success

In early 90’s, K. Raheja Group started a mega Apparels stores in Mumbai- ‘Shoppers Stop’. Initially, the group was averse to start outlets at South Mumbai for various reasons like low walk-ins, space constraints, narrowed target audience etc. However the success of Crossroads, an ardent...

How successful has this program been so far? • In 1998, READ was the first organization in its area to introduce the concept of women self-help groups, and 5 women self-help groups were formed. Since then, the program has been very successful, and READ has presently organized more than 1000...

Chief Knowledge Officer (CKO) is vital for KM success. This CKO will be responsible for developing the CRM value chain as follows: Customer data Customer Information Customer Knowledge Wisdom to completely satisfy Customers The CKO could be one of...

Success Factors It is very important for any company or service provider to stay in the market for a long period otherwise it will be out of the market and suffer a lot. To taste the success, companies have to perform well continuously and make their customers happy all the time by proper CRM...

BUILD CRM SUCCESS STORY One of the most important aspects of implementing a customer relationship management (CRM) system is ensuring that it meets the expectations of a variety of audiences within your company. Top managers want to be sure they will get a positive return on their investment...

Factors Responsible for Cadbury Success 1. Extensive distribution network Cadbury’s brands are available in over a million outlets across the country. The distribution network directly covers almost the entire urban population. The company has invested significantly in building such an...

Success factors for job rotation: Doesn’t work if you mix high risk jobs with low risk jobs Doesn’t work well if your team has very difficult physical capabilities Doesn’t work well for reintroduction of injured workers Doesn’t work well if jobs are too similar Needs a good overall...

Celebrity endorsement can be key to marketing success There's no denying the fact that marketing chiropractic can be challenging. The public has long been exposed to negative reports about it from the medical and drug industries, as well as from well-meaning but uninformed consumer...

The major factors behind the serials success. 1. All seriels shows are available in Hindi language. 2. Most of shows familier stories 3. Different channels shows for different region The Most wanted TV program of women’s. There are many types of programs are telecasted by the channels, but...

SUCCESS AND FAILURE Viral marketing has been especially useful in areas of high interest such as movies and entertainment where there is a built-in fan base. One studio has successfully used viral marketing to auction off props from its movie productions. The incremental revenue is not as...

CASES WHERE BRAND EXTENSION WAS A SUCCESS FMCG major Dabur is extending its rosewater brand, Gulabari, to a host of skincare products in a bid to expand its presence in the category. The company is also undertaking a rebranding and repackaging exercise for its Dabur Red toothpaste and...

“Success and failure of brand extension greatly depends on the positioning of the product.” McKinesy have identified three steps, which can help ensure success in positioning the product. 1. Ensure Relevance to Customer’s Frame of Reference. One requires to be fully aware of the frame of...

FACTORS RESPONSIBLE FOR SUCCESS AND FAILURE OF A EXTENSION OF A PRODUCT: 1. Characteristics of the Parent Brand (brand strength, uniqueness of knowledge structure, history of previous brand extensions) In this case, there is many a success stories like that of Goodnight, in India, which...

Appropriate Strategies – the key to success:  Government : •Flexible Labor laws : Stringent labor laws in India are hindering the over all development of the Industry. Changing these archaic laws will help in attracting investment and lead to expansion of the industry...

Critical Success Factors in the Paint Industry: 1. Cost And Price Drivers: The paint industry costs and prices are driven by raw material costs which constitutes about 57% of the costs of sales, and government levies which constitutes 38% of the cost of paints. There are more than 300 inputs...

Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, is an Indian women's organization manufacturing various products. It is considered as one of the most remarkable enterprenual initiative by women that is identified with women empowerment in India History : Lijjat was the...

Love her or hate her, but you cannot ignore Ekta Kapoor. While the feminists hate her for producing soaps that they claim degrades the status of women, this doesn?t cut much ice with most Indian families, who are absolutely lapping up her productions. So popular are her serials (all of which...

"KARSENBHAI KHODIDAS PATEL" THE MEN BEHIND “NIRMA” SUCCESS STORY Swot or environmental scanning Process of entrepreneurship Idea generation Evaluation of the idea Business plan Determine resources Management style Theory of entrepreneurship Economic Social Psychological Managerial AWARDS...

People trust corporations less so with the rise of social media you need to allow other people through word of mouth create trust for you through Social Media (it amplifies your message) Reached out to those who are listening and let them do the talking for you and to connect with people like...

Every winner has its own story to say when asked, each one is different and has got difference of opinions depending upon ones perception experience etc etc. There are some characteristics that are common among all the winners have in common . Well the same is discussed in the write up attached...