Computer Games and Its Impacts on Societies Socially and Psychologically
In the wake of media attention surrounding tragic episodes of youth violence, some observers have questioned whether violent content in video games contributes to aggressive behavior, especially in children.
The most...
More retailers will be luring in shoppers this season with special deals on Facebook and Twitter.
Strange thing to view at because shopping is such a thing that most of us get excited with the very thought of it and now that it is going social is a bit hard to digest...
This institute has been training rural entrepreneurs since 1974.
It has functioning in close co-operation with vikas maitri, a social organization operating in the villages of ranchi, in bihar district.
All the entrepreneurship development programmes of vikas maitri are undertaken by Xavier’s...
The guidelines for social and emotional training are presented schematically in Figure 1. They are arranged in the form of a flow chart that describes the optimal process for helping individuals to increase their Emotional Intelligence and Emotional Competence in personal and interpersonal...
Likewise social and attitudinal influences serve as a guide to decisions or product positioning, media, message etc
• Social –
This is a nebulous subject that involves stratifying people into groups with various amounts of prestige, power and privilege. Although the cast system in India is now...
The Social Advantage of Co-operatives
A co-operative is basically a socio-economic organization with a constructive attitude towards the community. Since, the relatively poor section of the community form the majority, the economic benefits of the co-operative movement meant for them are...
Classification of social class
Occupation
To in one class marketer may not be able to get much advantage in marketing. Therefore along with occupation there is further division based on income. Persons of some occupation are therefore subdivided into various classes based on income...
Influence of social and economic classes on consumer behavior
Consumer behaviour is influenced by environment in which one lives. A number of factors such as culture, social class, personal influences, family, religion and his situation affect the decision process. Amongst them social class...
Television and Social Behavior of a women
Television has often been criticized for portraying the world unrealisti-cally, in either overly positive ways or in excessively negative and stereo¬ typed ways. Whether or not television reflects our social system accu-rately, however, it is an...
Social Responsibility concerning the Indian AC Market
Every industry works within the sphere of the society and air conditioning industry is no different.
It is therefore important for the players in this industry to follow certain rules and fulfill certain obligations towards society...
SOCIAL RESPONSIBILITY ERA
Robert Owen a British industrialist, reformer and humanitarian, is considered to be the first to adopt humanistic and paternalistic approach towards workers.
The philosophy underlying in Owens paternistic approach was that worker is just like a child and the owner...
Social Marketing
The Walgreen Drug Stores Historical Foundation
Walgreen has been responsible for numerous business innovations, as well as thousands of products that were developed, handled and sold by hundreds of it's employees. Until the 1980s, collecting and documenting the history of...
Needs And Objectives Of Social Marketing
Social Marketing
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.
Social marketing can be applied to promote merit goods, or to make a...
Steps in Social Marketing
Steps in Social Marketing: In order to be effective, the social marketing program must be based on extensive research.
The research must consider:
(a) The problem to be solved.
(b) The population which suffers the problem.
(c) The message...
Social Marketing
Social marketing is marketing for promoting the social interests.
Society is a system of usages and procedures & mutual aid, of many groupings and divisions, of control of human behavior and of liberties.
This ever-changing complex system is what we term as ‘Society.’...
Social Learning Theory
A learning theory that takes into account the fact that thoughts and feelings influence learning.
Necessary components include
Vicarious learning
Self-control
Self-efficacy
Vicarious Learning
Learning that occurs when one person (the learner) learns a...
Social Responsibility in an Organization
Meaning: -
Social responsibility means that the business enterprise is meeting its basic obligations to the society around it.
But in today's world when recession dogs businesses, and survival itself is at stake, can a corporate ever afford to...
Organization and Importance of management:-
In today fast moving world management has become an integral part of the society.
Effective managers must pay attention to what goes on both sides of an organization, that us to say, inside and outside.
Regardless of where their attention right...
Steps in Social Marketing Campaign
Identify behaviors you want to change.
Identify your audience
Identify & reduce barriers
Pretest your ideas
Publicize actions & benefits
Assess your results
Managing a Social Marketing Campaign
Define and understand
(a) Define the problem
(b) Define...
amount of time
assess your results
brainstorm strategies
campaign
channels of communication
design messages
different messages
different strategies
identify behaviors
identify your audience
marketing
marketing campaign
pretest ideas
pretest your ideas
publicize actions
reduce barriers
resources subgroup
socialsocial marketing
specific strategies
Social marketing makes use of commercial marketing theories, tools & techniques to social issues. It applies a customer-oriented approach.The planning process takes ‘consumer focus’ into account by addressing the elements of the marketing mix. This refers to decisions about:
The conception of a...
amount of time
assess your results
brainstorm strategies
channels of communication
design messages
different messages
different strategies
identify behaviors
identify your audience
marketing
marketing campaign
mix
place marketing
pretest ideas
pretest your ideas
product marketing
publicize actions
reduce barriers
resources subgroup
socialsocial marketing
specific strategies