiall-*the .ellular ser4i.es mar1et resistered limited gro0th. Although the .ellular ser4i.es mar1et in India gre0 during the late 7DD9s the gro0th 0as rather marginal.%his 0as ,e.ause .ellular ser4i.e pro4iders offered onl- post-paid .ellular ser4i.es * 0hi.h 0ere still per.ei4ed to ,e 4er- .ostl- as .ompared to landline .ommuni.ation. $ololing this reali6ation * the major .ellular ser4i.e pro4iders in India* laun.hed
prepaid .ellular ser4i.es in the late 7DD9s. %he main purpose of these ser4i.es 0as to target .ustumers from all se.tions of so.iet-. .
SER#ICES PR #IDED B* T%E AIRTEL
? AIRTEL PREPAID Airtel Prepaid* the Read- Cellular Card from Airtel .omes to -ou from Bharti "nterprises* India<s leading integrated tele.om ser4i.e pro4ider. #oing mo,ile 0ith Airtel Prepaid is a ne0 0aof life. +ith a host of great features* also simple to use* Airtel Prepaid ma1es e4er-thing that -ou dreamt and ,elie4ed* possi,le.
? AIRTEL P STPAID Airtel 0el.omes -ou to a 4i,rant 0orld of unlimited opportunities. More e5.iting* inno4ati4e -et simple ne0 0a-s to .ommuni.ate* just 0hen -ou 0ant to* not just through 0ords ,ut ideas* emotions and feelings. %o gi4e -ou the unlimited freedom to rea.h out to -our spe.ial people in -our spe.ial 0a-.
AIRTEL R AMI!G
Airtel<s Roaming ser4i.e allo0s -ou to use -our mo,ile phone to ma1e or re.ei4e .alls from almost an-0here in India and a,road.
Airtel Roaming gi4es -ou t0o great options> • AIRTEL !ATI !AL ( "njo- roaming in India a.ross ?; partnersG net0or1s and o4er 8@9 .ities. • AIRTEL I!TER!ATI !AL ( Roam a.ross international destinations* in nearl- 77D .ountries in.luding /SA* Canada* /K et.. 0ith ;E? partner
PAST ! CURRENT DO(ELOPMENT
Septem,er ;99?* Bharti pro4ided fi5ed-line telephon- and ,road,and ser4i.es under the Touchtel ,rand. Bharti no0 pro4ides all tele.om ser4i.es in.luding fi5ed-line ser4i.es under a .ommon ,rand IAirtelI Blac,-erry n 7D .to,er ;99? Airtel announ.ed the laun.h of a Bla.1,err- +ireless Solution in India. %he laun.h is a result of a tie-up ,et0een Bharti %ele-Bentures !imited and Resear.h in Motion 2RIM3. Digi.al T# Main arti.le> Airtel )igital %B n D .to,er ;99E* Airtel joined the )%& ,and0agon in India 0ith Airtel )igital %B* a )ire.t-to-&ome %ele4ision ser4i.e.
iPhone /G
%he Apple iPhone F# rolled out in Indian Mar1et on ;;nd August ;99E 4ia Airtel C Bodafone. Airtel C Bodafone are planning to laun.h the ne0l- released Iphone F#S 27H#B C F;#B3 in August ;99D in India. )ue to the high retail pri.e of I'R F;*999 2E#B3 and I'R F8*999 27H#B3* and una4aila,ilit- of F# ser4i.es* iPhone F# has not seen su..ess in India despite the s1--tou.hing .ra6e among -oungsters.
Air.el /G
Airtel plans to roll out F# ser4i.es in India in the ne5t H months. Airtel<s F# speeds are rumored to ,e around ?99K,Js. %he main reason to roll out F# is the .ompetition from BS'! rolling out F# in India. %he other main reason ,eing to promote the iPhone 0hi.h* other0ise* has not -et seen su..ess in India
PR "ECT + SITES Place9
'
LESS T%A! 0 TR SITES L 1 RE#E!&E
SHRI RAM ENTERPRISE AIRTEL RURAL OFFICE (M.P.) 45 Days 30MAY 09 - 13 ULY 09 M!. SUNIL "ANSAL M!. .SACHIN AR ARIA
M!. PRA#EN "HODELE
DATIA
Dura.ion9 Da.e
2onal Manager9 #$O9 RD' Areas Co3ered9
A$$ %5 TR SITES & LO' RE#ENUE SITES.
B"ECTI#ES
$ T%E TRA!I!G('
• %o ma1e the ne0 outlets in K @ %R SI%"S. . %9 in.rease outlets C sim selling in lo0 re4enue site. • %o sear.h ne0 re4enues areas. • %o ma1e a0are to .ustomers a,out the Airtel ser4i.es. • %o en.ourage the e5iting retailers to in.rease the Airtel ser4i.es. • %o a0are the retailers ho0 the- impro4e their ser4i.es. • %o en.ourage the retailers to start to sell Airtel sim 0ho doesnGt sell sim. • %o ma1e a0are to retailers a,out ho0 the- resol4e their pro,lems related f.o.s.
