techniques

This is a document explaining the quantitative techniques of Mangerial decision making programming. Hope this helps!

Objective measures,Subjective measures,Behaviour based,Result oriented... They can further be subdivided into: Ranking on a scale method-BARS, MBO, BOS etc...; Forced distributions; Pair comparisons etc... I will discuss about them in the next posts.

1. Sampling units are selected by chance. 2. It is possible to pre-specify every potential sample of a given size that could be drawn from the population, as well as the probability of selecting each sample. 3. Every potential sample need not have the same probability of selection, but it is...

Sampling techniques may be broadly classified as non-probability and probability sampling techniques. Non-probability sampling techniques: 1. It relies on the personal judgment of the researcher rather than t he chance to select sample elements. 2. The researcher can arbitrarily or consciously...

This technique requires the respondent to produce or construct something generally a story, dialogue, or description. They are similar to completion techniques except that less initial structure is provided. a. Third- person techniques allow the respondent to project attitudes onto some vague...

This technique requires the respondent to complete an incomplete stimulus. Two types of completion are of interest to marketing researchers- sentence completion and story completion. a. Sentence completion, as the name implies, involves requiring the respondent to complete a sentence. In most...

Disadvantages of Projective Techniques 1. Suffer from many of the disadvantages of unstructured direct techniques, but to a greater extent. 2. Require highly trained interviewers. 3. Skilled interpreters are also required to analyze the responses. 4. There is a serious risk of...

Advantages of Projective Techniques 1. They may elicit responses that subjects would be unwilling or unable to give if they knew the purpose of the study. 2. Helpful when the issues to be addressed are personal, sensitive, or subject to strong social norms. 3. Helpful when underlying...

Projective Techniques are based on the theory that the description of vague objects requires interpretation and this interpretation can only be based on the individual’s own background, attitudes, and values. The more vague or ambiguous the object to be described the move one must reveal of...

Techniques of consumer sales promotions • Price discounts or price-off deals. Price deals are probably the most commonly used promotional techniques. A price deal for a customer means a reduction in the price of the promoted product and the consumer saves money on purchase.

Consumer market sales promotions Trade sales promotions Sales force sales promotions Price discounts Off-Invoice Allowance Sales contests Price pack deals Buying allowance Incentives Rebates/refunds Display and advertising allowance Awards and prizes Continuity programs...

ON-SITE MARKETING TECHNIQUES How do you keep your customers coming back for more? On-site marketing of your website involves search engine submissions, strategic links, optimizing your copy, banner ads, opt-in email, client retention services, affiliate programs, press releases, and much more...

• MARKET RESEARCH – In India, the role, stature and importance of marketing research has been growing steadily. With the sea – change in the marketing environment of the country, especially the intensification of competition in practically every sector and every product category, all firms have...

Measurement techniques can be parametric or non-parametric. Since our research does not provide fix parameters we use the non-parametric techniques for the survey. The following non-parametric measurement techniques: Likert Scales: It involves a list of statements related to the attitudes in...

TOOLS OF INVENTORY CONTROL PHILOSOPHY Neither can one control everything nor should one try to do so. Uniform control is rarely effective. Effectiveness results when important aspects of a problem are pursued more rigorously than others. A major portion of managerial time should be spent...

WHAT ARE INVENTORIES? Inventory refers to stock of raw materials , work in progress and finished goods Can be stored for future use. Inventory possess value. Objective of inventory is to ensure continuous supply of goods at reasonable cost. NEEDS OF INVENTORY To maintain continuous flow...

hi...... hope it is useful for somebody Regards, Vipul

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Guys... Am uploading the PPTs by FMS Prof. BERI.... Hope it will be usefull to the 1st sem MBA grads....