word of mouth

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    Marketing Strategy of Dr Pepper/Seven Up, Inc.

    Dr Pepper/Seven Up, Inc. was a Plano, Texas-based[1] soft-drink manufacturing company created by the merger of Dr Pepper, Inc. and The Seven Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies and the subsequent FTC blockage of a Dr Pepper merger...
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    • brand management company analysis customer satisfaction digital marketing direct marketing internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix pepper or seven promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dr. August Oetker KG

    Dr. Oetker is a German company that produces baking powder, cake mixes, yoghurts, frozen pizza and pudding. Also included in the portfolio are a maritime freight business, a bank, a publishing company, an insurance outfit, a brewery and a number of high class hotels all over Europe...
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    • august brand management company analysis customer satisfaction digital marketing direct marketing internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix oetker promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dow Jones & Company, Inc.

    Statistics: Public Company Incorporated: 1930 Employees: 8,100 Sales: $1.77 billion (2001) Stock Exchanges: New York Ticker Symbol: DJ NAIC: 511110 Newspaper Publishers; 511120 Periodical Publishers (pt); 514191 On-Line Information Services; 514110 News Syndicates Company Perspectives: Dow...
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    • andamp brand management company analysis customer satisfaction digital marketing direct marketing dow internet marketing jones key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dow Jones Telerate, Inc.

    Dow Jones & Company is an American publishing and financial information firm. The company was founded in 1882 by three reporters: Charles Dow, Edward Jones, and Charles Bergstresser. Like The New York Times and the Washington Post, the company was in recent years publicly traded but privately...
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    • brand management company analysis customer satisfaction digital marketing direct marketing dow internet marketing jones key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy telerate united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dover Publications Inc.

    Dover Publications is an American book publisher founded in 1941 by Hayward Cirker and his wife, Blanche. It publishes primarily reissues, books no longer published by their original publishers. These are often, but not always, books in the public domain. The original published editions may be...
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    • brand management company analysis customer satisfaction digital marketing direct marketing dover internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content publications sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dover Corporation

    Dover Corporation (NYSE: DOV) is a Fortune 500 and S&P 500 manufacturer of specialized industrial products and equipment within six segments. Dover Corporation is based in Downers Grove, Illinois, a western suburb of Chicago. The company relocated its headquarters from New York in mid-2010...
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    • brand management company analysis corporation customer satisfaction digital marketing direct marketing dover internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Douglas & Lomason Company

    Statistics: Public Company Incorporated: 1902 Employees: 5,900 Sales: $561.18 million (1995) Stock Exchanges: NASDAQ SICs: 3465 Automotive Stampings; 3535 Conveyors and Conveying Equipment; 2531 Public Building and Related Furniture; 3713 Truck and Bus Bodies Company Perspectives: We are...
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    • andamp brand management company analysis customer satisfaction digital marketing direct marketing douglas internet marketing key concept lomason market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Doubletree Corporation

    Doubletree is a worldwide brand of upscale, full-service hotels and resorts trademarked by Hilton Worldwide. There are currently more than 220 properties, servicing 55,000 rooms worldwide in the United States, Canada, Costa Rica, Peru, China, United Kingdom, Italy, Slovakia, Tanzania and...
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    • brand management company analysis corporation customer satisfaction digital marketing direct marketing doubletree internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Double-Cola Co.-USA

    The Double Cola Company is headquartered in Chattanooga, Tennessee.[1] [edit] History The company was originally founded in 1922 by former Chero-Cola employees Charles D. Little and Joe S. Foster as Good Grape Company, primarily to market "Good Grape". With Little's creation of Marvel Cola in...
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    • brand management company analysis cousa customer satisfaction digital marketing direct marketing doublecola internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dot Foods, Inc.

    Dot Foods is the largest foodservice redistribution company in the United States.[1] Dot offers over 70,000 products from 500 food industry manufacturers.[2] Dot consolidates those products and delivers in less-than-truckload (LTL) quantities to distributors nationwide on a weekly basis.[3]...
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    • Thread
    • brand management company analysis customer satisfaction digital marketing direct marketing dot foods internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Doskocil Companies, Inc.

