dimpy.handa
MP Guru
today the customer is very rational even if u say lie in diplomatic way the customer will understand. if the ad really contain lie in it then it's product will never get succes in the long term. some the creativity shown in the ad we say it is an diplomatic lie for ex. in the ad of happydent they show that ur teeth will glow light if u use this tht is not a diplomatic lie viewer know tht thr teeth can't be like tht but ya tht will have some effect. so it is the creativity of the ad.