Description
The area of Wine Marketing has not been recognised as a formal area within marketing or business. However, the number of practioners world - wide and now the number of academics working in this area has grown.
Consumer Purchasing Behaviour for Wine: What We Know and Where We are...
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Aging of Wine in Oak Barrels
A resting period occurring after the fermentation period of the wine making process.
It allows time for the wine to improve its qualities through and endless series of natural changes
Aging can be done in neutral containers such as stainless steel, cement lined...
Racking Of Wine
“Racking” wine is the process of separating wine from its sediment, or lees, and transferring the wine into another container using a siphon.
It’s a process of siphoning wine from one carboy or secondary fermenter to another (under gravity)
The Stand Still assembly cause dead...
Clarification/Racking of Wine
The process of removal of cloudiness or haze in wine by filtration or precipitation using a chemical agent
This involves the wine to stand still until most yeast cells and fine suspended solids settle out.
Clarifiers and their action
1.Sparkalloid...
De-stemming
De-Stemming-the process of separation of stem from grapes
Prevents development of crude tannins and unpalatable vegetal aroma to the wine (due to extraction of 2-methoxy-3-isopropylpyrazine which has an aroma reminiscent of green bell peppers i.e Capsicum)
Harvesting And Sorting
Picking and selection of grapes mechanically or by hand.
Parameters in harvesting
1.Level of sugar-Saccharometer ,ºBrix or ºBalling(21-23)
2.pH of grapes
3.Titrable acidity(TA)-tartaric acid equivalents
Mechanical Harvesters
Manual Harvesting