M* PR "ECT SITES
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RAIL1A* SITES;
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T%ER SITES (
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RAIL1A* SITES
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T%ERSITES
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LIST
P !AME
$ardar .enera l store 7ay $.T.+.
$ 45 !E1
ADDRES S
$idhwari
&TLETS ('
1 !ER
*ahe sh $arda r $ures h *evaf arosh +uark a $en +een dayal #atho re (nan
S%
*ain 0chia
road,
$hubh $.T.+. Banti <irana store (nand
7u harpur *ain#oad, +herpura,+ atia 5ill;
$tore
<evlari,+ati a
d .ur a r Bri es h 7atav $anto sh $ahu Yasw ant <ush wah (nan d +angi ,app u +angi #am milan +angi
Radhe syam Sahu
7atav $.T.+. $ahu <irana *( ,itambr a store (nand# icharge store ,appu kirana *ilan kirana
Sahu S.T.D.
5ill; 2anch ,+ist; +atia ,achokhara ,+ist;+atia $ukhdevpu ra,+ist; +atia Badanpura, +ist.;+atia Badanpura, +ist.;+atia Badanpura, +ist.;+atia
Lanch6 Dis..(Da.ia
&1 Airtel $er-i2e that attra2t 3ou the
o$t1
Airtel prepaid Airtel landline Airtel ,road,and Airtel li4e Airtel prepaid ?9L
Airtel li4e 7DL
Airtel ,road,and 7EL
Airtel landline ;FL
*1 Airtel ha$ ,ee! a#opte# ,3)
H9 @9 ?9 F9 ;9 79 9 Student Shop1eepar $armer &ouse0ife ther FH ?9 FE F9 @H
&1 Airtel $er-i2e that attra2t 3ou the
o$t1
Airtel prepaid Airtel landline Airtel ,road,and Airtel li4e Airtel prepaid ?9L
Airtel li4e 7DL
Airtel ,road,and 7EL
Can<t sa@L
Airtel landline ;FL
41Cu$to er ta/e i
'9 7HL
e#iate ,e!efit $2he e offere# ,3 Airtel1
(es
'9
Can<t sa-
(es 8DL
51 6hi2h are the
o$t i porta!t for 3ou7
;DL particular :.$.T.+. :.$.T.+. :.$.T.+. Roming plan EL
$.T.+.E,.-.O. +1T(I219; All
address .o4erage
<evlari ,+ist.;+atia FDL +igua,+ist;+atia Taret,+ist.;+atia
.o4erage honer $uresh kevlari !o.al .all plan $urendra +haker Roming plan *ahesh $arma All
!o.al .all Other detail9;
D normal sim sell ;?L
816hi2h 2ele,rit3 3ou li/e
R.Madh4an 7FL
plan
o$t 4id-a i! Airtel a#-erti$e e!t1
8L
Shahru1h Sa.hin A.R.Rah man R.Madh4 an 4id-a
Shahru1h F?L
A.R.Rahman 78L Sa.hin ;DL
91 Cu$to er $ati$fa2tio! le-el)
)issatisf;;L
full satsfpartial satisfpartial dissatisf-
Partial dissatisfDL
dissatisfrrrttt
full satisf@DL
partial satisf79L
:1 6hi2h
Canop EL
ther ea!$ of a#-erti$e e!t #o 3ou HL
ore attra2t$7
Multimedia Print medi &ordings Announ.ement Canop ther
Announ.ement 7FL
Multimedia F?L
&ordings 78L Print medi ;;L
(16hi2h pla! of Airtel attra2t$ 3ou
F@ F9 ;@ ;9 7@ 79 @ 9 S%) Pa.1
ore7
S%) Pa.1 !o.al .all rate Roming plan SMS pa.1 'ight .alling pa.1
CA&SES
!o.al Roming .all rate plan SMS pa.1
$ L 1 RE#E!&E;9
'ight .alling s.hemes pa.1
? !ess information a,out
to retailers.
CA/S"S
$ ! + R"B"'/"
Improper response ,- $. .S. to0ard retailers.
? Improper .oordination ,et0een $. .S. C retailers ? !ess p.o.p. 2a..essories3 to retailers. ? !ess num,er of outlets in that parti.ular area. ? /nde4eloped mar1et area. ? /na0are .ustomers.
C !L&SI !S('
• %he $. .S. should properl- inform to retailers a,out the s.hemes laun.hed ,- distri,utors. • %he $. .S. of that parti.ular area should 4isit to his field area* regularl- and sin.erel-.
• %he distri,utors should inform a,out ea.h and e4er- $. .S. 0ho is 0or1ing under him ,- the retailers* 0hether he is approa.hing to his field area retailers or not. • n time ,alan.e should pro4ided ,- $. .$. to his retailers. • ptimal solutions of retailerGs pro,lems ,- =ui.1 response. • Pro4ided fair P. .P. 2i.e. a..essories3 to retailers.
