5 Life Hacks to Improve the Content Marketing

crisslyn

New member
Simple recommendations on how to attract the attention of users and increase the effectiveness of new posts on social networks.


No matter what cool content you create, it will not be of any use if no one sees it. It is not enough just to publish content on social networks, it is important to attract the attention of the target audience, experts, and to set the publication viral potential. We tell you how to do it.

1. Mentioned experts
Quotes from experts, links to opinions increase the credibility of the content, convincing the user that the ideas presented in the text, video, infographics, podcast are not invented, but are quite justified and supported by other experts.

How to get an expert opinion:

find expert comments in other sources
contact an expert directly through social network profiles, website, public contacts
create a short survey and post in thematic groups on social networks
In the long run, it is better to create a list of opinion leaders by contacting in advance and get consent to participate in publications.

2. Video
Video content is gaining popularity due to the following factors:

making decent quality videos easier with modern gadgets
social networks promote video content, creating new features like live streams, stories
Users prefer viewing short, meaningful videos to reading text. And there is a good reason for this. The modern user has already learned bitter experience and is fed up with seo texts on sites that are not distinguished by high information content and quality. The online consumer has already developed a strong prejudice that in most cases texts on websites are about nothing.

Video is one of the most viral types of content.

modern smartphones are equipped with powerful enough cameras to create high-quality video, but you should take care of the quality of the audio track, as well as image stabilization (tripod)
accompany the video with subtitles summarizing what was said
Consider the specifics of the social platform for which the video is being created. So, for Facebook and Instagram, short formats are better, while long videos are more suitable for YouTube.


3. Newsletter
A lot has been said about the benefits of mailing lists. But now I mean the usual newsletter, offering the subscriber all publications for a certain period. This will allow the reader to familiarize themselves with all the new posts on the site. The newsletter should contain brief previews of publications so that the user understands the main idea and decides whether to go to the site or not.

4. Lists of thematic communities
In social networks, users are united in interest groups and often spend time there, not paying attention to the general news feed of the feed. Make a list of the communities your target audience is in, read the community rules (some groups prohibit publishing third-party materials or offer this service on a paid basis), draw up an action plan in each community.

For example, in communities where the publication of materials is prohibited, you can publish polls, create discussions, and collect audience opinions. In others, post publications from the site; in the third, collect expert opinions.

5. Connecting company employees
Surprising fact, but optimizers and marketers redleos(.com often overlook a very valuable resource in the form of company staff. Company employees themselves are often not up to date on what's new on the website, and the brand is to users about it on social networks. And it's time to fix it:

invite employees to the company group on social networks
complete the mailing list with the email addresses of company employees
This approach offers several advantages at once:

you get loyal interested subscribers who will share with friends in social profiles
you will get professional feedback and improve content, newsletter, publications
The recommendations above are simple and easy to apply even in the context of very limited budgets for content marketing.
 

poornima lagadapati

Active member
  • Attract more clients.
  • Increase your email list size.
  • Generate more valuable comments.
  • Encourage repeat visitors to your blog.
  • Build your personal brand online.
 
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