strategic marketing

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    City image and museums the case of Istanbul

    Description Cities, in order to differentiate themselves from their competitors, attempt to manage their image by following strategic place marketing approaches. The purpose of this paper is to identify the perception of Istanbul and to focus on the role of museums related to the formation of...
    • jasminepvk
    • Thread
    • brand image cities museums strategic marketing tourism turkey
    • Replies: 0
    • Forum: Others
  2. O

    Strategies for Winning Retail Mobile Strategies

    Description Make an App for That-Strategies for Winning Retail Mobile Strategies 1 Altimeter Group Webinar #appforthat March 2, 2012 Chris Silva Industry Analyst, Mobile Make An App For That: Strategies For Winning Retail Mobile Strategies © 2012 Altimeter Group Smartphones And Tablets...
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    Study on Strategic Marketing and Firms Performance - Nigerian Oil and Gas Industry

    Description The sensitivity of petroleum resource is clearly reflected in the fact that it has remained or continued to be the goose that lay a golden eggs for the Nigerian economy as well as the supreme foreign exchange earner contributing over 80% of government revenues and helps the...
  4. ROSS the ERUDITE

    Study on Strategic Marketing Management

    Description This workbook is designed to help firms and individuals become more familiar with the implications of a strategic marketing management program for their businesses. The workbook provides a basic introduction to marketing and strategic marketing management. Readers will also learn the...
  5. K

    Marketing Study on Zara Strategic Marketing Plan

    Description Zara is a publicly listed company and belongs to the Inditex Group, founded by Amancio Ortega in 1975 in Spain. Zara always continues to bring excitement to fashion and fulfils customer demands. Currently Zara has 1,600 stores in 77 countries and continues to force its logistics...
    • krunal_dhabhi
    • Thread
    • cheap dim free management paradise marketing plan marketing study pdf pgdfm pgdfmp pgdhrm pgdim pgdmm pgdom pgfm strategic marketing study material zara
    • Replies: 0
    • Forum: Marketing Management
  6. P

    Study on Behavioral Processes in Marketing Channels

    Description As a strategic marketing tool, marketing channels had, for many years, taken something of a "back seat" to the other three strategic areas of the marketing mix: product, price, and promotion. Many firms viewed marketing channel strategy as somewhat of a "leftover" after the more...
    • pramitsingh30
    • Thread
    • behavioral processes cheap dim free management paradise marketing channels pdf pgdfm pgdfmp pgdhrm pgdim pgdmm pgdom pgfm strategic marketing strategic marketing tool study material
    • Replies: 0
    • Forum: Marketing Management
  7. R

    Case Study on Strategic Marketing Planning in The Sport Sector

    Description The business sector has long recognized the contribution of marketing planning in the financial success. The sport sector has begun to recognize the usefulness of strategic marketing planning as well. Thanos Kriemadis, Ph.D., M.B.A., M.A. 1 , Christos Terzoudis, M.A. 2 1...
    • raj_verma61
    • Thread
    • marketing planning sport sector strategic marketing strategic marketing planning
    • Replies: 0
    • Forum: Cases in Marketing
  8. K

    Strategic Marketing Project on TATA DOCOMO

    Description TATA DOCOMO is Tata Teleservices Limited's TTSL telecom service on the GSM platform arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. EXECUTIVE SUMMARY TATA DOCOMO is Tata Teleservices Limited's TTSL telecom service on the...
  9. N

    Strategic Marketing for Public Sector

    Description Outline how the strategic vision and direction of your organisation impacts on the marketing planning process. … THE PLAN FOR TODAY 1. Strategic Vision and Direction v. Marketing Plan 2. Strategies to manage risk to ensure Marketing Plan reaches organisational objectives 3. Develop...
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    Project of Strategic Marketing On Spin n Clear

    Description A brand named “Spin n Clear” under the umbrella of GFK corporation, Spin n Clear is very effective detergent agent by its composition. Managers are expecting that it will make a sound image in the consumers evoked set of mind. Project of Strategic Marketing On Group Name...
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    Project on Strategic marketing

    Description Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. ? ? ? ? ? INTRODUCTION Wal-Mart Wegmans Costco ...
  12. N

    Study on Strategic Marketing Plan

    Description Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage 1 2 Strategic Marketing Plan 2010...
  13. K

    Pepsi Analysis A Case Study

    Description This a presentation that includes history of pepsi; actual company profile (goods & services); company analysis; its competitors; advertising strategy; Pepsi refresh campaign; social media campaign • History of Pepsi • Actual Company Profile ? Goods and Services • • • • Company...
  14. K

    Bajaj Auto Limited Positioning

    Description The ppt talks about the positioning strategy of bajaj pulsar, re-branding of hamara bajaj, SWOT analysis of bajaj auto and recommendations for bajaj auto. BAJAJ AUTO LIMITED -TiTans INTRODUCTION Indians Largest 2-wheeler and 3-wheeler Company ? Bajaj Group founded in 1926 by Sh...
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    Marketing Strategy of Cabela's Inc.

    <h3>Marketing Strategy of Cabela's Inc</h3> Cabela's (NYSE: CAB) was started originally in Brainard Nebraska Sidney, Nebraska-based direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise. It also has "Trophy Properties LLC (a real estate...
    • anjalicutek
    • Thread
    • advertising plan brand promotion cabela case study distribution network europe free innovative marketing management market capitalization market research marketing marketing mix marketing strategy mba new products online productivity pest analysis product development product research project analysis project reports revenue stream strategic marketing swot analysis
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
  16. K

    need ppt on audio,visual & graphic communication presentation

    give the power point presentation on this topic
    • krunalshah00121
    • Thread
    • andamp audio audio presentation communication communication project effective communication graphic graphic communication graphical presentation marketing concepts marketing ethics marketing management marketing process marketing requirement marketing strategy notes on marketing ppt presentation pricing strategies strategic marketing strategic marketing plan strategy concept vision mission visual visual presentation
    • Replies: 2
    • Forum: Effective Methods Of Communication (EC).
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    STRATEGIC MARKETING MANAGEMENT

    i need a project for strategic marketing management can some one help me
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    Strategic Marketing Management Class Notes + Study Manual

    Here are some of the marketing notes which may be useful to some. 01 - Strategic Marketing Management Study Manual (ABE Advanced Diploma) 02 - Strategic Marketing Management Class Notes (zipped) Buyer Behaviour Marketing Channels The Communication Mix International Marketing Origins of...
    • podx
    • Thread
    • class management management notes manual marketing notes strategic strategic marketing study study manual
    • Replies: 32
    • Forum: Marketing Management ( RM , IM )
  19. ROHAN KACHALIA

    NOTES FOR STRATEGIC MARKETING

    Hi all.....here r the notes for strategic marketing. so study hard n come out with flying colours!!! cheers:tea:
    • ROHAN KACHALIA
    • Thread
    • marketing marketing concepts marketing ethics marketing management marketing process marketing requirement marketing strategy notes notes on marketing pricing strategies strategic strategic marketing strategic marketing plan strategy concept vision mission
    • Replies: 21
    • Forum: Marketing Management ( RM , IM )
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