• A.ti4ation of sim of .ustomers as soon as 0ithin ;-F hours. • $ormalities should ,e .he.1ed properl- and theshould send to main offi.e as soon as possi,le. • Better signal should ,e pro4ided in all regions. • #ood relation 0ith .ustomers and retailers
&R LEAR!I!G
. After the .lose anal-sis of the a,o4e data the Asia largest pri4ate tele.ommuni.ation .ompan- Airtel !td. m- o0n learning I got a .han.e to get training in su.h a large amount of learning in this tele.om industr- 0ith the interesting topi.A I .ould appl- this a,sor,ed 1no0ledge 0hile opening ne0 outlets in those areas 0here gapes 0ere. As ha4e ,een mentioned all details of ne0 outlets in the listA are .o4ered that areas 0hi.h had la.1 of full informationGs regarding the ser4i.es. %hese ne0 .ustomers ha4e ta1en interest ,- a..epting the proper solutions of pro,lems .ame from .ustomers. %he- 0ere also told a,out the 0elfare s.hemes prepared for their .ontinuous transa.tion of ser4i.e 0hi.h are as follo0ings>• %he retailer 0ill ,e informed a,out the ne0 produ.t laun.hing as fast as possi,le. • %he retailer 0ill ,e in a regular .onta.t of $ S of that area. • %he retailer 0ill ,e pro4ided some attra.ti4e P P to inform and attra.t the .ustomer. • %he retailer .an .onta.t the $ S an- time.
PRE$ACE
As a management student* it is 4er- important to get a.=uainted 0ith the pra.ti.al 1no0ledge of related field. In same 0a- I ha4e .ompleted m- summer training in “airtel” g0alior* 0hi.h has largest mar1et share of pri4ate tele.om ser4i.e pro4iders. If 0e 0ant to get the real 1no0ledge of mar1eting a.ti4ities* the tri.1s to introdu.tion of produ.t* position of the produ.t and ser4i.es to fa.e the .ompetitions* tele.om industr- is uni=ue e5ample for it. Beside all these things .ustomer satisfa.tion is essential in ea.h and e4er- ser4i.e se.tor. %ele.om industr- uses all the mar1eting mi5 a.ti4ities and in this 0a- mar1eting for.e of the .ompanpla-s a 4ital role of e5isten.e of the .ompan-.
S"#)le of *+e,$-onn"-re
Cu$to er;$ Na e)<<<<<<< O22upatio!)<<<<<<<<<11 *16hi2h o,ile $er-i2e #o 3ou prefer) Pla2e)<<<<<<<<111
A1 Airtel B1 I#ea C1 Relia!2e D1 BSN. D1 Vo#afo!e &1 6hi2h o!e pla! of airtel attra2t$ 3ou SMS Pa2/ 41 6hi2h ea!$ of a#-erti$e e!t i$ ore attra2t of 3ou) ore) E1
A1 STD Pa2/ B1 Ni=ht 2alli!= pla! C1 .o2al 2all rate D1 Roa i!= pla!
A1 Multi e#ia B1 pri!t
e#ia C1 >or#i!=$ D1 Ca! op E1 A!!ou!2e e!t ore u$e of airtel)
516hi2h o22upatio!al people #oe$
A1 Bu$i!e$$ e! B1 Stu#e!t C1 Far er D >ou$e"ife E1 Other$ 81 "hi2h $ar-ie$ #o 3ou u$e of airtel) A1 Airtel prepai# B1 Airtel po$tpai# C1 Airtel ,roa# ,a!# D1 Airtel li-e 91 Are 3ou $ati$f3 of the $er-i2e of airtel) A1 Full3 $ati$fie# B1 Partial $ati$fie# C1 Di$$ati$fie# D1 Full3 #i$$ati$fie# :1 6hi2h o!e i$ ore i porta!t of 3ou)
A1 Co-era=e B1 Co!!e2ti-it3 C1 Roa i!= D1 .o2al 2all E1 All (1 6hi2h 2ele,rit3 i$ ore attra2t i! airtel a#-erti$e e!t)
A1 Shahru/h B1 Sa2hi! C1 R1 Ma#h-a! D1 A1R1 Rah a! E1 VI#3a Bala! ?1 Do 3ou ta/e ,e!efit of $2he e offere# ,3 airtel) A1 @e$ B1 No C1 Ca!;t $a3 *'1 @ou #o !ot prefer the airtel ,e2au$e) A1 i!terrupte# !et"or/ B1U!a-ala-ilit3 of re2har=e C1 u!a"are of !e" $2he e D1 No!e
Tha!/$ Date#A
doc_632058795.doc
AIRTEL DISTRIBUTION EXPANSION SERVICE IN RURAL AREAS
A PROJECT REPORT ON DISTRIBITION EXPENSION AND MARKET SERVICE UPTO OUR SATISFACTION
AT AIRTELTELECOM DATIA
For the partial fulfill e!t of the a"ar# of Ma$ter of Bu$i!e$$ A# i!i$tratio! %&''()&'*'+
Su, itte# TO
HEAD OF THE DEPARTMENT SEM
Su, itte# BY
KAMAL SINGH RAJPUT MBA IIIrd
IPS College of Technolog ! M"n"ge#en$ Bela Ki ,auri Shi-puri .i!/ Roa# 0"alior %MP+
ACKNO%LEDGEMENT
.
