7P's (MARKETING MIX) OF SECTORS, COMPANIES

Re: 7P's (MARKETING MIX) OF SECTORS, COMPANIES

I am looking for 7Ps marketing mix for SBI and ICICI bank for marketing project.
 
Re: 7P's (MARKETING MIX) OF SECTORS, COMPANIES

I m doing my internship from SBI and i found this article very useful.. :)
 
OTher than usual P's:
Physical Evidence
Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues
 
People
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it.
 
Process
Process is another element of the extended marketing mix, or 7P's.There are a number of perceptions of the concept of process within the business and marketing literature. Some see processes as a means to achieve an outcome, for example - to achieve a 30% market share a company implements a marketing planning process.
 
Re: 7P's (MARKETING MIX) OF SECTORS, COMPANIES

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Process is another element of the extended marketing mix, or 7P's.There are a number of perceptions of the concept of process within the business and marketing literature.
 
Recent devlpmnt the 8th P of Services Marketing has emerged in research very recently. The 8th P is Productivity and Quality.
 
Hi, Could any1 help me with Marketing Mix of IT Industry..... Have to do a project on Marketing Communication done by IT industry
 
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