Acquaintanceship granted by the Franchisee At The Initial Period

Acquaintanceship granted by the Franchisee At The Initial Period

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A common phenomenon of associating food outlets with franchising is not right, in fact there are over 120 different types of franchise businesses available today, including automotive, cleaning & maintenance, health & fitness, financial services, and pet-related franchises etc . Anyone who purchases and runs a franchise is called franchisee. The franchisee purchases a franchise from the "franchisor."

The franchisee must follow certain rules set by the franchisor, and in most cases the franchisee must pay an ongoing franchise royalty fee, as well as an up-front, one-time franchise fee to the franchisor. The first franchisee was started in the early 1850’s. The reasons for buying the franchisee are many as few of which are improvement in the corporate image and brand awareness increases, saving in time and money and cynosure on running a successful business.

In the initial period things that can be expected from the franchisor could be any of the following.

Education

At the beginning period of franchise the franchisor should provide training on the primary aspects of running business; and it should be compact enough to cover all aspects. It should not extend from a week and shouldn’t consumer more time, especially for the small business the franchisor does the training, whatever method is used in training, care should be taken that franchisees feel comfortable working along with them while in training.

Site/Location

Having a prime location for the business is important, the trainer should also provide the information as regards the property logic and guidance regards license agreement.

Commerce

The marketing and advertising of the franchise should also be taught and appropriate guidance as regards the channels should also be given. The greater the rate of success the greater will be the interest taken by the tutor to provide deep info to you. Developing a comprehensive plan for marketing business for about few months will help bring advancement in business.

In process

Providing assistance on continual basis is a sign of good franchisor, it may be in any form but it should exist. Effective means of communication is much of concern here, since the message should be clearly understood by both. Hence the org should be updated with modern means and methods of communication. There are many who provide additional information along with training which may also include statistics, thus providing a strong base so that the end results also have a strong standing.

 
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