It is a matter of great pride for me to accept the challenge of being associated with one of the most dynamic and required field of studies, which is known as Information Technology and this leads to the way of getting training in the networking , which is used in telecom services . It is a great pleasure to acknowledge with sincere gratitude to all those who helped me to make this pro ect a success. !irst I would like to thanks Mr. Sudhir Bhadoriya who gave me an opportunity in the world largest telecom company and special thanks go to Mr. Sharad Parasar and Mr. Sunil Bansal, who were always ready to listen and give advice. I will also like to thank Mr.Sachin Arjaria "#$O% who shared his valuable e&perience with me under who's guidance i completed my summer training successfully. (t last, thanks to the )ead of the *anagement +epartment of I,$ -ollege of Tech. *gmt. Dr. George Thomas and all the faculty members and also my friends for being so supportive.
.
DECLARATI !
I Kamal Singh Rajput a student of “M.B.A.-III Sem.” from IPS C !!"#" $ %"C&' ! #( A') MA'A#"M"'%
*#+A!I R here ,- de.lare that all the information has ,een used for purel- a.ademi. purpose. I also de.lare that all information gathered ,- me during training at the S&RI RAM "'%"RPRIS"S AIR%"! R/RA!
$$IC"* )A%IA 0ill ,e 1ept stri.tl- .onfidential and not ,e dis.losed 0ithout prior 0ritten .onsent of Airtel*2#+A!I R3. I an-0here else for the a0ard of an- degree or diploma ha4e not su,mitted this 0or1. All the sour.e of information and help ha4e ,een dul- mentioned and a.1no0ledge.
$I./(T 0#1 O! T)1 $T0+1/T
B"ECTI#E
$ T%E I!D&STRIAL TRAI!I!G '
%he Main
,je.ti4e of Industrial %raining 0as to get an
Industrial Interfa.e* ,e.ause it ,e.omes 4er- ne.essar- to get an o4er4ie0 of 0or1ing in an Industr-. It is 4er- helpful to the Students 0ho 0ant to ,e a part of the Industr- after the MBA. A major aspe.t of .areer .ounseling and guidan.e is 1no0ledge of the 0orld of 0or1. Ignoran.e of the man- 0a-s in 0hi.h people earn a li4ing has ,een a great deterrent to freedom of o..upational .hoi.e. %he 4alue of 0or1 e5perien.e in edu.ation has long ,een re.ogni6ed and is no0 emphasi6ed in the .ounseling of -outh. Industrial %raining is not onl- to train the Students in a parti.ular field ,ut also to tea.h them the 4alue of 0or1ing en4ironment.
CONTENTS&'
• AIRTEL IN INDIAN TELECOM MARKET • COMPANY PROFILE • SUNIL BHARTI MITTAL AS A DINAMIC LEADER • AIRTEL TELE VENTURE LTD. • SERVICES PROVIDED BY THE AIRTEL • VISION & MISSION OF AIRTEL • MOTIVE OF THE INDUSTRIAL TRAINING
DISCRIPTI !
$ PR "ECT SITES'(
? 21$$ T)(/ 3 T# $IT1$ ? 2O4 #151/01 $IT1$ ? -0/$0*1# $0#51Y ? $(*,21 O! 601$TIO//(I#1 ? .#(,)I-(2 #1,#1$1/T(TIO/ ? 2I$T O! /14 O0T21T$ ? -(0$1$ O! 2O4 #151/01 ? $O20TIO/ O! T)1 ,#OB21* ? OB71-TI51 O! T)1 T#(/I/. ? T#(/I/. 18,1#I1/-1
AIRTEL I! I!DIA! TLEC ME MAR)ET
In these da-s a mo,ile has ,een ,e.ome a fashion s-m,ol for the people. %oda-* it is a ,asi. .ommuni.ation medium for all so.io-e.onomi. segments. %oda- the Indian mo,ile mar1et is the fastest gro0ing and the most .ompetiti4e in the 0orld. %oda- India has appro5imatel789 million phones Conne.tions as on :ul- ;998 2Source: Cellular Operators' Association of India And Association of Basic Telecom Operators3. %here are man- pla-er in tele.om mar1et. Airtel is one ,rand 0hi.h has ,een su..ess in ,uilding up a 4ast su,s.ri,er ,ase for itself. Airtel<s journe- to leadership ,egan in Delhi in 1995. Sin.e then* Airtel has esta,lished itself pan-India targeting the entire population in India. In the last ten -ears Airtel has a.hie4ed man- firsts and uni=ue re.ords> it 0as the first to laun.h nation0ide roaming operations* it 0as the first to .ross the one million and the fi4e million .ustomer mar1s. It 0as also the first to laun.h ser4i.es o4erseas. Bharti airtel .rossed the 79
million .ustumer in no4em,er ;99?.in jul- last -ear *it .rossed ;@ million .ustomer mr1s.
