Advertising is a Diplomatic way of telling a Lie

Ads is a diplomatic way of telling a lie, could be true, but not always true. Todays consumer are more intelligent and critical. If businesses delivering ads as a diplomatic way of telling a lie, they will be consider unethical and their product soon or later will be left behind. No body wants to be fooled.
 
I believe that you can not simply tell lies in front of billions. There must be some truth in them. The things thay claim on advertisements should be able to proved in certain circumstances.
 
I don think so...'cos companies just cannot survive saying lies regrding their products and services.Customers are capable enough to scrutinize the value of products,'cos they're the ones who buy and use them.
Companies are becoming Customer Conscious..they are it playing it safe by maintaining good relations with customers.Being ethical in their approach is a necessity for survival.
 
it depends on the product the means they advertise, the message the idea and the word that makes an ad ethical or un ethical.there are others who use the meansto just show they exist and u can get it.
 
there are some situations , where they must tell a lie and where they must not. unless they follow the proper ethics.
 
According to me Advtg is to present any product or services with the different perceptions.............

Or presenting the facts in another way.........
 
I am an advertising professional. We don't sell lies. But then, nobody likes to buy the truth. And we have to survive... like everyone else... so, essentially that's what we do. Package the truth in sweetened lies to make it marketable and make it sell... what's so wrong in it?
 
According to me advertising is not about telling a lie but a medium to give information to its target customers. The advertising speaks whats their in the product/service. But at times the way the massage is send the expectation from the product rises.
 
Its is not true in today's context. the awareness among the customers is much greater than what it was earlier. hence fooling them with just an advertisement is not possible. the most they can do is over-emphasise, but ads can never be a tool to dupe the customers by lying...
 
U cannot survive in the competitive market just by telling lie. Adv is one way of telling to the public what there product is and what it can do.
 
According to me Advtg is to present any product or services with the different perceptions.............

Or presenting the facts in another way.........
 
very useful topics for mainly india

boast is secret for SACHIN energy ( not my energy )

i am the asking to his life partner, is this true ?
if this is true, why see is there??
 
In my point of view, this statement made here is wrong. But unfortunately, the biz firms had crossed their limits assuming tht the consumers are fools, but many learnt lot of lessons from em
 
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