segmentation

  1. D

    Consumer Marketing of Life lnsurance Products: a case study of lndian Consumers

    Description The liberalisatim of the insurance sector has thrown up the domestic lndian iinsurance rnarket to the private and forelgn players. doc_810953244.pdf
  2. J

    Mapping segments accessing user generated content and website applications in a joint

    Description The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments, and reveal a posteriori segments based on motivational...
  3. J

    Taiwans MICE visitors business leisure and education dimensions

    Description This study seeks to examine the motivational and socio-demographic characteristics of meetings, incentives, conventions and exhibitions (MICE) visitors to Taiwan in order to identify salient market subgroups or segments. The aim is to establish results with relevance to Asian...
  4. J

    North Atlantic island destinations in tourists minds

    Description This study seeks to investigate the image that tourists visiting Iceland in the summer months have of Iceland as a tourist destination, and whether the positioning of Iceland, the Faroe Islands, and Greenland together as one area in tourist markets is possible or feasible...
  5. J

    Who are the culinary tourists An observation at a food and wine festival

    Description The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism. International Journal of Culture, Tourism and Hospitality Research Who are the culinary tourists? An observation at a food and wine festival Eunmi Sohn J ingxue...
  6. J

    Segmenting destinations in the eyes of the stakeholders

    Description This paper aims to recommend a two-step approach to destination segmentation that incorporates the views both of multiple stakeholders and of tourists International Journal of Culture, Tourism and Hospitality Research Segmenting destinations: in the eyes of the stakeholders Aaron...
  7. J

    Emotions and visitors satisfaction at a museum

    Description This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level...
  8. J

    Segmenting destinations in the eyes of the stakeholders

    Description This paper aims to recommend a two-step approach to destination segmentation that incorporates the views both of multiple stakeholders and of tourists. International Journal of Culture, Tourism and Hospitality Research Segmenting destinations: in the eyes of the stakeholders Aaron...
  9. J

    Emotions and visitors satisfaction at a museum

    Description This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level...
  10. K

    Study on Market segmentation basis of segmentation

    Description Today where the world is being recognized as global village marketing has become vital ingredient for every business success. It is almost become difficult to every competitor to survive in market for a prolonged period because competition is cut to throat. Change or die is the core...
  11. S

    SWOT ANALYSIS OF ZURICH FINANCIAL SERVICES

    Description SWOT ANALYSIS OF ZURICH FINANCIAL SERVICES Zurich Financial Services Parent Company Zurich Insurance Group Ltd Category Diversified Insurance Sector Banking and Financial Services Tagline/ Slogan Because Change Happenz Unique Culture Proposition-Strong CRM that delivers...
  12. S

    SWOT ANALYSIS OF ZIONS BANCORP

    Description SWOT ANALYSIS OF ZIONS BANCORP Zions Bancorp Parent Company Zions Bancorporation Category Banking Sector Banking and Financial Services Tagline/ Slogan A collection of Great banks USP Community bank feel – local marketing and branding. STP People who are looking to...
  13. S

    SWOT ANALYSIS OF YUANTA FINANCIAL HOLDING

    Description SWOT ANALYSIS OF YUANTA FINANCIAL HOLDING Yuanta Financial Holding Parent Company Yuanta Financial Holding Category Investment Services Sector Banking and Financial Services Tagline/ Slogan We create fortune Leader in securities-related businesses in Taiwan, and offers a...
  14. S

    SWOT ANALYSIS OF YAMAGUCHI FINANCIAL GROUP

    Description SWOT ANALYSIS OF YAMAGUCHI FINANCIAL GROUP Yamaguchi Financial Group Parent Company Yamaguchi Financial Group Category Regional Banks Sector Banking and Financial Services Tagline/ Slogan For the future beyond the region Developed the Group's Asian bases and proactively...
  15. S

    SWOT ANALYSIS OF YAMAGATA BANK

    Description SWOT ANALYSIS OF YAMAGATA BANK Yamagata Bank Parent Company Yamagata Bank Category Regional Banks Sector Banking and Financial Services Tagline/ Slogan Continue to develop USP Contribute to the development of local communities and local economy STP Deposit business...
  16. S

    SWOT ANALYSIS OF YACHIYO BANK

    Description SWOT ANALYSIS OF YACHIYO BANK Yachiyo Bank Parent Company Yachiyo Bank Category Regional Banks Sector Banking and Financial Services Tagline/ Slogan - USP One of the oldest Japanese financial institutions STP Segment Corporate banking, consumer banking, supporting...
  17. S

    SWOT ANALYSIS OF XL GROUP

    Description SWOT ANALYSIS OF XL GROUP XL Group Parent Company XL Group Category Diversified Insurance Sector Banking and Financial Services Tagline/ Slogan Make Your World Go A broad international mix with a consistent global approach and consistency in all offices for underwriting...
  18. S

    SWOT ANALYSIS OF WUESTENROT & WUERTTEMBERGISCHE AG

    Description SWOT ANALYSIS OF WUESTENROT & WUERTTEMBERGISCHE AG W&W Wuestenrot & Wuerttembergische AG Parent Company Wüstenrot Holding AG Category Investment Services Sector Banking and Financial Services Tagline/ Slogan The provision-specialist USP A product of two reputed brands STP...
  19. S

    SWOT ANALYSIS OF WOORI FINANCE HOLDINGS

    Description SWOT ANALYSIS OF WOORI FINANCE HOLDINGS Woori Finance Holdings Parent Company Woori Financial Group Category Investment Services Sector Banking and Financial Services Tagline/ Slogan Home to the Intelligent Investor Financial service provider which is engaged in commercial...
  20. S

    SWOT ANALYSIS OF WIRECARD

    Description SWOT ANALYSIS OF WIRECARD Wirecard Parent Company Wirecard AG Category Online payment Company, Ecommerce Finance Sector Banking and Financial Services Tagline/ Slogan More than banking Wirecard AG is one of the world’s leading companies for payment systems USP and risk...
Back
Top