Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different.
The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales. Sales are the actual transaction of getting a product or service into the hands of your customers.
Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy.
The following are the list of Marketing Spadroons, which help boost marketing efforts of the concerned involved in marketing.
Marketing Plan
Have a prospect List
Website and Online Presence
Postcards
Employee attire
Effective Use of Voicemail:
Provide Outrageously Good Client Service
Testimonials/Brag Book
Publish a Newsletter:
Post on e-bulletin boards
Word of Mouth
Your employees and reps
Create a Resource List
Per-order and per-inquiry advertising
Movie ads
Your core story
Outside signs
A sense of urgency
Street banners
Limited time or quantity offers
A window display
Personalized e-mail
Branded entertainment
RSS feeds
eBay and other auction sites
Aggressiveness
Competitiveness
Public service announcements
Good telephone demeanor
Upgrade opportunities
Intelligent positioning
Buzz
How you say "Hello" and "Goodbye"
The Yellow Pages
Affiliate marketing
Your social demeanor
Your target Audience
A Toll free number
Benefits list
Viral Marketing