PR $ILE
$ T%E C MPA!*
“ As 0e spread 0ings to e5pand our .apa,ilities and e5plore ne0 hori6ons* the fundamental fo.us remains un.hangedA see1 out the ,est te.hnolog- in the 0orld and put it at the ser4i.e of our ultimate user> our .ustomer.” Mr. Sunil Bharti Mittal 2Chairman and M)3 Bharti %ele-Bentures !imited* a part of Bharti "nterprises * is India<s leading pro4ider of tele.ommuni.ations ser4i.es. %he ,usinesses at Bharti %ele-Bentures ha4e ,een stru.tured into t0o main strategi. ,usiness groups - the Mo,ilit- !eaders ,usiness group and the Infotel !eaders ,usiness group. %he Mo,ilit- ,usiness group pro4ides #SM mo,ile ser4i.es a.ross India in t0ent--three tele.om .ir.les* 0hile the Infotel ,usiness group pro4ides ,road,and C telephone ser4i.es* long distan.e ser4i.es and enterprise ser4i.es. All these ser4i.es are pro4ided under the Airtel,rand. Airtel .omes to -ou from Bharti Cellular !imited - a part of the ,iggest pri4ate integrated tele.om .onglomerate* Bharti "nterprises. Bharti "nterprises has ,een at the forefront of te.hnolog- and has re4olutioni6ed tele.ommuni.ations 0ith its 0orld .lass produ.ts and ser4i.es.
"sta,lished in 7DE@* Bharti has ,een a pioneering for.e in the tele.om se.tor 0ith man- firsts and inno4ations to its .redit* ranging from ,eing the first mo,ile ser4i.e in )elhi* first pri4ate ,asi. telephone ser4i.e pro4ider in the .ountr-* $irst Indian .ompan- to pro4ide .omprehensi4e tele.om ser4i.es outside India in Se-.helles and first pri4ate se.tor ser4i.e pro4ider to laun.h national long distan.e ser4i.es in India. As of Mar.h F7st ;99F* Bharti had appro5. F.?? m total .ustomers nearl- F.98 m mo,ile and F8;*999 fi5ed line .ustomers. Bharti has man- joint 4entures 0ith 0orld leaders li1e Singtel 2Singapore %ele.om3A +ar,urg Pin.us* /SAA %elia* S0edenA Asian infrastru.ture find* MauritiusA International $inan.e Corporation* /SA and 'e0(or1 !ife Internationa!* /SA. In ser4i.e se.tor ,usiness in.lude mo,ile operations in Andhra Pradesh* Chennai* )elhi* #ujarat* &ar-ana* &ima.hal Pradesh* Karnata1a* Kerala* Kol1ata* Madh-a Pradesh* Maharashtra* Mum,ai* Punja,. In addition* it also has fi5ed line operators in Madh-a Pradesh and Chattisgarh* &ar-ana* )elhi* Karnata1a and nation0ide ,road,and and long distan.e net0or1s. Bharti has re.entl- laun.hed national long distan.e ser4i.es ,- offering data transmission ser4i.es in 4oi.e transmission ser4i.es for .alls originating and terminating on most of IndiaGs mo,ile net0or1. %he .ompan- is also implementing a su,-marine .a,le proje.t .onne.ting Chennai and Singapore for pro4iding international ,and0idth. Bharti enterprise also manufa.tures and e5ports telephone terminals and .ordless phones. Apart from ,eing the largest manufa.tures of telephone instruments it is also the first
%ele.om
Compan-
to
e5port
its
produ.t
to
/SA.
S&!IL B%ARTI MITTAL( chairmen + CE Mr. Sunil Bharti Mittal is one of the most su..essful ,usinessman and honora,le person in the present .ooperate 0orld. &e started his ,usiness in 7D8H 0ith onlRs. E9999. ? Initiall- his ,usiness 0as manufa.turing &ero .-.le parts in &ari-ana and supplied them to Mum,ai and !udhi-ana. ? &e is the person first 0ho introdu.e &ero &onda ele.tri. generators in India. &e import these generators from :apan. ? &e also introdu.e ,utton phone first time in India. %he name of the .ompan- is Beetal. ? In 7DD@ he laun.hed Bharti Airtel in Indian mar1et 0hi.h is no0 1no0n as IndiaGs no.7 tele.ommuni.ation .ompan-.
? $irstl- Airtel 0as laun.hed in )elhi and no0 it is esta,lished ;? states. ? $irst .ompan- 0ho introdu.ed hello tune
BHARTI TELE-VENTURES LTD.
