4 Stages of Marketing

[sunandaC]

4 Stages of Marketing


Introduction stage

• costs are high

• slow sales volumes to start

• little or no competition - competitive manufacturers watch for acceptance/segment growth losses

• demand has to be created

• customers have to be prompted to try the product

• makes no money at this stage

Growth stage

• Costs reduced due to economies of scale

• Sales volume increases significantly

• Profitability begins to rise

• Public awareness increases

• Competition begins to increase with a few new players in establishing market

• Increased competition leads to price decreases

Mature stage

• Costs are lowered as a result of production volumes increasing and experience curve effects

• sales volume peaks and market saturation is reached

• increase in competitors entering the market

• prices tend to drop due to the proliferation of competing products

• brand differentiation and feature diversification is emphasized to maintain or increase market share

• Industrial profits go down


Saturation and decline stage

• costs become counter-optimal

• sales volume decline or stabilize

• prices, profitability diminish

• profit becomes more a challenge of production/distribution efficiency than increased sales

 

[jitendra05]

4 Stages of Marketing


Introduction stage

• costs are high

• slow sales volumes to start

• little or no competition - competitive manufacturers watch for acceptance/segment growth losses

• demand has to be created

• customers have to be prompted to try the product

• makes no money at this stage

Growth stage

• Costs reduced due to economies of scale

• Sales volume increases significantly

• Profitability begins to rise

• Public awareness increases

• Competition begins to increase with a few new players in establishing market

• Increased competition leads to price decreases

Mature stage

• Costs are lowered as a result of production volumes increasing and experience curve effects

• sales volume peaks and market saturation is reached

• increase in competitors entering the market

• prices tend to drop due to the proliferation of competing products

• brand differentiation and feature diversification is emphasized to maintain or increase market share

• Industrial profits go down


Saturation and decline stage

• costs become counter-optimal

• sales volume decline or stabilize

• prices, profitability diminish

• profit becomes more a challenge of production/distribution efficiency than increased sales

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