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Traditional Marketing V/s Internet Marketing Marketing over the years more so recently has started being used interchangeably with advertising. Now since the explosion of the internet; advertising paradigms have been constantly changing. The first Web advertisement was placed on the Hot Wired...

Which one would you prefer Family owned business or professionally owned business ?

Diary v/s Peoplemeter People meter: – Based on actual viewing – Min Q to be a viewer : 15 secs – Push button technology – High degree of Accuracy – Minute by minute viewing – Immediate Results – Guest Viewing Facility – Ability to monitor new stations quickly – Accurate Reach & frequency...

Which of dis two u like as KBC host????????????? :SugarwareZ-120:

AMERICAN v/s EUROPEAN OPTIONS The definitions of options, both call and put, given above apply to the American-style options. An American option can be exercised by its owner at any time on or before the expiration date. Besides the American type there are European-style options as well...

ANSETT AND QANTAS AIRLINES In the period leading up to the Sydney Games, both Ansett and Qantas Airlines embarked on marketing campaigns that featured athletes, including Olympic athletes. Qantas television advertisements appeared in high density prior to the Games. These advertisements received...

KODAK VS. FUJI Eastman Kodak of Rochester, NY spent about $40 million to be the sole imaging sponsor of the 1996 Games. But Fuji is not the official sponsor of the Olympics that title belonged to arch-rival. In New York, an elaborate display honoring 100 years of track and field was unveiled...

What is d difference between sales and marketing?????????????????? :SugarwareZ-069:

Bajaj v/s Hero: The Number Game: Hero is one of the few vehicle brands which, despite the fluctuations, has never managed to go out of the A&M Top Brands Survey. This is probably because of its envious high-sales record in the two-wheeler market. But its popularity (in terms of brand awareness...

CENTRALISED V/s DECENTRALISED RECRUITMENT Recruitment practices vary from one organization to another. Some organizations like commercial banks resort to centralized recruitment while some organizations like the Indian Railway resort to decentralized recruitment practices. Personnel...

What the People really look in their JOBS Money or Satisfaction. Is Money matter or the Job Satisfaction matte???

SIX SIGMA V/S TQM Six Sigma is not just a new term for Total Quality Management (TQM). They have many similarities and are compatible in many business environments. TQM has brought great improvements and value to many companies. Six Sigma can do more. TQM is the development, deployment, and...

GSM and CDMA facts:- GSM segment consists of players like Airtel, Vodafone, Idea, and BSNL. Whereas, CDMA segment consists of players like Reliance, Tata etc. GSM and CDMA subscription numbers: Year GSM Subscribers (millions) GSM Annual Growth CDMA Subscribers (millions) CDMA Annual Growth 2000...

TARIFF BARRIERS v/s NON TARIFF BARRIERS: I. Meaning: Tariff barriers refer to duties and taxes imposed by the govt. on the goods imported from abroad. Non tariff barriers are various quantitative and exchange control restrictions imposed in order to restrict imports. II. Types...

AD VALOREM DUTIES V/S SPECIFIC DUTIES: 1) Meaning: They are expressed or fixed as a percentage of the CIF price of the goods imported. They are expressed or fixed as a specific amount of currency per unit of weight or volume. 2) How imposed? Here, duty is on the CIF price as well as on...

“Media Vs Advertising” Media advertising is often characterized by huge clutter. It may get awareness up - but rarely results in purchase intention,” suggests Dr Bernd Schmitt in Experiential Marketing. Research shows that WOM can be seven times more effective than print media, twice as...

According to the trade unions, the privatization policy is not a “home-grown” product. They believe that the Indian government has been inspired and influenced by foreign-based multilateral bodies like the World Bank and the IMF. Instead of targeting the World Bank and the IMF for their...

TataAIG Tata AIG Life Insurance Company Limited (Tata AIG Life) is a joint venture company, formed by the Tata Group and American International Group, Inc. (AIG). Tata AIG Life combines the Tata Group’s pre-eminent leadership position in India and AIG’s global presence as the world’s leading...

 BASIC VS APPLIED RESEARCH Research can either be applied (or action) research or fundamental (or basic or pure) research. Applied research aims at finding a solution for an immediate problem facing a society or an industrial/business organization, whereas fundamental research is mainly...

WHY VALUES? Our effectiveness at work is tied to exercising intrinsic human values i.e., moral and ethical values. These human values support established business values such as service, communication, innovation, creativity, excellence, credibility and co-ordination. The human values help...