Barti tele-4entures limited is a part of the ,iggest pri4ate integrated tele.ome .ompan- *Bharti "nterprises . I past 79 -ears ites has ,een pursuited great .onsumer satisfa.tion . Airtel has redefined the ,usiness through mar1eting inno4ations* .ontinuous te.hnologi.al up gradation of the net0or1 *intodu.tion of ne0 generation 4alue added ser4i.es and the highest standard of .ustomer .are. Bharti is the leading .ellular ser4i.e pro4ider * 0ith an all India footprint .o4ering all ;F tele.om .ir.les of the .ountr-. It has o4er 7; million satisfied .ustomers. Cellular telephon- 0as introdu.ed in India during the earl- 7DD9s. At that time* there 0ere onlt0o major pri4ate pla-ers Bharti2Airtel3 and "ssar ,oth .ompanies offered onl- post paid ser4i.es . initiall-*the .ellular ser4i.es mar1et resistered limited gro0th. Although the .ellular ser4i.es mar1et in India gre0 during the late 7DD9s the gro0th 0as rather marginal.%his 0as ,e.ause .ellular ser4i.e pro4iders offered onl- post-paid .ellular ser4i.es * 0hi.h 0ere still per.ei4ed to ,e 4er- .ostl- as .ompared to landline .ommuni.ation. $ololing this reali6ation * the major .ellular ser4i.e pro4iders in India* laun.hed
prepaid .ellular ser4i.es in the late 7DD9s. %he main purpose of these ser4i.es 0as to target .ustumers from all se.tions of so.iet-. .
SER#ICES PR #IDED B* T%E AIRTEL
? AIRTEL PREPAID Airtel Prepaid* the Read- Cellular Card from Airtel .omes to -ou from Bharti "nterprises* India<s leading integrated tele.om ser4i.e pro4ider. #oing mo,ile 0ith Airtel Prepaid is a ne0 0aof life. +ith a host of great features* also simple to use* Airtel Prepaid ma1es e4er-thing that -ou dreamt and ,elie4ed* possi,le.
? AIRTEL P STPAID Airtel 0el.omes -ou to a 4i,rant 0orld of unlimited opportunities. More e5.iting* inno4ati4e -et simple ne0 0a-s to .ommuni.ate* just 0hen -ou 0ant to* not just through 0ords ,ut ideas* emotions and feelings. %o gi4e -ou the unlimited freedom to rea.h out to -our spe.ial people in -our spe.ial 0a-.
AIRTEL R AMI!G
Airtel<s Roaming ser4i.e allo0s -ou to use -our mo,ile phone to ma1e or re.ei4e .alls from almost an-0here in India and a,road.
Airtel Roaming gi4es -ou t0o great options> • AIRTEL !ATI !AL ( "njo- roaming in India a.ross ?; partnersG net0or1s and o4er 8@9 .ities. • AIRTEL I!TER!ATI !AL ( Roam a.ross international destinations* in nearl- 77D .ountries in.luding /SA* Canada* /K et.. 0ith ;E? partner
PAST ! CURRENT DO(ELOPMENT
Septem,er ;99?* Bharti pro4ided fi5ed-line telephon- and ,road,and ser4i.es under the Touchtel ,rand. Bharti no0 pro4ides all tele.om ser4i.es in.luding fi5ed-line ser4i.es under a .ommon ,rand IAirtelI Blac,-erry n 7D .to,er ;99? Airtel announ.ed the laun.h of a Bla.1,err- +ireless Solution in India. %he laun.h is a result of a tie-up ,et0een Bharti %ele-Bentures !imited and Resear.h in Motion 2RIM3. Digi.al T# Main arti.le> Airtel )igital %B n D .to,er ;99E* Airtel joined the )%& ,and0agon in India 0ith Airtel )igital %B* a )ire.t-to-&ome %ele4ision ser4i.e.
iPhone /G
%he Apple iPhone F# rolled out in Indian Mar1et on ;;nd August ;99E 4ia Airtel C Bodafone. Airtel C Bodafone are planning to laun.h the ne0l- released Iphone F#S 27H#B C F;#B3 in August ;99D in India. )ue to the high retail pri.e of I'R F;*999 2E#B3 and I'R F8*999 27H#B3* and una4aila,ilit- of F# ser4i.es* iPhone F# has not seen su..ess in India despite the s1--tou.hing .ra6e among -oungsters.
Air.el /G
Airtel plans to roll out F# ser4i.es in India in the ne5t H months. Airtel<s F# speeds are rumored to ,e around ?99K,Js. %he main reason to roll out F# is the .ompetition from BS'! rolling out F# in India. %he other main reason ,eing to promote the iPhone 0hi.h* other0ise* has not -et seen su..ess in India
PR "ECT + SITES Place9
'
LESS T%A! 0 TR SITES L 1 RE#E!&E
SHRI RAM ENTERPRISE AIRTEL RURAL OFFICE (M.P.) 45 Days 30MAY 09 - 13 ULY 09 M!. SUNIL "ANSAL M!. .SACHIN AR ARIA
M!. PRA#EN "HODELE
DATIA
Dura.ion9 Da.e
2onal Manager9 #$O9 RD' Areas Co3ered9
A$$ %5 TR SITES & LO' RE#ENUE SITES.