    Statistics: Public Company Incorporated: 1963 Employees: 3,500 Sales: $750 million Stock Exchanges: NASDAQ SICs: 2011 Meat Packing Plants; 2013 Sausages & Other Products Company History: Doskocil Companies, Inc. is a leading U.S. manufacturer and distributor of processed meat products engaged...
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    • brand management companies company analysis customer satisfaction digital marketing direct marketing doskocil internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dorsey & Whitney LLP

    Dorsey & Whitney LLP (or "Dorsey") is a large law firm, with close to 700 lawyers and 850 staff located in 19 offices in the United States, Canada, Europe, and Asia. Its headquarters is in Minneapolis, Minnesota, and has been since its inception. Dorsey is currently led by its managing partner...
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    • andamp brand management company analysis customer satisfaction digital marketing direct marketing dorsey internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states whitney word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dorling Kindersley Holdings plc

    Statistics: Public Company Founded: 1974 Employees: 1,157 Sales: £174.4 million (US$270.9 million) Stock Exchanges: London SICs: 2741 Miscellaneous Publishing; 7812 Motion Picture & Video Production; 2721 Periodicals; 2731 Book Publishing Company Perspectives: We believe that more and more...
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    • brand management company analysis customer satisfaction digital marketing direct marketing dorling holdings internet marketing key concept kindersley market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dorel Industries Inc.

    (Redirected from Dorel Industries Inc.) Jump to: navigation, search Dorel Industries Inc. Type Public Industry Business Equipment Headquarters Montreal, Quebec, Canada Key people Leo Schwartz (founder) Martin Schwartz (CEO) Alan Schwartz Jeffrey Schwartz Employees 5,000 (2008)[1] Website...
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    • brand management company analysis customer satisfaction digital marketing direct marketing dorel industries internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Donruss Playoff L.P.

    Donruss, currently known as Panini America and owned by Panini Group, manufactures sports cards. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During the 1960s and 1970s Donruss produced entertainment-themed trading cards...
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    • brand management company analysis customer satisfaction digital marketing direct marketing donruss internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix playoff promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Donnkenny, Inc.

    Statistics: Public Company Incorporated: 1934 as Nadler Sportswear Employees: 1,595 Sales: $210.3 million (fiscal 1995) Stock Exchanges: NASDAQ SICs: 2331 Women's, Misses & Juniors' Blouses & Shirts; 2335 Women's, Misses & Juniors' Dresses; 2339 Women's, Misses & Juniors' Outerwear, Not...
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    • brand management company analysis customer satisfaction digital marketing direct marketing donnkenny internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Donnelly Corporation

    Statistics: Public Company Incorporated: 1936 as Donnelly-Kelly Glass Company Employees: 5,600 Sales: $897.91 million (1999) Stock Exchanges: New York Ticker Symbol: DON NAIC: 327215 Glass Product Manufacturing Made of Purchased Glass; 327211 Flat Glass Manufacturing; 336321 Vehicular Lighting...
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    • brand management company analysis corporation customer satisfaction digital marketing direct marketing donnelly internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Donna Karan International Inc.

    Statistics: Wholly Owned Subsidiary of LVMH Incorporated: 1984 Employees: 2,000 Sales: $650 million (2001 est.) NAIC: 315233 Women's and Girls' Cut and Sew Dress Manufacturing; 315299 All Other Cut and Sew Apparel Manufacturing; 315999 Other Apparel Accessories and Other Apparel Manufacturing...
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    • brand management company analysis customer satisfaction digital marketing direct marketing donna international internet marketing karan key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Donatos Pizzeria Corporation

    Donatos Pizza is a "fast casual" restaurant chain founded in 1963 by college sophomore Jim Grote. The first Donatos was established in Columbus, Ohio. Donatos currently has locations in Alabama, Ohio, Kentucky, North Carolina, and Indianapolis. Individual size pizzas are also available in the...
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    • Thread
    • brand management company analysis corporation customer satisfaction digital marketing direct marketing donatos internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix pizzeria promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Donaldson, Lufkin & Jenrette, Inc.

    Donaldson, Lufkin & Jenrette or DLJ is a defunct U.S. investment bank founded by William H. Donaldson, Richard Jenrette and Dan Lufkin in 1959. Its businesses included securities underwriting; sales and trading; investment and merchant banking; financial advisory services; investment research...
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    • Thread
    • brand management company analysis customer satisfaction digital marketing direct marketing internet marketing key concept market dominance market research market segmentation marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion united states word of mouth
    • Replies: 3
    • Forum: Marketing Management ( RM , IM )
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