B"ECTI#ES
$ T%E TRA!I!G('
• %o ma1e the ne0 outlets in K @ %R SI%"S. . %9 in.rease outlets C sim selling in lo0 re4enue site. • %o sear.h ne0 re4enues areas. • %o ma1e a0are to .ustomers a,out the Airtel ser4i.es. • %o en.ourage the e5iting retailers to in.rease the Airtel ser4i.es. • %o a0are the retailers ho0 the- impro4e their ser4i.es. • %o en.ourage the retailers to start to sell Airtel sim 0ho doesnGt sell sim. • %o ma1e a0are to retailers a,out ho0 the- resol4e their pro,lems related f.o.s.
M* PR "ECT SITES
:9;,#O71-T ; 21$$ T)(/ 3 T# $IT1$
RAIL1A* SITES;
:. <OT#(
=.0,#(Y >.,(-)O<)(#( ?.-)IT4(I 3..O5I/+,0#
T%ER SITES (
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• • •
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RAIL1A* SITES
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T%ERSITES
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LIST
P !AME
$ardar .enera l store 7ay $.T.+.
$ 45 !E1
ADDRES S
$idhwari
&TLETS ('
1 !ER
*ahe sh $arda r $ures h *evaf arosh +uark a $en +een dayal #atho re (nan
S%
*ain 0chia
road,
$hubh $.T.+. Banti <irana store (nand
7u harpur *ain#oad, +herpura,+ atia 5ill;
$tore
<evlari,+ati a
d .ur a r Bri es h 7atav $anto sh $ahu Yasw ant <ush wah (nan d +angi ,app u +angi #am milan +angi
Radhe syam Sahu
7atav $.T.+. $ahu <irana *( ,itambr a store (nand# icharge store ,appu kirana *ilan kirana
Sahu S.T.D.
5ill; 2anch ,+ist; +atia ,achokhara ,+ist;+atia $ukhdevpu ra,+ist; +atia Badanpura, +ist.;+atia Badanpura, +ist.;+atia Badanpura, +ist.;+atia
Lanch6 Dis..(Da.ia
&1 Airtel $er-i2e that attra2t 3ou the
o$t1
Airtel prepaid Airtel landline Airtel ,road,and Airtel li4e Airtel prepaid ?9L
Airtel li4e 7DL
Airtel ,road,and 7EL
Airtel landline ;FL
*1 Airtel ha$ ,ee! a#opte# ,3)
H9 @9 ?9 F9 ;9 79 9 Student Shop1eepar $armer &ouse0ife ther FH ?9 FE F9 @H
&1 Airtel $er-i2e that attra2t 3ou the
o$t1
Airtel prepaid Airtel landline Airtel ,road,and Airtel li4e Airtel prepaid ?9L
Airtel li4e 7DL
Airtel ,road,and 7EL
Can<t sa@L
Airtel landline ;FL
41Cu$to er ta/e i
'9 7HL
e#iate ,e!efit $2he e offere# ,3 Airtel1
(es
'9
Can<t sa-
(es 8DL
51 6hi2h are the
o$t i porta!t for 3ou7
;DL particular :.$.T.+. :.$.T.+. :.$.T.+. Roming plan EL
$.T.+.E,.-.O. +1T(I219; All
address .o4erage
<evlari ,+ist.;+atia FDL +igua,+ist;+atia Taret,+ist.;+atia
.o4erage honer $uresh kevlari !o.al .all plan $urendra +haker Roming plan *ahesh $arma All
!o.al .all Other detail9;

816hi2h 2ele,rit3 3ou li/e
R.Madh4an 7FL
plan
o$t 4id-a i! Airtel a#-erti$e e!t1
8L
Shahru1h Sa.hin A.R.Rah man R.Madh4 an 4id-a
Shahru1h F?L
A.R.Rahman 78L Sa.hin ;DL
91 Cu$to er $ati$fa2tio! le-el)
)issatisf;;L
full satsfpartial satisfpartial dissatisf-
Partial dissatisfDL
dissatisfrrrttt
full satisf@DL
partial satisf79L
:1 6hi2h
Canop EL
ther ea!$ of a#-erti$e e!t #o 3ou HL
ore attra2t$7
Multimedia Print medi &ordings Announ.ement Canop ther
Announ.ement 7FL
Multimedia F?L
&ordings 78L Print medi ;;L
(16hi2h pla! of Airtel attra2t$ 3ou
F@ F9 ;@ ;9 7@ 79 @ 9 S%) Pa.1
ore7
S%) Pa.1 !o.al .all rate Roming plan SMS pa.1 'ight .alling pa.1
CA&SES
!o.al Roming .all rate plan SMS pa.1
$ L 1 RE#E!&E;9
'ight .alling s.hemes pa.1
? !ess information a,out
to retailers.
CA/S"S
$ ! + R"B"'/"
Improper response ,- $. .S. to0ard retailers.
? Improper .oordination ,et0een $. .S. C retailers ? !ess p.o.p. 2a..essories3 to retailers. ? !ess num,er of outlets in that parti.ular area. ? /nde4eloped mar1et area. ? /na0are .ustomers.
C !L&SI !S('
• %he $. .S. should properl- inform to retailers a,out the s.hemes laun.hed ,- distri,utors. • %he $. .S. of that parti.ular area should 4isit to his field area* regularl- and sin.erel-.
• %he distri,utors should inform a,out ea.h and e4er- $. .S. 0ho is 0or1ing under him ,- the retailers* 0hether he is approa.hing to his field area retailers or not. • n time ,alan.e should pro4ided ,- $. .$. to his retailers. • ptimal solutions of retailerGs pro,lems ,- =ui.1 response. • Pro4ided fair P. .P. 2i.e. a..essories3 to retailers.
• A.ti4ation of sim of .ustomers as soon as 0ithin ;-F hours. • $ormalities should ,e .he.1ed properl- and theshould send to main offi.e as soon as possi,le. • Better signal should ,e pro4ided in all regions. • #ood relation 0ith .ustomers and retailers
&R LEAR!I!G
. After the .lose anal-sis of the a,o4e data the Asia largest pri4ate tele.ommuni.ation .ompan- Airtel !td. m- o0n learning I got a .han.e to get training in su.h a large amount of learning in this tele.om industr- 0ith the interesting topi.A I .ould appl- this a,sor,ed 1no0ledge 0hile opening ne0 outlets in those areas 0here gapes 0ere. As ha4e ,een mentioned all details of ne0 outlets in the listA are .o4ered that areas 0hi.h had la.1 of full informationGs regarding the ser4i.es. %hese ne0 .ustomers ha4e ta1en interest ,- a..epting the proper solutions of pro,lems .ame from .ustomers. %he- 0ere also told a,out the 0elfare s.hemes prepared for their .ontinuous transa.tion of ser4i.e 0hi.h are as follo0ings>• %he retailer 0ill ,e informed a,out the ne0 produ.t laun.hing as fast as possi,le. • %he retailer 0ill ,e in a regular .onta.t of $ S of that area. • %he retailer 0ill ,e pro4ided some attra.ti4e P P to inform and attra.t the .ustomer. • %he retailer .an .onta.t the $ S an- time.
PRE$ACE
As a management student* it is 4er- important to get a.=uainted 0ith the pra.ti.al 1no0ledge of related field. In same 0a- I ha4e .ompleted m- summer training in “airtel” g0alior* 0hi.h has largest mar1et share of pri4ate tele.om ser4i.e pro4iders. If 0e 0ant to get the real 1no0ledge of mar1eting a.ti4ities* the tri.1s to introdu.tion of produ.t* position of the produ.t and ser4i.es to fa.e the .ompetitions* tele.om industr- is uni=ue e5ample for it. Beside all these things .ustomer satisfa.tion is essential in ea.h and e4er- ser4i.e se.tor. %ele.om industr- uses all the mar1eting mi5 a.ti4ities and in this 0a- mar1eting for.e of the .ompanpla-s a 4ital role of e5isten.e of the .ompan-.
S"#)le of *+e,$-onn"-re
Cu$to er;$ Na e)<<<<<<< O22upatio!)<<<<<<<<<11 *16hi2h o,ile $er-i2e #o 3ou prefer) Pla2e)<<<<<<<<111
A1 Airtel B1 I#ea C1 Relia!2e D1 BSN. D1 Vo#afo!e &1 6hi2h o!e pla! of airtel attra2t$ 3ou SMS Pa2/ 41 6hi2h ea!$ of a#-erti$e e!t i$ ore attra2t of 3ou) ore) E1
A1 STD Pa2/ B1 Ni=ht 2alli!= pla! C1 .o2al 2all rate D1 Roa i!= pla!
A1 Multi e#ia B1 pri!t
e#ia C1 >or#i!=$ D1 Ca! op E1 A!!ou!2e e!t ore u$e of airtel)
516hi2h o22upatio!al people #oe$
A1 Bu$i!e$$ e! B1 Stu#e!t C1 Far er D >ou$e"ife E1 Other$ 81 "hi2h $ar-ie$ #o 3ou u$e of airtel) A1 Airtel prepai# B1 Airtel po$tpai# C1 Airtel ,roa# ,a!# D1 Airtel li-e 91 Are 3ou $ati$f3 of the $er-i2e of airtel) A1 Full3 $ati$fie# B1 Partial $ati$fie# C1 Di$$ati$fie# D1 Full3 #i$$ati$fie# :1 6hi2h o!e i$ ore i porta!t of 3ou)
A1 Co-era=e B1 Co!!e2ti-it3 C1 Roa i!= D1 .o2al 2all E1 All (1 6hi2h 2ele,rit3 i$ ore attra2t i! airtel a#-erti$e e!t)
A1 Shahru/h B1 Sa2hi! C1 R1 Ma#h-a! D1 A1R1 Rah a! E1 VI#3a Bala! ?1 Do 3ou ta/e ,e!efit of $2he e offere# ,3 airtel) A1 @e$ B1 No C1 Ca!;t $a3 *'1 @ou #o !ot prefer the airtel ,e2au$e) A1 i!terrupte# !et"or/ B1U!a-ala-ilit3 of re2har=e C1 u!a"are of !e" $2he e D1 No!e
Tha!/$ Date#A
doc_632058795.doc